“With the help of Google Keyword Planner, or other keyword research tools, you can find topically-relevant keywords and phrases based on broader seed keywords, and evaluate the competitiveness of each along the way. For a newer channel, it would be reasonable to start with easier, less-competitive keywords or more specific long-tails, and once you succeed – to try ranking a video for more competitive terms.
As more advertising dollars flow to YouTube, it's making the already hugely profitable Google even more prosperous. On Thursday, Google's corporate parent — Alphabet Inc., based in Mountain View, Calif. — said the company overall earned $5.1 billion, or $7.25 a share in the third quarter, up 27% from the same quarter last year. After subtracting advertising commissions, revenue climbed 21% to $18.3 billion. Both figures beat analyst projections.
I believe that videos have the power to connect people, spread messages, and really make a difference in the world. I partner with artists and businesses to find the right combination of audio, visuals, and heart that best fits you and your story. Our best work isn’t a result of our hard work but your story and your passion. We see ourselves as a catalyst to allow others to see the awesomeness in you that’s already there. I have 10+ years of experience in these areas of online video growth: +Video Editing +Video Shooting +Video Marketing +Video Blogging +Metadata Research +Marketing Strategies +Thumbnail Design +Design & Creative My Specialties +web series +music videos +commercials +training videos
In 2017, YouTube is predicted to evolve even further, making more changes that will benefit companies who incorporate it into their social media and video marketing strategies. From added profile and socialization features for better audience connection to exploring long-form, television style content, YouTube is expected to make some major upgrades this year.
This goes against what has drawn many audiences to the platform in the first place. YouTube has a history of LGBT acceptance – being the home of the “it gets better” videos, in which celebrities and public figures tell their coming out stories. Many people have also spoken about how YouTube’s videos on transitioning or mental health helped them greatly. So given this, it is hoped that going forward, YouTube also remembers to pay attention to their communities and audiences as well as the big brands and content creators.
Once you determine how often you can post, you should also consider when you release your videos. According to Oberlo, most viewers watch YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
“But don’t be fooled into thinking that improving your watch time is as simple as creating longer videos. A 30-second video that people watch from beginning to end will rank better than a 10-minute video that only gets watched for a couple of minutes. In the end, the best way to boost watch time is to produce videos you audience wants to watch.” – Ric Mazereeuw, How Does the youTube Algorithm Work? A Guide to Getting More Views, Hootsuite; Twitter: @hootsuite

Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.
FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
You're much more likely to build up revenue by getting an audience through regular content publishing, whether you're making vlogs, cat videos or just talking about custard creams.You might remember the tale of 17 year old Fred Pye - he hit the news a few years ago when he revealed he'd earned £24,000 a year by making walk-throughs for Grand Theft Auto.
21. Focus on stories instead of sales. “Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.

As far as I am presently aware, the true fact stands that YouTube is valued by multiple sources at around $100 billion, and they absolutely are taking a massive cut from content creators. Regardless of their exact numbers, the fact remains that they are taking a massive cut that could otherwise go directly to content creators, that absolutely, unequivocally makes the difference for many of those creators between profitability and operating at a loss.

Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site jeremiah.bucher@socialparagon.com
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve embedded a video in to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
“Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.” – Eric Sui, 4 Tips to Improve Your YouTube Marketing, Social Media Examiner; Twitter: @SMExaminer

13. Build traffic to your site. “Add links to your Social Media profiles and websites into your description area of your video. This will help people find you no matter how many views your video gets. Let them know how they can see similar videos of interest from you.” – Chris N. West, These 17 Marketing Tips Will Get You the Best Results from YouTube, ChrisNWest.com; Twitter: @ChrisNWest
YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.
YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.
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Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.

7. Focus on audience retention. “If people are closing your videos after only viewing 15 seconds, you need to consider how to make the video more interesting to viewers. If people are leaving the video halfway through, this may indicate that you have focused on a specific topic for too long.” – Eleanor Reynolds, YouTube Marketing for B2B Companies: Tips & Examples, The Hallam Blog; Twitter: @HallamInternet


The good news is that income is rising, but efforts to generate a broad and loyal audience that turn to the service on a regular basis for original content appear to have hit a wall. The Journal points out how three years ago YouTube spent hundreds of millions of dollars on original content to build new channels, only to see many of them fail. Getting people to visit the site directly and regularly because there’s something specific they want to see, rather than dropping by occasionally via a link on another site or online service, appears to be a big challenge for the company.
I believe that any vision ⚡ can be achieved with the right plan of attack. As the founder of a wellness startup, I'm well versed in what it means to build a company and a brand. In addition to giving a project life, my specialty lies in helping business owners leverage YouTube, in the most efficient and effective way possible. Having developed my own YouTube channel and having filmed and edited over 100+ videos of my own, I’m familiar with the details involved because I’ve done the work myself. I’ve studied YouTube intensely and can decipher what creates a good video, a great channel and a solid audience. Whether you’re a company or an individual simply looking to establish a presence on YouTube, or if your intention is to give it your all and commit to the platform wholeheartedly, I’m more than confident that I can guide you in the right direction. I’m available for YouTube Consultations as well as other related creative services such as: ► YouTube Channel Development ► YouTube Channel Management ► SEO Optimization of Video Content & YouTube Channel Overall ► Video Content Strategy ► Video Production ► Video Filming ► Video Editing ► YouTube Video Thumbnail Design ► YouTube Channel Art Creation ► Script Writing ► Creating a Brand Aesthetic ► Copywriting ► Editing 💡 Are you interested in YouTube but don’t want to be on camera? If you’re looking for a Brand Ambassador, I am happy to consider projects on a case-by-case basis.
The YouTube interface suggests which local version should be chosen on the basis of the IP address of the user. In some cases, the message "This video is not available in your country" may appear because of copyright restrictions or inappropriate content.[123] The interface of the YouTube website is available in 76 language versions, including Amharic, Albanian, Armenian, Bengali, Burmese, Khmer, Kyrgyz, Laotian, Mongolian, Persian and Uzbek, which do not have local channel versions.[124] Access to YouTube was blocked in Turkey between 2008 and 2010, following controversy over the posting of videos deemed insulting to Mustafa Kemal Atatürk and some material offensive to Muslims.[125][126] In October 2012, a local version of YouTube was launched in Turkey, with the domain youtube.com.tr. The local version is subject to the content regulations found in Turkish law.[127] In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach agreement on a licensing deal. The dispute was resolved in September 2009.[128] In April 2009, a similar dispute led to the removal of premium music videos for users in Germany.[129]
Still, one of the main ways (or easiest) to earn money on YouTube is through YouTube running ads on your videos. Once you get a certain amount of views, you can connect your account to a Google AdSense account, which will allow you to start earning money on your videos, according to USA Today. In order to qualify, you reportedly now need (as of January 2018) 4,000 watch hours in the past 12 months, plus 1,000 subscribers to join the YouTube Partner Program (which will get you ads and therefore cash from your channel). 
Let’s talk about YouTube. We’ve all heard of it, and chances are, we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months according to the State of Inbound report.
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