1. Adopt a mobile-first mindset. “The teens that make up Gen Z had smartphones before their millennial counterparts, and every marketer looking to target this demographic should take a mobile-first approach. By creating and publishing short, fun videos with a high propensity of going viral, marketers can leverage YouTube to target smartphones with pre-roll ads that are related to the content they are searching or watching.” – Steven Pulcinella, ProspectsPLUS! as quoted in 12 Tips to Help Your YouTube Marketing Quickly Click with Generation Z, Forbes; Twitter: @Forbes

Scenario 2 You make a video teaching people about home loans that gets 10,000 views, of which your ad Click Through Rate (CTR) is 0.8%.  Meaning 80 people clicked the ad.  If the CPC is $17.63 the total advertising dollars the total advertising made would be $1,410.  Google keeps around 45% leaving your payout $776.  This gives you about $1 per 13 views.

In re: your second point, getting users to pay for content is absolutely part of the equation, but not the entire equation. The whole other half of it is creating ways to minimize the cut a middleman takes such that even if it’s zero sum game, more of the sum is going to the content creators, as well as developing new revenue streams that don’t require a direct cost from users to give direct profit to content creators.
All the estimates by research firms and analysts, says Kirjner, are "based more on belief and anecdotes than on truly representative data. What's more -- beyond anecdotes either shared by Google or collected through discussions with ad buyers, creators and multichannel network operators -- we know very little about what is available on YouTube, what people watch and how much it gets watched."
Plus, the money you’ll make as a result of these monetization options isn’t exactly going to be sending you into early retirement. You might make something like $1 per 1,000 views, and you can’t even get paid until you hit the $100 mark. For most businesses, this takes ages. Many find that it’s not worth the risk of losing viewers for pennies of potential profit.
The best advice for creating a content cadence is to set the tone from the beginning and let your audience know what to expect. Make your introduction video an introduction to what sort of content you will be publishing, and how often—and then whatever cadence you set for yourself, make sure you follow through. Don’t promise to post videos every day and then end up posting once per month.
As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.
23. Hook non-subscribers with your channel trailer video. “Your channel homepage looks different for subscribers and non-subscribers. Have you adjusted your channel page accordingly? For example, on my channel non-subscribers see the channel trailer video. But subscribers see something different. The trailer is hidden, and instead they see my featured videos.
All that money is providing Google with more financial firepower to buy the rights to stream cable networks' shows on YouTube, too, which is likely to reel in even more viewers. It also is helping finance Alphabet's investments in projects such as self-driving cars and Internet-beaming balloons. That segment, known as Other Bets, lost $865 million during the July-September period, narrowing from a $980-million setback last year as Alphabet imposed more expense controls.
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers. 
5. Sell products or services to viewers: If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, comedian Jenna Mourey, more commonly known by her YouTube name Jenna Marbles, sells T-shirts and posters featuring one of her dogs. Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books or art prints. Have a secure payment system in place before you advertise your goods.

YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.
Broadcasters snipe at the quality of YouTube's videos, aiming to hold on to TV advertising. Competing in subscription-based services vs. the likes of Netflix and Hulu would take big content investments. Not knowing YouTube's costs, margins or growth history will make it hard to gauge how it's meeting the challenges -- and the potential for a blow to its value to Alphabet, whose overall market capitalization approaches $500 billion. Alphabet stock closed Friday at 747.60, up 1.5%.

The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
Podcast Editor. Livestream Engineer. Producer for 5 Podcasts that have gotten to top 100 on iTunes charts in 4 different categories (Comedy, Business, Alternative Health, News & Politics). Extremely experienced Livestream Producer for NYC / Tri-State area. HD broadcasts from anywhere! I bring proper audio solutions as well! Can complete a large array of remote video editing tasks. I charge $0 for file transfer time (Really adds up! Great for 4k projects). Creator of the Webcam Video Podcast Studio as seen on Riotcast As of June 2018, I am also now part of the Business Enterprise Upwork Talent Network. Have worked on site with Sirius XM Satellite Radio, Comedy Cellar NYC, Vaynermedia, and many independent creators! Can help with any recordings in Tri-State area. Want to do a real web show? Make a skype / zoom call into my studio, & I'll take care of the rest! I'll cue up music, graphics, overlays, videos, and be your live show producer (I'll be your Rip Torn) Book your weekly slot NOW! Podcast + YouTube producer for over 5 years. I am best known for my work on comedy podcasts like the Chip Chipperson Podacast (actual spelling), Robert Kelly's You Know What Dude (YKWD), The Comedy Cellar Podcast, and many shows aired on Sirius XM Raw Dog 99 and on the Riotcast Network. Also recently produced a six-part podcast miniseries about e-commerce sponsored by Shopify and Vaynermedia (check my portfolio for the results). I am also an expert in the field of live streams. (I consult for many performers, as well as build studios for them). A knowledge and ability to take a concept and turn it into a variety of finished products, including Podcasts, Livestreams, and Social Video. I can help you with -Setting Up Your RSS Feed I will set up all your desired destinations for a flat fee of $200 (plus upwork markup). Google Play, Spotify, iTunes, Stitcher, Soundcloud, etc. It's a multi-day process and requires skills in multiple disciplines like image editing and RSS code interpretation. -World Class Podcast Editing Services: You send us your RAW audio files. We take care of the rest. My production house establishes a sound and editing template that works for you and your target audience. We optimize dialogue audio, incorporate great sounding music, and splice in your desired intro / outro / advertisements in accordance with modern podcast standards. We send back the finalized product and allow a chance for revision for minor edits that have to be made. Our editors can even upload to a desired distributor and send the episode info for you! We are a small company and can afford to charge the lowest rates. -Running Your YouTube Channel -Creating your Youtube Intro Video Slate -Bringing years of experience in video streaming production services. We help clients make their vision a possibility. