Just ask Justine Ezarik (a.k.a. iJustine), an L.A.-based creator with 3.7 million YouTube subscribers on her channel, and with more than 630 million views on her videos. “Essentially, I’m a content creator who gets to talk about everything that I love – namely, cooking, tech, travel, and video games,” explains Ezarik in a telephone interview with USA TODAY. “YouTube is an extension of myself.”
“Another tip to improve the ranking of your video is to embed it directly on your blog, hopefully in an article that follows best practices for SEO and has relation with the theme. Embedding articles in your company’s blog will give them more meat and value.” – Nhorman Dario Rodriguez Rocha, Top 5 YouTube Marketing Tips for Your Business, Duo Executives
40. Create engaging video titles. “I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.” – Will Fleiss, 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers, Outbrain; Twitter: @Outbrain
In order for a YouTuber to get paid for an ad, the viewer of their video must have Ad-Block turned off (meaning they will see all the ads on videos) and must watch at least 30 seconds of videos they could otherwise skip. Or, this will work if the viewer sees smaller ads like banner ads, according to YouTuber Mah-Dry-Bread. The money generated from the viewer watching these ads is split between YouTube and your channel.
Hello, my name is Lauren Hernandez, I am a skilled Digital Marketing specialist, virtual assistant and project manager who has successfully managed multiple projects that have resulted in millions of views, hundreds of thousands of subscribers and followers across various social media platforms. This has provided me with excessive knowledge in utilizing and implementing SEO strategies, creating and managing backlinks, social media account management, managing talented artists and creators and so much more. I have experience and have excelled in the following areas: Social Media Management & Marketing - Youtube Management, Advertising & Growth - Instagram Management, Advertising & Growth - Facebook Management & Advertising - Keyword and Hashtag Research - Search Engine Optimization Digital Marketing ⚊ Website Creation & Upgrades (Wordpress, Wix, etc.) ⚊ Link Building ⚊ SEO Backlinking ⚊ SEO Work ⚊ Email Outreach ⚊ Sales Prospecting ⚊ Lead Generation Personal Assistant Work _ Creative problem-solving ⚊ Excel, Word & Google docs advanced work ⚊ Project management ⚊ Research (Web, Forum, Social Networks) ⚊ Various platform work (Slack, Trello, Meistertask, Hootesuite, Clickfunnels, etc.) ⚊ Customer service (2+ years Customer Service exp.) ⚊ Data input/output of any type (typing 60+ wpm) Additionally, I am always willing to learn and gain additional skills to guarantee the success of your business. I am seeking opportunities to leverage my experience in helping you and your business to improve. I can boost your traffic, assist in social media marketing, grow your fan base, promote engagement and build your brand for social media success.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
What kind of sales multiple does this fast-growing video juggernaut deserve? It's tough to think of a direct comparison. Netflix, which trades for over eight times its 2018 revenue consensus, relies on subscription revenue rather than ads. And whereas YouTube largely relies on ad revenue-sharing deals with content partners, Netflix directly pays its content partners for their material.
The second view is e.g. taken by Christian Fuchs in his book "Internet and Society". He argues that YouTube is an example of a business model that is based on combining the gift with the commodity. The first is free, the second yields profit. The novel aspect of this business strategy is that it combines what seems at first to be different, the gift and the commodity. YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers.[135] YouTube would sell its audience that it gains by free access to its advertising customers.[135]:181
While not directly related to YouTube, you can use your YouTube platform to build up a following and reputation, and eventually direct your viewers to other paid platforms, like Yondo. This platform allows you to create your own kind of video store, where you can sell special videos (either on a subscription basis or pay-per-view). And, the best part? You can set your own price. 
Fancy becoming a YouTuber? You first need to figure out your passion – whether it’s gadgets, celebrity gossip, religion, politics, pets, make-up, and so on. “The most important thing is find out what you want make videos about, and have fun,” says Ezarik. “It’s also ideal if you’re doing something unique, some niche content, you can become the best at.” Create a free YouTube channel. Sign up for AdSense to monetize your videos (see below).
I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.

