You can also sign up for Patreon, which allows you to launch membership-only video channels through YouTube at a small fee per month for regular rewards. Just imagine how much a YouTube channel could generate if it has the 1,000 subscribers required by the YPP. Charge $1 for a new channel with new content, and you could be looking at a solid monthly revenue stream.
Regardless of the exact number, it's safe to assume that YouTube's ad sales are growing at a rapid clip. On its earnings calls, Google has signaled that outside of mobile search, YouTube has been the biggest driver behind its rapid ad sales growth. Last quarter, "paid clicks" on Google's own sites and apps rose 59% annually -- this figure covers not only actual ad clicks, but (among other things) the showing of YouTube video ads that were watched long enough for Google to get paid.
As I mentioned, YouTube is one of the biggest websites around – to be more specific, it’s currently the second most popular website in the world. And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine – topped only by Google. This means that the platform presents a huge potential for reach for your business.
I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!
I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.
In any case, if you have incontrovertible evidence that YouTube is actually unprofitable today, and why that is (i.e. is it because they’re just investing all that profit back into growth, or are their upkeep costs truly just on the order of multiple billions of dollars?), would love to see it and adjust this accordingly. Doesn’t really change any of the points made though.
Step 4 Write smart descriptions. Youtube displays the first 125 characters in the search results. So be aware of your first sentence. Make it count. You want to compel someone to click on your result. But don’t stop there. The full description has room for 5,000 characters. That is prime real estate. Use it wisely and add in a few latent semantic keywords and tags in your description.
Hello! My name is Rachel and have been a professional Premiere Pro video editor for almost four years. I have worked with multiple clients here on Upwork including CEO's of businesses, You-tubers, women in business, Facebook influencers, authors and more! I have producing experience in: wedding and graduation photo videos, an orientation video for a daycare center and weekly children's informational videos for my church for about 22 months. I am passionate about every project I do, big or small! Hire me because I am a creative, efficient and conscientious worker. I won't stop till my clients are satisfied with the finished product. Contact me with any questions or requests! Thank you!
I am an experience search professional who comes from a background of leading a paid marketing team at a Google Premier Partner. In addition to leading the paid team, my experience encompasses all mediums within digital marketing. This experience allows me to seize upon opurtunities that other marketers may not identify. My goal is to bring the highest quality digital marketing services at the absolute lowest price. By keeping overhead low, everyone can afford the big agency feeling!
Certified in Google AdWords specializing in search, display and mobile advertising. Thorough knowledge of e-mail marketing & automation. Graphic design skills and knowledge of all Adobe programs. Experience in print, video, audio and digital advertising/marketing for over 5 years. Past and current jobs have provided me with the skills to become an all in one marketing maverick. With experience on both the creative and account side at a Manhattan advertising agency, I excel at creating a marketing strategy, creating the artwork, executing the strategy/campaign and providing detailed analysis when all is finished. I am certified in Google AdWords Fundamentals, Search & Mobile advertising along with proficiency as a Facebook Ads Manager, Social Media Manager for LinkedIn, Twitter & Instagram. I also maintain knowledge of Adobe Programs such as, Indesign, Photoshop, After Effects, Illustrator and Dreamweaver, and with a thorough knowledge of Microsoft Office, especially in Publisher & Excel.
I specialize in setting up, managing and optimizing (SEO) YouTube Channels. I currently manage 2 successful YouTube channels which were created from the ground up and have managed many YouTube channels over the past 2 years. I also build Wordpress websites, do full SEO on websites and can provide links to websites I have created as well as links to sites that I have done full SEO on. I am expert in both Video Keyword Research as well as Google Keyword research for websites. I also have experience in email marketing, creating digital graphics, basic video editing and more. Since a person specializing in YouTube channel management and Video SEO seems to be in demand, I've listed my SEO process and other YouTube services I provided below. Optimization/SEO Process for YouTube Videos • Video Keyword Research: Find relevant video keywords that will be used as both tags and in title and description. • Title Create a Title that includes the main keyword or keyword phrase • Description: Keyword phrase will be in the first 2 lines followed by description of contents of video + company info outbound links such as links to website, Facebook, Twitter • Tags: Use Maximum # tags using video keyword research • Cards/End Screen • Custom Thumbnails Video Keyword Tools Used • Keyword.io • Long-Tail Pro • Google Keyword Planner All YouTube Services Provided: • Uploading Videos • Optimizing Video: • Annotations: Link to website, to other playlists, suggested videos • YouTube Cards: Link to your product, website offering • Design Custom Thumbnails • Create Playlists • YouTube Banner Art/Cover • Weekly check of YouTube Analytics: (especially the Audience Retention Report which is the #1 factor that YouTube ranks for) • Basic Video Editing • Channel Work – Adding Branding Watermark (subscribe button), adding default descriptions, channel keywords, associating website
Apply to join the YouTube Partner Program when you feel confident in the interest and following your videos have garnered. There is no set following numbers needed to become a partner, but YouTube must see that your videos have interest and are growing a following before you're accepted. Sometimes YouTube will contact you directly about becoming a partner, especially if your videos have gone viral quickly. If not, you can apply on the YouTube partner page by entering personal information, describing a marketing plan, and defining your video genre.
But from where I’m sitting, these videos are a lot like the TV show Jackass – which was on MTV between 2000 and 2002. The show featured self-injuring stunts including inserting a toy car into one cast member’s anus, snorting wasabi, and tattooing in a moving off-road vehicle. The show was broadcast before 10pm, prior to a campaign led by US Senator Joe Lieberman to remove it.
YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.
“If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored. The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.” – Ash Read, 7 Secrets of Super-Successful Video Marketing, Buffer; Twitter: @buffer

