It's a little awkward, so we'll get straight to the point: This Monday we humbly ask you to defend Wikipedia's independence. We depend on donations averaging about $16.36. But 98% of our readers in the U.S. are not responding to our messages, and time is running out to help in 2018. If everyone reading this gave $2.75, we could keep Wikipedia thriving for years to come. The price of your Monday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia were commercial, it would be a great loss. Wikipedia unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable information. Please take a minute to help us keep Wikipedia growing. Thank you.
Advertisers only pay when someone clicks an ad or watches for 30 seconds.  This is why you can’t tie your channel views to dollars.  If your video gets ten million views but nobody watches or click the ads, you don’t make any money.  This is how I’m able to make $1 per 25 views.  Advertisers pay big money to get their ad in front of specific and targeted audience.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.
It's worth noting here that even Twitter (TWTR) , which is seeing minuscule monthly user and ad revenue growth, is valued at more than seven times its 2018 revenue consensus. And Snap (SNAP) , which (though seeing strong revenue growth) is contending with slowing user growth and faces big questions about its long-term profitability, is worth over 11 times its 2018 revenue consensus.

The power of YouTube's ad-targeting abilities -- enabled by both its own user data and outside data it can get with Google's help -- have also helped its cause. So have its investments in building quality measurement tools that help companies gauge the impact of a video ad on things like awareness of a product and attitudes towards the brand that's selling it.

3. Check out YouTube Red: AdSense isn’t the only way partners can make money on YouTube. You can also make videos available on YouTube Red, which is the site’s ad-free subscription service. And if you have more than 1,000 active subscribers, you can put videos behind a paywall and enable Super Chat, which lets viewers pay to have their messages highlighted during a live stream. To use that feature, partners have to be older than 18.


They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.


Promote your videos. Only videos that record thousands of visitors and channels that update videos frequently make the cut for YouTube's Partner Program. Wait to apply until you've developed a following and have garnered thousands of hits for your channel and videos. Promote your videos on your blog, through forums, and wherever else it's possible to leave a link.
I have over 10 years of experience editing videos and creating YouTube videos. I have the knowledge of what it takes to produce and edit successful videos for YouTube. I believe that in the upcoming years, online media and marketing is going to be key to a successful business model. I have experience in video editing in various programs, but most of my experience is with Sony Vegas and Adobe Premiere. I run a gaming YouTube channel and have created many tutorials over the years to be generate over 2.5 millions views. Graduated with a Bachelor's Degree in Communication/Journalism and am looking for some part-time work editing videos.

In any case, if you have incontrovertible evidence that YouTube is actually unprofitable today, and why that is (i.e. is it because they’re just investing all that profit back into growth, or are their upkeep costs truly just on the order of multiple billions of dollars?), would love to see it and adjust this accordingly. Doesn’t really change any of the points made though.


While not directly related to YouTube, you can use your YouTube platform to build up a following and reputation, and eventually direct your viewers to other paid platforms, like Yondo. This platform allows you to create your own kind of video store, where you can sell special videos (either on a subscription basis or pay-per-view). And, the best part? You can set your own price. 
It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.

5. Sell products or services to viewers: If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, comedian Jenna Mourey, more commonly known by her YouTube name Jenna Marbles, sells T-shirts and posters featuring one of her dogs. Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books or art prints. Have a secure payment system in place before you advertise your goods.
14. Collaborate for greater reach and views. “Collaborate in your niche. If you are a fashion brand, then find top channels in allied fields like maybe travel or hospitality and feature them on your channel and see if you can be featured on theirs. This collaboration will give your brand a wider reach and a target audience that matches your audience profile. You can even collaborate with influencers on Youtube or Vloggers and ask them to add videos around your theme/playlist. This works great if you are holding an event or wish to do a series of review/demo of your products.” – Vikrant Chaudhari, 9 Smart Tips to Boost YouTube Marketing for Your Business, SocialChamps; Twitter: @SocialChamp
YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.
“We are still in investment mode,” Wojcicki said at the Fortune Most Powerful Women summit in Laguna Niguel, Calif. on Tuesday. She explained further that the declining TV viewership of people in the 18 to 34-year-old segment represents a massive opportunity for her team, which Google (googl) bought for $1.6 billion in 2006. Areas where they are investing, she added, include virtual reality. “There’s no timetable,” she said, referring to a question on profitability.