47. Try live streaming videos. “Early stages of buyers’ journey, especially for B2B, can utilize live streaming to their advantage to improve SEO. YouTube Live Streaming can actually boost your organics rankings because live streamings videos are more engaging and search engines reward you for it. It’s like you’re producing fresh content similar to news and search engines in particular Google like fresh relevant and useful content.” – Al Sefati, Video Marketing Tips and YouTube SEO Checklist for 2018, Sefati Consulting; Twitter: @SefatiDotNet
Please ask about Google AdWords Management... Thank you for your time and consideration. With over 12 years’ experience creating with WordPress, I specialize in Starter, Themed, Custom and eCommerce website design. Naturally WordPress plugins have become a specialty as well. I decided to focus on my real passion, helping people reach their personal and business goals through WordPress. As a Freelance Web Design Professional, I have worked with businesses in different niches around the globe. I have received great satisfaction working with my clients on both a personal and business level to see their projects come to fruition. I enjoy the challenges that web design brings to me and understand the importance of producing quality work in a timely manner. Google AdWords Management. It’s all about your goals. Whether you would like to increase calls, customer volume or drive organizational outreach programs, we will work closely with you to design and deliver the right approach. Our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month. Our collaboration with you and people on your team attracts more new customer traffic and promotes the value of the products, services and knowledge you provide. Every account we manage: - Gets regular hands on optimization – we never set and forget. - Is stringently tested using advanced statistical analysis. - Has remarketing campaigns as standard – because they work. Thank you, Johnnie J. O'Dell Jr.
30. Promote your videos on social media. “With social media becoming even more readily accessible and popular all the time it is becoming more significant for business to have their own online profiles.  If you don’t already have your own profiles, setting up your profiles now will greatly benefit you. You can find out how to set up your Facebook and Twitter Pages here and here through our easy step-by-step guides. The main social media channels that could benefit your video success are Facebook, Twitter, Google+, Instagram and Pinterest.” – Laura Morris-Richardson, 5 Video Marketing Tips: How to Promote Your YouTube Videos, JDR Group; Twitter: @JDRGroupDerby
The second view is e.g. taken by Christian Fuchs in his book "Internet and Society". He argues that YouTube is an example of a business model that is based on combining the gift with the commodity. The first is free, the second yields profit. The novel aspect of this business strategy is that it combines what seems at first to be different, the gift and the commodity. YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers.[135] YouTube would sell its audience that it gains by free access to its advertising customers.[135]:181
"Commodified Internet spaces are always profit-oriented, but the goods they provide are not necessarily exchange-value and market-oriented; in some cases (such as Google, Yahoo, MySpace, YouTube, Netscape), free goods or platforms are provided as gifts in order to drive up the number of users so that high advertisement rates can be charged in order to achieve profit."[135]:181
Some investors and others have renewed calls for more transparency from YouTube in light of accounting rules and recent questions raised by the Securities and Exchange Commission about its disclosures. They say YouTube has become a material part of Alphabet’s business and an important driver of its growth, warranting quarterly disclosure of its revenue, costs and profitability. Some investors are also arguing that the lack of disclosure around YouTube could potentially be undervaluing Alphabet.
In this video Sean Cannell from Think Media shares tips how to grow your youtube channel and advice on how to grow your youtube channel fast. If you are wondering how to grow your youtube channel fast in 2018 and you want to grow your youtube channel, check out this video. People wonder how to make your youtube channel grow faster and that is hard to do without a youtube channel growth strategy. So check out these youtube channel growth tips for 2018!
Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
19. Focus on entertaining instead of advertising. “If you want to advertise on YouTube, it’s best to pay via AdWords and have your advertisement promoted across the platform to relevant demographics. However, when you’re uploading videos via your own YouTube channel, stick to entertainment rather than advertising. Keep in mind how video is important in the buying cycle.
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
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Some industry commentators have speculated that YouTube's running costs (specifically the network bandwidth required) might be as high as 5 to 6 million dollars per month,[132] thereby fuelling criticisms that the company, like many Internet startups, did not have a viably implemented business model. Advertisements were launched on the site beginning in March 2006. In April, YouTube started using Google AdSense.[133] YouTube subsequently stopped using AdSense but has resumed in local regions.

Remind your YouTube viewers to subscribe to your channel, during or after the video plays, and in the description or comments section. Tag your videos with relevant keywords, so people can find your work. Push traffic to your YouTube channel from other social platforms. “Boosting your subscribers won’t happen overnight, but keep it up. Consistency is key, and you can reach out to other creators for advice or collaboration,” adds Ezarik (YouTube says collaboration is critical, too). Interact with your viewers by responding to comments.
For instance, say you are a fitness trainer who provides workout videos. You notice that a prominent traffic source for your channel is people searching for “5-minute workouts”. Using this insight, you could now create an entire playlist of different five-minute workout routines. These videos will be highly searchable, allowing you to meet the existing needs of your audience and grow your viewership.

The tech conceit of starting with nothing and growing a business into being profitable sounds appealing. Who wouldn't like to minimize initial investment? But the successes have typically required hundreds of millions, if not a billion or more, of investment to ultimately succeed. And there are many ways in which the grand concept can fall short the way theory sometimes does when faced with the reality of application.

During November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface.[46] In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites.[47] At the same time, a new version of the YouTube logo was introduced with a darker shade of red, which was the first change in design since October 2006.[48]
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition.[17] The agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to avoid copyright-infringement lawsuits. YouTube planned to continue operating independently, with its co-founders and 68 employees working within Google.[18]
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
I'm Google AdWords and Google Analytics certified and work daily with them resolving AdWords campaign issues. My organic search engine optimization skills, tools, and techniques are strong. My SEO audits can identify work which will be most beneficial to boosting your rankings with the major search engines, and I can offer recommendations to enhance your social media presence. I use industry "best practices" augmented by artificial intelligence models to sculpt your PPC campaign into a profitable asset. Starting with a baseline and keyword research, I can mimic your leading competitors websites and extract the best keywords and paid search ad history to build the foundation to a successful campaign. I can ensure you that my AdWords campaigns will: - Have an optimized ad group structure. - Utilize best practice implementation of extended text ad format - Use bidding strategies that place ads in the proper rank within the top Google ad slots - Utilize geo-targeting - Be Optimized for mobile - Use each and every available ad extension when applicable - Optimize Google Analytics integration for advanced insight on web traffic I am experienced in building new campaigns from the ground up. I can also improve your existing PPC marketing/remarketing campaign, to create enhanced campaign performance with more effective ad spend. If traffic is landing on your site but not completing the goal you've set, I can either tell you why and locate exactly where they are falling off. I can blend Google Analytics (GA) data to your Adwords, and setup Google remarketing campaigns to boost sales from visitors who have left your site. I have developed, and utilize the following specific process for AdWords success: - Identify success metrics and isolate the key performance indicators for your campaign. - For existing, complex campaigns: conduct a thorough baseline campaign analysis. - Carefully determine the best Geo-targeting parameters and methods. - Keyword volume research using the best tools, Wordtracker, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush. - Spider your leading competitors website(s) extracting keywords and ad history. - Structure your PPC ad groups to achieve high Google PPC 'relevancy'. - Write great 'creative ad copy' in my AdWords text ad simulator; review with you. - Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels. - Provide advice on landing page design optimization and A/B testing. - Use smart bidding strategies and creative quality score management. - Develop a strong, campaign-specific negative keyword list. - Once ads are live, enhance CTR's via A/B split testing. - Set up audiences and remarketing, leveraging Google Analytics and Google AdWords data. - Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching. - Configure marketing automation tools for your campaigns. - Make savvy use of analytics, pipeline reports, and enhanced device targeting. New York based and available by phone, text, or Skype.. Get in touch to review your online marketing challenges.
But recent research has painted another picture. Scoring a place in the top 3 percent of most-viewed channels could bring in ad revenues of just $16,800 per year, according to analysis for Bloomberg News by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany. If you quit your job, that's barely enough to break through the poverty line.

