YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[3] Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign.[4] YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.[5]
I believe that videos have the power to connect people, spread messages, and really make a difference in the world. I partner with artists and businesses to find the right combination of audio, visuals, and heart that best fits you and your story. Our best work isn’t a result of our hard work but your story and your passion. We see ourselves as a catalyst to allow others to see the awesomeness in you that’s already there. I have 10+ years of experience in these areas of online video growth: +Video Editing +Video Shooting +Video Marketing +Video Blogging +Metadata Research +Marketing Strategies +Thumbnail Design +Design & Creative My Specialties +web series +music videos +commercials +training videos
All the estimates by research firms and analysts, says Kirjner, are "based more on belief and anecdotes than on truly representative data. What's more -- beyond anecdotes either shared by Google or collected through discussions with ad buyers, creators and multichannel network operators -- we know very little about what is available on YouTube, what people watch and how much it gets watched."
FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy. Simply sharing the video on your timeline or feed may not be the most effective option. Think of why you made the video. Maybe you created a tutorial because users were asking a lot of questions about how to use your product. In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation.

You’ve determined your goal, created a storyboard, and decided on the ideal video length needed to deliver your message. Now it’s time to find your filming locations. In the film industry, this step is called location scouting, and like every other step in this process, it’s an important part of creating a compelling video. To get started, take a look at your storyboard, and create a list of the different locations each scene requires. Depending on your video concept, you may only need one location or you may need a new location for each scene. 

When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy. Simply sharing the video on your timeline or feed may not be the most effective option. Think of why you made the video. Maybe you created a tutorial because users were asking a lot of questions about how to use your product. In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation.

Want more ways to make money blogging and on sites like YouTube? Check out Make Money Blogging, a step-by-step into nine ways bloggers make thousands a month. I start with the easiest and fastest ways to make extra cash before detailing the strategies that make thousands a month. No fluff or general ideas here, just a step-by-step guide to getting each strategy set up to make money every month.
“With the help of Google Keyword Planner, or other keyword research tools, you can find topically-relevant keywords and phrases based on broader seed keywords, and evaluate the competitiveness of each along the way. For a newer channel, it would be reasonable to start with easier, less-competitive keywords or more specific long-tails, and once you succeed – to try ranking a video for more competitive terms.
16. Create usable, valuable content. “First and foremost, a YouTube video should serve a purpose and give consumers a reason to visit your channel. Instead of trying to create the next viral video, focus on what type of information your clients are looking for and provide that information in an interesting and valuable way. The Home Depot’s You Tube page is a great example of crafting video content that their audience is looking for. The company’s channel is packed full of how to videos that cater to their consumer’s do it yourself attitude. Remember, your You Tube Channel is a great educational tool and one that can provide your target customer with valuable information and establish a lasting relationship with your organization.” – Payden Sewell, YouTube Marketing Tips, Full Media; Twitter: @fullmedia
Some industry commentators have speculated that YouTube's running costs (specifically the network bandwidth required) might be as high as 5 to 6 million dollars per month,[132] thereby fuelling criticisms that the company, like many Internet startups, did not have a viably implemented business model. Advertisements were launched on the site beginning in March 2006. In April, YouTube started using Google AdSense.[133] YouTube subsequently stopped using AdSense but has resumed in local regions.

Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site jeremiah.bucher@socialparagon.com
YouTube has focused on developing online personalities such as video game player PewDiePie, music video specialist Smosh and style guru Michelle Phan. Driving much of the traffic to YouTube, analysts say, are multichannel networks such as Fullscreen, Maker Studios, SonyBMG and Whistle Sports. Google has bought stakes in multichannel networks such as Vevo and Machinima, analysts say, to ensure their content stays on its website.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
Notice: Information contained herein is not and should not be construed as an offer, solicitation, or recommendation to buy or sell securities. The information has been obtained from sources we believe to be reliable; however no guarantee is made or implied with respect to its accuracy, timeliness, or completeness. Authors may own the stocks they discuss. The information and content are subject to change without notice.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
Increase your YouTube revenue with Supp.me service. Supp.me allows to easily create polls & quizzes for free. Just create a question for your subscribers and invite them to answer it. The more people visit pages you created on Supp.me, the more you earn. This is a great way of getting feedback from your audience (you can ask for ideas for new videos and so on) and increase your earnings at the same time.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
Advertising rates -- Online media in general has had major problems with ad revenue. Even though video ads pay better than banners or other text ads, advertisers only want to be charged for people who actually see the ads. The question of verifying the actual audience that saw an ad is a thorny one. Older media like print and television were hugely profitable in their heydays because they never had to show that the audiences they claimed were ever truly realized by advertisers.
38. Brand your content and videos. “If you are the original creator of the content then you should brand it with your name and logo along with a link to your website. Branding is very important because it gives you the credibility. On top of that, if your videos provide value then tons of visitors will share them with others. In this way, if your video is posted or uploaded elsewhere, you will still get the credit and traffic because of your branding.” – Salman Ahsan, Top Five YouTube Marketing Tips that Work, Mastermind Blogger; Twitter: @MMBlogger
37. Add a shareable element in your video. “Now, this is extremely important and useful. If you’re seeking large and diverse traffic on your videos, you must create videos that are shareable. You can try and make your videos entertaining, educational or catchy. Viewers are more likely to share videos with these characteristics with their friends and family.” – Best Ways to Promote YouTube Videos for Higher Traffic, Times Square Chronicles; Twitter: @T2Conline

Some investors and others have renewed calls for more transparency from YouTube in light of accounting rules and recent questions raised by the Securities and Exchange Commission about its disclosures. They say YouTube has become a material part of Alphabet’s business and an important driver of its growth, warranting quarterly disclosure of its revenue, costs and profitability. Some investors are also arguing that the lack of disclosure around YouTube could potentially be undervaluing Alphabet.
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.

I'm a digital marketing expert with over 12 years of wide-ranging experience in PPC advertising, SEM, community management, inbound marketing, digital strategy, project management, and PR. My main focus is on PPC advertising. Through the thoughtful use of quality targeted content, industry-specific social research and individually tailored multi-channel campaigns + analytics, I help small-to-medium sized businesses in all industries better engage with customers and increase brand awareness while also driving revenues.  Every business has unique needs and value propositions. These variants require custom strategy solutions. I'm here to help create, implement, maintain, and iterate upon campaigns tailored specifically to your business, cause, or venture. Please reach out to learn more. :: Service Offerings :: -Google Ads (formerly Adwords) -Facebook + Instagram Ads -Twitter Ads -LinkedIn Ads -Reddit Ads :: Certifications :: Certified Google Partner Google AdWords Certified Google Analytics Certified HubSpot Inbound Certified
User entitlement -- A key to the plan of scaling up and eventually figuring out how to make money is free services for users. The minute you charge people, most walk off, particularly when they've been trained to assume that services should be free. YouTube has clearly told people that they should expect free video streaming, even if it has considered an ad-free paid subscription service. Getting consumers to change their behavior after they've become used to not paying is next to impossible.
“Fun and informative content will be shared above traditional advertising. Since you’re going to all that trouble to lure people to your page, make sure the content on your page is light and informative. This will increase the chance of them interacting (comments, likes) and sharing your videos.” – Adam Rowles, 8 YouTube Tips for Business Marketing, Business 2 Community; Twitter: @B2Community

30. Promote your videos on social media. “With social media becoming even more readily accessible and popular all the time it is becoming more significant for business to have their own online profiles.  If you don’t already have your own profiles, setting up your profiles now will greatly benefit you. You can find out how to set up your Facebook and Twitter Pages here and here through our easy step-by-step guides. The main social media channels that could benefit your video success are Facebook, Twitter, Google+, Instagram and Pinterest.” – Laura Morris-Richardson, 5 Video Marketing Tips: How to Promote Your YouTube Videos, JDR Group; Twitter: @JDRGroupDerby


Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling -- it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
×