From the looks of things, YouTube's top-line growth hasn't been hurt much by worries among some companies -- for example, Cisco Systems (CSCO) , which just announced it's halting its YouTube ad spend -- about the running of their ads against content they find to be inappropriate. It also doesn't appear to have been hurt badly by YouTube's attempts to appease such advertisers by "demonetizing" videos that its algorithms deem unsuitable for running ads against, or the backlash such actions have sparked among affected content creators.
Why is YouTube now one of the most cost-effective strategies for marketing your business? More than 80% of customers are using online search to find businesses so it's vital that you show on the first page of the Search Engine Results. However the virtual landscape is becoming more and more competitive, so you may find yourself struggling to get your business to show in the top results.
49. Use tags correctly. “One of the biggest mistakes that hinders the growth of your YouTube video’s organic promotion is incorrect tag usage. Tagging in YouTube works differently than it does in a blog post. If you’ve never paid attention to YouTube tags, now’s a good time to start. You can even go back and edit all of your old tags.” – Harsh Agrawal, 10 Killer Ways to Promote YouTube Videos for Higher Traffic, ShoutMeLoud; Twitter: @shoutmeloud
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After you upload your channel icon and art, add a channel description, a company email, and links to your company website and other social platforms in the About section. Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile so incorporate relevant keywords in your overview. We’ll talk more about how to optimize your YouTube channel description below.