18. Find the right influencers. “It is the age of digital celebrities; or as they are called – Influencers. These are the people who get people to not just think about your brand, but also buy from you! Unlike the traditional celebrities, these digital stars still work their regular jobs and do regular stuff that their followers can relate to. They have a dedicated audience unlike movie stars or celebs who have a large but detached fan base. Also, brand endorsements seem like a natural fit in their content because the sole purpose of their online presence is to share their life with their fans. Measurement of the ROI for such influencer campaigns is also easier when compared to a celebrity endorsement.” – Aravinda Holla, How Brands Can Easily Analyze the YouTube Stats of Any Video Creator, Vidooly; Twitter: @vidoolydotcom


The best advice for creating a content cadence is to set the tone from the beginning and let your audience know what to expect. Make your introduction video an introduction to what sort of content you will be publishing, and how often—and then whatever cadence you set for yourself, make sure you follow through. Don’t promise to post videos every day and then end up posting once per month.

40. Create engaging video titles. “I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.” – Will Fleiss, 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers, Outbrain; Twitter: @Outbrain
While not directly related to YouTube, you can use your YouTube platform to build up a following and reputation, and eventually direct your viewers to other paid platforms, like Yondo. This platform allows you to create your own kind of video store, where you can sell special videos (either on a subscription basis or pay-per-view). And, the best part? You can set your own price. 
How does a video streaming service with one billion active users per month and $4 billion in revenue not turn a profit? Ask YouTube, which couldn't break free from breaking even in 2014, according to a new report. Sources tell the Wall Street Journal that Google's video unit posted $4 billion in revenue last year, up from $3 billion in 2013, and that while the service accounted for 6 percent of Google's overall sales, it contributed nothing to earnings.
For example if your YouTube Channel happens to provide valuable video content for a very specific audience.  Say the channel teaches business owner how to organize their finances, track their expenses and save money on taxes.  Any company who is trying to reach business owners would love to place their ads on that channel because you would both share the same demographic.  The people who view that channel are their potential customers.
Enabling monetization means that you agree you will only upload video content that you have the rights for and that you will play by the rules (such as not watching your own video over and over to boost ads). Google AdSense is the way you set up your payment information for when you actually start making money. I’ve posted links in the show notes of today’s episode so that you don’t have to hunt around for these links.

Optimize the watching experience — Improve your search presence and connect with your audience by using optimization tactics for your videos. This includes uploading Featured Content for current subscribers or a Channel Trailer for visitors. You could also curate your videos into appropriate playlists. This will organize your content and encourage viewers to continue watching.
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29. Prioritize the visual appeal of your YouTube channel. “Next, work on the visual appeal of your channel. Describe what the channel is all about and add links to relevant content that you may have shared in websites and other platforms. This makes it easier for visitors who want to check your credentials again or learn what your brand is all about. Do not neglect the margins on the left and right side of your channel. Use them to showcase pictures and other content related to your brand.” – Maryanne Gaitho, How to Make YouTube Your Social Media Marketing Tool, SimpliLearn.com; Twitter: @simplilearn

“So, use YouTube Analytics to see what videos are successful at keeping viewers watching. Pay close attention to the Watch Time report and Audience Retention report. Keep viewers watching each of your videos by using effective editing techniques to maintain and build interest throughout each video. Then, direct viewers to watch more content by adding end screens to each of your videos. Next, build your subscriber base, because subscribers are your most loyal fans and will be notified of new videos and playlists to watch. Finally, build longer watch-time sessions for your content by using playlists and creating a regular release schedule to encourage viewers to watch sets of your videos instead of just single videos.” – Greg Jarboe, 3 Big YouTube Numbers Video Marketers Need to Care About, Tubular Insights; Twitter: @tubularinsights

Adrianna did a really solid job for us on this ebook design. This is beyond what I expected but yet again, she's outdone herself. I was really grateful for her input. Initially, all I was hoping for was a better powerpoint presentation, meanwhile she totally reenvisioned the project. Now, I have this appealing and engaging eBook to show off to my clients. It's been a positive experience every time.


The first step to becoming a YouTube marketing pro is creating and optimizing your video’s metadata. Simply put, metadata gives viewers information about your video, which includes your video title, description, tags, category, thumbnail, subtitles, and closed captions. Providing the right information in your video’s metadata will help to ensure that it is properly indexed by YouTube and appears when people are searching for videos like yours. Be succinct and straightforward when filling out your metadata -- your content could be removed if you try to promote it with unrelated keywords. Check out the video and tips below to learn more about optimizing your video for search.
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