Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy.
Eric Sachs, SEO virtuoso and CEO @Sachs Marketing Group gives some great ideas on how to make your content more interactive. It allows you to create a two-way conversation with your viewers. Since YouTube discontinued their annotations tool (which did not work on mobile), it replaced it with end screen and cards because of the mobile-first approach.
“With the help of Google Keyword Planner, or other keyword research tools, you can find topically-relevant keywords and phrases based on broader seed keywords, and evaluate the competitiveness of each along the way. For a newer channel, it would be reasonable to start with easier, less-competitive keywords or more specific long-tails, and once you succeed – to try ranking a video for more competitive terms.
The second view is e.g. taken by Christian Fuchs in his book "Internet and Society". He argues that YouTube is an example of a business model that is based on combining the gift with the commodity. The first is free, the second yields profit. The novel aspect of this business strategy is that it combines what seems at first to be different, the gift and the commodity. YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers. YouTube would sell its audience that it gains by free access to its advertising customers.:181
For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:
I fell in love with SEO over 4 years ago, and since them I made it a point to master ranking on both Google and YouTube. I have very extensive knowledge of keyword research, tagging, on page SEO as well as many other fun talents. I also have a strong background in lead generation, sales funnels, landing pages, product creation, web design, Wordpress and backlinking. I think that having over 10 years in sales and marketing gives me a very good understanding of what my clients need to grow their business. I love fun and challenging projects. When I am not working online, I paint murals.
During November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface. In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites. At the same time, a new version of the YouTube logo was introduced with a darker shade of red, which was the first change in design since October 2006.
I believe that videos have the power to connect people, spread messages, and really make a difference in the world. I partner with artists and businesses to find the right combination of audio, visuals, and heart that best fits you and your story. Our best work isn’t a result of our hard work but your story and your passion. We see ourselves as a catalyst to allow others to see the awesomeness in you that’s already there. I have 10+ years of experience in these areas of online video growth: +Video Editing +Video Shooting +Video Marketing +Video Blogging +Metadata Research +Marketing Strategies +Thumbnail Design +Design & Creative My Specialties +web series +music videos +commercials +training videos
The tech conceit of starting with nothing and growing a business into being profitable sounds appealing. Who wouldn't like to minimize initial investment? But the successes have typically required hundreds of millions, if not a billion or more, of investment to ultimately succeed. And there are many ways in which the grand concept can fall short the way theory sometimes does when faced with the reality of application.
"Commodified Internet spaces are always profit-oriented, but the goods they provide are not necessarily exchange-value and market-oriented; in some cases (such as Google, Yahoo, MySpace, YouTube, Netscape), free goods or platforms are provided as gifts in order to drive up the number of users so that high advertisement rates can be charged in order to achieve profit.":181
In this video Sean Cannell from Think Media shares tips how to grow your youtube channel and advice on how to grow your youtube channel fast. If you are wondering how to grow your youtube channel fast in 2018 and you want to grow your youtube channel, check out this video. People wonder how to make your youtube channel grow faster and that is hard to do without a youtube channel growth strategy. So check out these youtube channel growth tips for 2018!
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Adrianna did a really solid job for us on this ebook design. This is beyond what I expected but yet again, she's outdone herself. I was really grateful for her input. Initially, all I was hoping for was a better powerpoint presentation, meanwhile she totally reenvisioned the project. Now, I have this appealing and engaging eBook to show off to my clients. It's been a positive experience every time.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Morgan Stanley told clients Feb. 5 that more disclosure about YouTube, as well as the smaller businesses lumped together on its balance sheet as “Other Bets,” could help investors see more value in the sum of these parts. Alphabet, which now has a market capitalization of roughly $708 billion could actually be a $1 trillion company, the bank’s analysts said.
YouTube has focused on developing online personalities such as video game player PewDiePie, music video specialist Smosh and style guru Michelle Phan. Driving much of the traffic to YouTube, analysts say, are multichannel networks such as Fullscreen, Maker Studios, SonyBMG and Whistle Sports. Google has bought stakes in multichannel networks such as Vevo and Machinima, analysts say, to ensure their content stays on its website.
“The first step in producing a video that ranks high in your niche is finding the right keywords. You should find keywords that have YouTube video results on the first page of Google so that your video also has a high likelihood of ranking near the top of the page for the relevant search terms.” – Raghav Haran, A YouTube Video Marketing Guide to Increase Prospects in Your Funnel, Single Grain; Twitter: @singlegrain
40. Create engaging video titles. “I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.” – Will Fleiss, 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers, Outbrain; Twitter: @Outbrain
FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
Advertisers only pay when someone clicks an ad or watches for 30 seconds. This is why you can’t tie your channel views to dollars. If your video gets ten million views but nobody watches or click the ads, you don’t make any money. This is how I’m able to make $1 per 25 views. Advertisers pay big money to get their ad in front of specific and targeted audience.
Fancy becoming a YouTuber? You first need to figure out your passion – whether it’s gadgets, celebrity gossip, religion, politics, pets, make-up, and so on. “The most important thing is find out what you want make videos about, and have fun,” says Ezarik. “It’s also ideal if you’re doing something unique, some niche content, you can become the best at.” Create a free YouTube channel. Sign up for AdSense to monetize your videos (see below).
YouTube also has a more democratic appeal. Unlike Instagram, where the biggest influencers are mainstream megastars in their own right (Selena Gomez, Ariana Grande, Beyoncé), YouTube is dominated by homegrown celebrities, such as Jenna Mourey (a.k.a. Jenna Marbles), Mariand Castrejón Castañeda (a.k.a. Yuya, a Mexican beauty vlogger), and a bunch of gamers that I’ve never heard of but have millions of fans. The world’s highest-paid YouTube star is Daniel Middleton, a British 26-year-old who goes by “DanTDM” and gained his fortune (an estimated annual income of $16.5 million, per Forbes) by posting videos of himself playing Minecraft. Last year, he did an international tour that included four sold-out nights at the Sydney Opera House.
As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.
After you upload your channel icon and art, add a channel description, a company email, and links to your company website and other social platforms in the About section. Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile so incorporate relevant keywords in your overview. We’ll talk more about how to optimize your YouTube channel description below.