I specialize in setting up, managing and optimizing (SEO) YouTube Channels. I currently manage 2 successful YouTube channels which were created from the ground up and have managed many YouTube channels over the past 2 years. I also build Wordpress websites, do full SEO on websites and can provide links to websites I have created as well as links to sites that I have done full SEO on. I am expert in both Video Keyword Research as well as Google Keyword research for websites. I also have experience in email marketing, creating digital graphics, basic video editing and more. Since a person specializing in YouTube channel management and Video SEO seems to be in demand, I've listed my SEO process and other YouTube services I provided below. Optimization/SEO Process for YouTube Videos • Video Keyword Research: Find relevant video keywords that will be used as both tags and in title and description. • Title Create a Title that includes the main keyword or keyword phrase • Description: Keyword phrase will be in the first 2 lines followed by description of contents of video + company info outbound links such as links to website, Facebook, Twitter • Tags: Use Maximum # tags using video keyword research • Cards/End Screen • Custom Thumbnails Video Keyword Tools Used • Keyword.io • Long-Tail Pro • Google Keyword Planner All YouTube Services Provided: • Uploading Videos • Optimizing Video: • Annotations: Link to website, to other playlists, suggested videos • YouTube Cards: Link to your product, website offering • Design Custom Thumbnails • Create Playlists • YouTube Banner Art/Cover • Weekly check of YouTube Analytics: (especially the Audience Retention Report which is the #1 factor that YouTube ranks for) • Basic Video Editing • Channel Work – Adding Branding Watermark (subscribe button), adding default descriptions, channel keywords, associating website
Just ask Justine Ezarik (a.k.a. iJustine), an L.A.-based creator with 3.7 million YouTube subscribers on her channel, and with more than 630 million views on her videos. “Essentially, I’m a content creator who gets to talk about everything that I love – namely, cooking, tech, travel, and video games,” explains Ezarik in a telephone interview with USA TODAY. “YouTube is an extension of myself.”
YouTube celebrated its tenth birthday the other day, almost nine of those years being as a property of Google (GOOG). It would seem like a raging success: Some stars of the medium make significant amounts of money, companies use it as a powerful marketing tool, and Google harvests enormous amounts of user data that become marketing gold. YouTube is the top video site in the world, with more than a billion users and $4 billion in annual revenue.
One of the main ways you can take advantage of this feature is by creating a channel trailer. A channel trailer is the video version of your description and is shown to all your unsubscribed viewers. Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about, what they can expect to see, and encourage them to subscribe. Your trailer won’t be interrupted by ads, keeping the user focused on why they should watch more videos from your brand.
Ezarik and many other YouTube stars are often paid as a brand “ambassador” or “influencer.” After all, if a popular YouTube personality has direct access to millions of fans — who could watch their videos anywhere, anytime, and on a multitude of devices — a sponsorship or endorsement arrangement could be smart for companies big and small. And it could be extremely lucrative for the YouTuber, too. With TV viewership on the decline, millennials are turning to YouTube in big numbers. YouTubers can be creative on how they integrate products or services into their videos. Ezarik has worked with major brands including Mattel, Microsoft, Ford, GE, Intel, Sharpie, Doritos, Taco Bell, eBay, P&G, Banana Republic, Samsung, AOL, and Carl’s Jr.
“The first step is to research the keywords and phrases that your target audience would use. To be certain that you appeal to the right people, you should identify the most searched long-tail keywords that are relevant to your content. After discovering these, you should include them in all of the places that are relevant to the audience and to the search engines.” – Ray Singca, 5 Video Marketing Tips for YouTube Content, Swat.io; Twitter: @swat_io
I have over 10 years of experience editing videos and creating YouTube videos. I have the knowledge of what it takes to produce and edit successful videos for YouTube. I believe that in the upcoming years, online media and marketing is going to be key to a successful business model. I have experience in video editing in various programs, but most of my experience is with Sony Vegas and Adobe Premiere. I run a gaming YouTube channel and have created many tutorials over the years to be generate over 2.5 millions views. Graduated with a Bachelor's Degree in Communication/Journalism and am looking for some part-time work editing videos.
Now that your YouTube channel is up and running, let’s talk about search. Remember how we mentioned that YouTube is the second largest search engine? While creating engaging content is a must, it’s not the only factor for success. There are several things you can do to optimize your videos to rank highly on both YouTube and in Google search results.