Using YouTube should be an important part of your content marketing campaign. If you’re just starting your business, creating a credible and professional brand is vital to staying relevant. You’ll need to come up with great content ideas, and of course, have an excellent logo designed. Need to learn how to create a logo for your YouTube channel? Logaster has prepared a great logo design guide to get you started.
At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
Apply to join the YouTube Partner Program when you feel confident in the interest and following your videos have garnered. There is no set following numbers needed to become a partner, but YouTube must see that your videos have interest and are growing a following before you're accepted. Sometimes YouTube will contact you directly about becoming a partner, especially if your videos have gone viral quickly. If not, you can apply on the YouTube partner page by entering personal information, describing a marketing plan, and defining your video genre.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy.
Hello, my name is Lauren Hernandez, I am a skilled Digital Marketing specialist, virtual assistant and project manager who has successfully managed multiple projects that have resulted in millions of views, hundreds of thousands of subscribers and followers across various social media platforms. This has provided me with excessive knowledge in utilizing and implementing SEO strategies, creating and managing backlinks, social media account management, managing talented artists and creators and so much more. I have experience and have excelled in the following areas: Social Media Management & Marketing - Youtube Management, Advertising & Growth - Instagram Management, Advertising & Growth - Facebook Management & Advertising - Keyword and Hashtag Research - Search Engine Optimization Digital Marketing ⚊ Website Creation & Upgrades (Wordpress, Wix, etc.) ⚊ Link Building ⚊ SEO Backlinking ⚊ SEO Work ⚊ Email Outreach ⚊ Sales Prospecting ⚊ Lead Generation Personal Assistant Work _ Creative problem-solving ⚊ Excel, Word & Google docs advanced work ⚊ Project management ⚊ Research (Web, Forum, Social Networks) ⚊ Various platform work (Slack, Trello, Meistertask, Hootesuite, Clickfunnels, etc.) ⚊ Customer service (2+ years Customer Service exp.) ⚊ Data input/output of any type (typing 60+ wpm) Additionally, I am always willing to learn and gain additional skills to guarantee the success of your business. I am seeking opportunities to leverage my experience in helping you and your business to improve. I can boost your traffic, assist in social media marketing, grow your fan base, promote engagement and build your brand for social media success.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Link economics -- For years, people in media and tech proclaimed the link economy. The idea was that you'd give away material, welcome people to link to it, and those links would bring new audiences that you could then turn into customers. But there is a basic problem, in that very few people actually click links that require them to go to other sites. As the Journal pointed out, many people simply watch a video hosted on YouTube and embedded elsewhere and don't actually visit Google's site, reducing the ability to display ads.
The first step to becoming a YouTube marketing pro is creating and optimizing your video’s metadata. Simply put, metadata gives viewers information about your video, which includes your video title, description, tags, category, thumbnail, subtitles, and closed captions. Providing the right information in your video’s metadata will help to ensure that it is properly indexed by YouTube and appears when people are searching for videos like yours. Be succinct and straightforward when filling out your metadata -- your content could be removed if you try to promote it with unrelated keywords. Check out the video and tips below to learn more about optimizing your video for search.