47. Try live streaming videos. “Early stages of buyers’ journey, especially for B2B, can utilize live streaming to their advantage to improve SEO. YouTube Live Streaming can actually boost your organics rankings because live streamings videos are more engaging and search engines reward you for it. It’s like you’re producing fresh content similar to news and search engines in particular Google like fresh relevant and useful content.” – Al Sefati, Video Marketing Tips and YouTube SEO Checklist for 2018, Sefati Consulting; Twitter: @SefatiDotNet
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
“Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.” – Eric Sui, 4 Tips to Improve Your YouTube Marketing, Social Media Examiner; Twitter: @SMExaminer
YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop by following these steps.
“So, use YouTube Analytics to see what videos are successful at keeping viewers watching. Pay close attention to the Watch Time report and Audience Retention report. Keep viewers watching each of your videos by using effective editing techniques to maintain and build interest throughout each video. Then, direct viewers to watch more content by adding end screens to each of your videos. Next, build your subscriber base, because subscribers are your most loyal fans and will be notified of new videos and playlists to watch. Finally, build longer watch-time sessions for your content by using playlists and creating a regular release schedule to encourage viewers to watch sets of your videos instead of just single videos.” – Greg Jarboe, 3 Big YouTube Numbers Video Marketers Need to Care About, Tubular Insights; Twitter: @tubularinsights
The SEC late last year prodded the company to explain why it doesn’t share YouTube data, according to regulatory filings in February. Accounting rules require companies to disclose revenue for operating segments that account for 10% of a company’s total revenue, profit or combined assets. YouTube’s numbers are included in Alphabet’s advertising figure.
In re: your second point, getting users to pay for content is absolutely part of the equation, but not the entire equation. The whole other half of it is creating ways to minimize the cut a middleman takes such that even if it’s zero sum game, more of the sum is going to the content creators, as well as developing new revenue streams that don’t require a direct cost from users to give direct profit to content creators.
YouTube began as an angel-funded enterprise working from a makeshift office in a garage. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million, and Roelof Botha (a partner of the firm and former CFO of PayPal) joined the YouTube board of directors. In April 2006, Sequoia and Artis Capital Management invested an additional $8 million in the company, which had experienced significant growth in its first few months.
When marketing on YouTube, it’s important to recognize and consider your audience’s stage in the buying process. Some marketers try to cold-sell to customers and prospects who might be interested in their products. The problem is that people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase.
But even if you discount YouTube's multiples a bit to account for its profit uncertainty, you're still left with a very valuable business. At six times Mizuho's revenue estimate, YouTube would be worth $90 billion. At seven times, it would be worth $105 billion. And those valuation figures would rise a little more if one tacked on a slight premium (say, $5 billion or $10 billion) for the potential of YouTube's subscription businesses.
“People will not always just find them – you may need to lead them to the videos. The more people who watch your video through to the end (because you’ve done your homework), the higher your content will rank when people are searching in YouTube, also getting you more views! And, of course, if your viewers like your content, they will probably share to their friends too. More marketing for you!!! And by other people!” – Kathy Colaiacovo, How to Get More Views on Your YouTube Videos, Pepper It Marketing; Twitter: @PepperIt_Mktg
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
36. Add in-stream call-to-actions and inspire viewers to subscribe. “In April 2017, YouTube changed its policy, and now you are required to have 1000 subscribersto stream live videos. That is why this year we’ll see more live videos than ever before. You can stream interviews or Q&A sessions with users; you can show the ongoings of backstage; tell breaking news, events, etc. Tubularinsights insists that whatever occasion you choose for going live, be sure you rehearse before streaming the whole thing. Besides, live video sessions require beforehand promotion. Otherwise, nobody will see your live video and your efforts will be in vain. Don’t forget to add in-stream call-to-actions, both visual and verbal, thus inspiring viewers to subscribe.” – Donna Moores, What’s New in Marketing on YouTube: Tips You Need to Know for 2018, Socialnomics; Twitter: @socialnomics
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Let’s talk about YouTube. We’ve all heard of it, and chances are, we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months according to the State of Inbound report.