In March 2013, the number of unique users visiting YouTube every month reached 1 billion.[60] In the same year, YouTube continued to reach out to mainstream media, launching YouTube Comedy Week and the YouTube Music Awards.[61][62] Both events were met with negative to mixed reception.[63][64][65][66] In November 2013, YouTube's own YouTube channel had surpassed Felix Kjellberg's PewDiePie channel to become the most subscribed channel on the website. This was due to auto-suggesting new users to subscribe to the channel upon registration.[67]


For people who dream of making money on YouTube, there are lots of online celebrities and channels to aspire to imitate. There's makeup superstar James Charles, who became the first male CoverGirl model. Liza Koshy's fame on Vine and then YouTube has led to traditional film and TV gigs, including a role in a Tyler Perry film. Even pop star Justin Bieber got his start on YouTube. According to YouTube, the number of channels that earned five figures or more grew by more than 50 percent from July 2017 to July 2018. Channels earning six figures per year increased by 40 percent.
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
47. Try live streaming videos. “Early stages of buyers’ journey, especially for B2B, can utilize live streaming to their advantage to improve SEO. YouTube Live Streaming can actually boost your organics rankings because live streamings videos are more engaging and search engines reward you for it. It’s like you’re producing fresh content similar to news and search engines in particular Google like fresh relevant and useful content.” – Al Sefati, Video Marketing Tips and YouTube SEO Checklist for 2018, Sefati Consulting; Twitter: @SefatiDotNet
In June 2009, BusinessWeek reported that, according to San Francisco-based IT consulting company RampRate, YouTube was far closer to profitability than previous reports, including the April 2009, projection by investment bank Credit Suisse estimating YouTube would lose as much as $470 million in 2009.[136] RampRate's report pegged that number at no more than $174 million.[137]
New challengers also add urgency to her task. Facebook and Twitter Inc., which routinely send traffic to YouTube, are building their own video offerings. Facebook, and startups such as Vessel, are trying to poach YouTube stars. Meanwhile, Amazon.com Inc. and Netflix Inc. are changing the image of “online video” by licensing Hollywood-produced content and creating original programming.

Adrianna did a really solid job for us on this ebook design. This is beyond what I expected but yet again, she's outdone herself. I was really grateful for her input. Initially, all I was hoping for was a better powerpoint presentation, meanwhile she totally reenvisioned the project. Now, I have this appealing and engaging eBook to show off to my clients. It's been a positive experience every time.


We want to hear from you and encourage a lively discussion among our users. Please help us keep our site clean and safe by following our posting guidelines, and avoid disclosing personal or sensitive information such as bank account or phone numbers. Any comments posted under NerdWallet's official account are not reviewed or endorsed by representatives of financial institutions affiliated with the reviewed products, unless explicitly stated otherwise.
It's a little awkward, so we'll get straight to the point: This Monday we humbly ask you to defend Wikipedia's independence. We depend on donations averaging about $16.36. But 98% of our readers in the U.S. are not responding to our messages, and time is running out to help in 2018. If everyone reading this gave $2.75, we could keep Wikipedia thriving for years to come. The price of your Monday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia were commercial, it would be a great loss. Wikipedia unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable information. Please take a minute to help us keep Wikipedia growing. Thank you.
And though they don't appear to be huge revenue contributors at this point, the YouTube Red and YouTube TV subscription services can't be overlooked when trying to value the company. Particularly YouTube Red, which provides ad-free YouTube, some original shows and access to the Google Play Music service for $10 per month, and which led YouTube to become the top-grossing U.S. iPhone app in March. Later this year, Google plans to replace Google Play Music -- in many ways Red's weak link -- with YouTube Remix, a music service that's fully integrated with YouTube.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
Tapscott and Williams argue that it is important for new media companies to find ways to make a profit with the help of peer-produced content. The new Internet economy, (that they term Wikinomics) would be based on the principles of "openness, peering, sharing, and acting globally". Companies could make use of these principles in order to gain profit with the help of Web 2.0 applications: "Companies can design and assemble products with their customers, and in some cases customers can do the majority of the value creation".[134]:289sq Tapscott and Williams argue that the outcome will be an economic democracy.
They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.