I specialize in setting up, managing and optimizing (SEO) YouTube Channels. I currently manage 2 successful YouTube channels which were created from the ground up and have managed many YouTube channels over the past 2 years. I also build Wordpress websites, do full SEO on websites and can provide links to websites I have created as well as links to sites that I have done full SEO on. I am expert in both Video Keyword Research as well as Google Keyword research for websites. I also have experience in email marketing, creating digital graphics, basic video editing and more. Since a person specializing in YouTube channel management and Video SEO seems to be in demand, I've listed my SEO process and other YouTube services I provided below. Optimization/SEO Process for YouTube Videos • Video Keyword Research: Find relevant video keywords that will be used as both tags and in title and description. • Title Create a Title that includes the main keyword or keyword phrase • Description: Keyword phrase will be in the first 2 lines followed by description of contents of video + company info outbound links such as links to website, Facebook, Twitter • Tags: Use Maximum # tags using video keyword research • Cards/End Screen • Custom Thumbnails Video Keyword Tools Used • Keyword.io • Long-Tail Pro • Google Keyword Planner All YouTube Services Provided: • Uploading Videos • Optimizing Video: • Annotations: Link to website, to other playlists, suggested videos • YouTube Cards: Link to your product, website offering • Design Custom Thumbnails • Create Playlists • YouTube Banner Art/Cover • Weekly check of YouTube Analytics: (especially the Audience Retention Report which is the #1 factor that YouTube ranks for) • Basic Video Editing • Channel Work – Adding Branding Watermark (subscribe button), adding default descriptions, channel keywords, associating website
1. Adopt a mobile-first mindset. “The teens that make up Gen Z had smartphones before their millennial counterparts, and every marketer looking to target this demographic should take a mobile-first approach. By creating and publishing short, fun videos with a high propensity of going viral, marketers can leverage YouTube to target smartphones with pre-roll ads that are related to the content they are searching or watching.” – Steven Pulcinella, ProspectsPLUS! as quoted in 12 Tips to Help Your YouTube Marketing Quickly Click with Generation Z, Forbes; Twitter: @Forbes
25. Market your videos. “This is the piece most people forget about! Remember what I always say – You cannot just build it and they will come. You need to market ‘it’ too, no matter what ‘it’ is. Create social media posts to send people to the videos. Tell people about them – this is how you will build those views! It is the NOT MISS tasks in your marketing of these videos.
“Using YouTube’s autocomplete suggestions, you may also get some good target phrases to consider, as well as harvest new ideas for future videos. Google Trends for YouTube Search can also help you evaluate the popularity dynamics of topical keywords and phrases.” – Aleh Barysevich, YouTube SEO: How to Optimize for the YouTube Ranking Algorithm, SocialMediaToday; Twitter: @socialmedia2day
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.

