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“According to YouTube’s documentation, End Screens can be incorporated anywhere within the last 5 to 20 seconds of a video and can include up to four elements. In addition to promoting a creator’s own videos and encouraging users to subscribe, the feature can also point viewers to other videos, playlists, or channels on YouTube, or can be used to promote non-YouTube content, like websites, merchandise for sale, or crowdfunding campaigns.
As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.
YouTube has taken steps in recent years to entice more direct users, like creating exclusive deals with popular content creators, including Michelle Phan and Epic Rap Battles, and redesigning its home page to make it more of a destination rather than a repository. It has also addressed the issue that YouTube's core audience is too narrowly dominated by young viewers and this year signed a content deal with the NFL to host game clips and interviews.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
YouTube is the second largest search engine, processing more than 3 billion searches per month. Think about what that means—after direct Google searches, people are turning to YouTube to find solutions to their problems—looking for tutorials and other information in video form to address their pain points. Plus, most key demographics watch it more than cable TV. These facts alone demonstrate the huge possibility your video content will be seen by your target audience.
Some investors and others have renewed calls for more transparency from YouTube in light of accounting rules and recent questions raised by the Securities and Exchange Commission about its disclosures. They say YouTube has become a material part of Alphabet’s business and an important driver of its growth, warranting quarterly disclosure of its revenue, costs and profitability. Some investors are also arguing that the lack of disclosure around YouTube could potentially be undervaluing Alphabet.
How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series. JetBlue has a series of “Flight Etiquette” videos that emphasize how not to travel:
There was some backlash over these new benchmarks, but frankly, the vast majority of people who lost their monetization privileges weren’t earning much anyway. Most channels make somewhere between $1.50 and $3 per thousand views, depending on their content and audience, and Google won’t even cut a paycheck for under $100 (or roughly 50,000 views — a pretty tall order for the average 14-year-old posting eyeliner tutorials). In other words, if you were looking for an easy side gig, YouTube was never the efficient choice.
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers.
I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.
Next up you’ll want to become a YouTube Partner. This isn’t as hard as it used to be. In the past, to become a YouTube partner you had to have some 15,000 hours of your video watched at any point in time. The benefit here is that you can upload more than 15 minutes of video, which may help on some video projects. You also get analytics tools and some more advanced editing tools.
Consider start-up costs. Your start-up costs largely depend on the type of content you're putting out. For "Pittsburgh Dad," the cost to launch the show was virtually nothing, Preksta says. The first episode required just three supplies: Preksta's iPhone, a polo shirt from Goodwill and a pair of glasses. The show hasn't required much of an investment in technology since, "At the end of the day, it's me, Curt and a couple of lights," Preksta says.
Need a Plan to improve and grow your channel? I can help you improve and optimize your channel and give you strategies to grow your channel successfully. I can help you with any YouTube related question. Contact me for great prices on Channel consultations! I work with Businesses and Individuals with generally less than 50K subscribers. About Me: I created my own channel Lindsey LaVida and within 6 months, I went to work in office with Grant Cardone's team. Grant Cardone has over 750K subs and 100,000,000+ views. I can personally coach you along the way to YouTube success. Now, I am sharing my expertise on Upwork! SERVICE: YouTube Channel Consultation/Review: I will review your channel and videos and provide you feedback on areas to improve and strategies to help you grow and succeed in your niche and business. I can provide you ways to monetize your channel, create a script that gets subscribers, and tips on creating your own custom thumbnails easy and fast! *I can also created thumbnails and banners for your channel if you do not want to do it yourself or don't have time! Contact me with your channel and goals and I would love to help get your channel growing! ____________ About me: I started my own channel in 2016 and I started working for Grant Cardone New York Times Best Selling Author and speaker in 2017. I learned the secrets of Social Media, particularly YouTube, for growing businesses. Grant Cardone is the author of the 10X Rule and has grown a multi-million dollar business empire utilizing YouTube, video and social media. I will take what I have learned from experience with his team and my own channel and use it to grow your channel and business exponentially. Forbes says that if you aren't getting into video in 2018, you are missing out on money for your business. When your video and channel are ranked higher they will show up on the first page of YouTube search which is key for being found by potential clients, customers, and subscribers. YouTube is owned by Google, so having a video on the first page of YouTube search, is like having a website on the first page of Google. Consistently uploading quality content on a regular basis, is also an essential way to grow online. If you have the content, but don't know how to optimize your channel for growth or do not have the time, that is where I can help you. If you are just starting out with a YouTube channel or have had a channel for a while and aren't seeing the growth that you would expect and need a coach, strategist or someone to bounce ideas off of, then I am the person you are looking for. In addition for working with Grant Cardone's team, I have taken courses in video and channel optimization from Sean Cannell from Think Media. He is a top YouTube Creator and consultant, listed in Forbes. I look forward to working with you! Lindsey Jordan PS - YouTube Bonus Tip: Secret to YouTube Success: YouTube is a search engine, not social media. Therefore, it is essential to create video ideas around popular and searched titles that viewers are looking for. You must research your topics and video titles and verify that people are actually searching for that information if you want to grow a channel. People frequently make videos on whatever they want to talk about and are disappointed when they don't get the views and subs they want. Research first so that you do not waste time! If you are a business, consider "How-to" videos, tip videos, and informational videos on topics related to your business and topics people are searching for. If you need help understanding how to grow your channel and make videos people want to see, do a consultation with me and I can get your channel on the right track!
After all that prep work, it’s finally time to start filming your video. Don’t own a fancy camera or have budget to rent one? Don’t worry! Advances in smartphone cameras have made it possible to film great content with just a phone. If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
30. Promote your videos on social media. “With social media becoming even more readily accessible and popular all the time it is becoming more significant for business to have their own online profiles. If you don’t already have your own profiles, setting up your profiles now will greatly benefit you. You can find out how to set up your Facebook and Twitter Pages here and here through our easy step-by-step guides. The main social media channels that could benefit your video success are Facebook, Twitter, Google+, Instagram and Pinterest.” – Laura Morris-Richardson, 5 Video Marketing Tips: How to Promote Your YouTube Videos, JDR Group; Twitter: @JDRGroupDerby
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During the summer of 2006, YouTube was one of the fastest growing sites on the World Wide Web, hosting more than 65,000 new video uploads. The site delivered an average of 100 million video views per day in July. It was ranked the fifth-most-popular website on Alexa, far out-pacing even MySpace's rate of growth. The website averaged nearly 20 million visitors per month according to Nielsen/NetRatings, with around 44% female and 56% male visitors. The 12- to 17-year-old age group was dominant. YouTube's pre-eminence in the online market was substantial. According to the website Hitwise.com, YouTube commanded up to 64% of the UK online video market.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
I am an experience search professional who comes from a background of leading a paid marketing team at a Google Premier Partner. In addition to leading the paid team, my experience encompasses all mediums within digital marketing. This experience allows me to seize upon opurtunities that other marketers may not identify. My goal is to bring the highest quality digital marketing services at the absolute lowest price. By keeping overhead low, everyone can afford the big agency feeling!
Make your videos with a specific type of person in mind. This is basic advertising 101; identifying your target demographic. Don’t tell me that your demographics are 21 – 55 year old women. This is the shotgun approach that’s too general and vague. Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady? Of course not. Define your audience and create videos that’s catered to them.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.