Scenario 2 You make a video teaching people about home loans that gets 10,000 views, of which your ad Click Through Rate (CTR) is 0.8%.  Meaning 80 people clicked the ad.  If the CPC is $17.63 the total advertising dollars the total advertising made would be $1,410.  Google keeps around 45% leaving your payout $776.  This gives you about $1 per 13 views.
“The way YouTube is distributed is not always conducive to ad revenue,” said Tim Bajarin, principal analyst with Campbell-based Creative Strategies, which tracks the the technology sector. “The YouTube ads are on the side, but they are not embedded in the programming, like you see in television.” The current YouTube format might be good for consumers, but that doesn’t mean it’s all that great for the bottom line, Bajarin said. “They are going to have to change things up,” Bajarin said.
40. Create engaging video titles. “I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.” – Will Fleiss, 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers, Outbrain; Twitter: @Outbrain
Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.
3. Choose your channel art carefully. “There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand…
Wait for approval. If you are rejected from the program, you must wait two months before applying again. If approved, you'll be allowed to choose the type of ads you want run on your videos. As of 2011, YouTube partners receive 68 percent of the profit their videos generate through advertising, so advertising your videos and nurturing your followers helps you turn a profit even faster.
I co-create with my clients to help build their brand awareness and story online with creative media creation via graphic design, youtube optimized videos and unique social media campaigns to grow their online audience. Using the elements of internet crafted video editing, graphic design, web design, growth marketing tools & social media management. We support 'positive change makers', shifting to a healthier more sustainable consumerism mentality and a balanced way of life. I am a YouTube marketing consultant, Video Editor, Graphic Designer and social media growth strategist based in Denver, Colorado. I've worked at two of the top YouTube networks, Maker Studios & DanceOn providing channel management, social media organic growth & brand development in Los Angeles. Currently freelancing offering consultant meetings in accordance to agreed social media, general marketing goals, brand development & custom YouTube strategies. I am ambitious, honest, forward thinking and entrepreneurial. I have done video editing for over 18 years and like to create spotlight stories on new and emerging businesses. I have been in the world of new media for the past several years but come from a background in film production. I majored in web design & Interactive media at the Illinois Institute of Art, and have traveled to 37 countries! Always looking to bring innovative & creative ideas to the forefront.
4. Connect with your audience by telling a story. “Video content is a powerful way to tell your story. Not only do consumers develop more emotional connections with video thanks to the sound, motion, and visuals, but they also are more likely to engage with a video to the end (and see and hear your entire message) than they are to read content. When done correctly, video content marketing makes significant impacts on your audience and gives you an ideal platform for testing your promotional campaigns and content efforts.” – Amy Cross, 4 Video Content Marketing Tips: Storytelling, Personalization, and More, NGDATA; Twitter: @ngdata_com
How many views does it take to make money on YouTube?  This is a common question asked and it really depends on who you ask.  You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views.  Some say it’s $5 per thousand views.  Well, we’re asking the wrong question.  We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?”
It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.
This means that if someone skips an ad, or is running an ad blocker, then you don’t get paid for that view. This makes estimating the amount of views a video has and how much a user makes off of the video very challenging. It also depends if it’s a video ad at the front of your video, or just a box at the bottom of your page; this determines how many people interact with your ad and the amount of money that can be made.
Used by countless popular YouTubers, Patreon is a site that allows viewers to donate monthly to their favorite YouTubers, and in turn, allows the YouTuber to (if so desired) give rewards back to the viewers. And, despite the site taking about 10% of the donations for themselves, most YouTubers make more money through Patreon than their own channel, according to Bustle.
Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. YouTube tallies one new "view" after 30 seconds of watching, or a click on the video as it's playing. If the video is less than 30 seconds, views are tallied from people who watch the entire ad.
All the estimates by research firms and analysts, says Kirjner, are "based more on belief and anecdotes than on truly representative data. What's more -- beyond anecdotes either shared by Google or collected through discussions with ad buyers, creators and multichannel network operators -- we know very little about what is available on YouTube, what people watch and how much it gets watched."
YouTube also has a more democratic appeal. Unlike Instagram, where the biggest influencers are mainstream megastars in their own right (Selena Gomez, Ariana Grande, Beyoncé), YouTube is dominated by homegrown celebrities, such as Jenna Mourey (a.k.a. Jenna Marbles), Mariand Castrejón Castañeda (a.k.a. Yuya, a Mexican beauty vlogger), and a bunch of gamers that I’ve never heard of but have millions of fans. The world’s highest-paid YouTube star is Daniel Middleton, a British 26-year-old who goes by “DanTDM” and gained his fortune (an estimated annual income of $16.5 million, per Forbes) by posting videos of himself playing Minecraft. Last year, he did an international tour that included four sold-out nights at the Sydney Opera House.
If you want to make lead generation possible with a YouTube contest, you’re in luck. ShortStack recently released a new contest software template just for YouTube contests. This template allows you to capture lead information just like you would on Facebook or Instagram contests utilizing the software. Users can actually get entries by voting, or by sharing with their friends. You also have the options that come with the rest of ShortStack software, like setting age limits. If you’re going the contest route to boost your strategy and engagement, I recommend testing out the ShortStack templates.
50. Use tools available through YouTube. “Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant.” – Jason R. Rich, 12 Strategies for Promoting Your YouTube Videos, Entrepreneur; Twitter: @Entrepreneur
Infrastructure costs -- The concept of free user services and scaling to eventually make them pay depends on the negligible price of adding additional consumers. But video is demanding of bandwidth and storage. Even if those are cheap in general, once you're handling as much material as the service does, it means big expenses for infrastructure. Although those costs won't scale linearly with the increased number of users, they do grow.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
×