“…’So I really do believe that it’s not about the quality of your camera or your equipment. It’s about the value of the content you’re creating and how much you’re actually going to answer people’s questions or solve people’s problems. And that’s true of so many different videos on YouTube. There are videos that have millions of views that were shot on an iPhone.'” – Sunny Lenarduzzi as quoted by Tyler Basu in Top 3 YouTube Video Marketing Tips from Sunny Lenarduzzi, Influencive; Twitter: @Influencive

3. Check out YouTube Red: AdSense isn’t the only way partners can make money on YouTube. You can also make videos available on YouTube Red, which is the site’s ad-free subscription service. And if you have more than 1,000 active subscribers, you can put videos behind a paywall and enable Super Chat, which lets viewers pay to have their messages highlighted during a live stream. To use that feature, partners have to be older than 18.

“Another good idea is to include an opinion in the text and highlight a section of your video that supports that opinion. Follow-up ASAP with any comments you receive. And keep the conversation going by asking open-ended questions, linking to relevant content and thanking users for watching.” – Ashley Gwilliam, The 10 Best SEO Video Marketing Tips (From Top Experts), Lean Labs; Twitter: @lean_labs
But sponsorships are where the big bucks are made, and where intermediaries like MediaKix and other agencies come in. This is the major leagues: Most brands aren’t interested in YouTube channels with fewer than 200,000 to 300,000 subscribers or average views of less than 10,000 to 20,000 per video, says Asano. The bar is also high because videos cost more to make, and require tricky negotiations —the sponsor will want to know where their product will be featured, for how long, and so forth. “When we’re connecting top brands with top influencers on YouTube, you’re talking a minimum budget of $50,000 to $100,000, and it just goes up from there,” Asano explains. “Some of the biggest YouTube influencers get paid $100,000 to 200,000 for a single video. And then those videos get millions of views. That’s why there’s a lot of money in the space.”
The idea of making millions off of videos the way YouTubers like PewDiePie famously have certainly seems like a pseudo-new-American Dream. And while not all of us will reach internet stardom with our videos, it might be worth looking into how you could make a few dimes from the popular platform. So, how do you make money from YouTube, and what will you need? 

YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your  marketing strategy. 
So far, though, this has all proved to be mostly idle speculation. Analysts say Google has not been bidding aggressively to win streaming rights. It's not clear whether YouTube, long the top video site overall in unique visitors, aims to be the No. 1 aggregator of all video, says Joel Espelien, an analyst at the Diffusion Group, a video-focused research firm.
Facebook (FB) , which trades for about nine times its 2018 revenue consensus, is still seeing 40%-plus revenue growth and has some big growth levers left to press, is arguably a better comp for YouTube, given its business model, network effect and market dominance. But Facebook is quite profitable -- in spite of heavy spending on data centers and content security, Facebook's 2018 net income consensus stands at $22.5 billion -- and based on comments made by YouTube CEO Susan Wojcicki and others -- YouTube's profits might still be minimal thanks to large data center and content investments.
If you really love making video content, consider doing it as a side hustle – something to beef up your resume, find a creative outlet or boost your professional profile in the area about which you broadcast. When it comes to making it big on YouTube, "It's obviously becoming more challenging as there are more creators out there, and everyone is fighting for an audience," Vaught says. "But the barriers to entry are also lower."
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.

Tapscott and Williams argue that it is important for new media companies to find ways to make a profit with the help of peer-produced content. The new Internet economy, (that they term Wikinomics) would be based on the principles of "openness, peering, sharing, and acting globally". Companies could make use of these principles in order to gain profit with the help of Web 2.0 applications: "Companies can design and assemble products with their customers, and in some cases customers can do the majority of the value creation".[134]:289sq Tapscott and Williams argue that the outcome will be an economic democracy.

26. Market your YouTube channel and vidoes on your website and blog. “Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.” – Alicia Collins, YouTube Marketing: The Ultimate Guide, HubSpot; Twitter: @HubSpot
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers. 
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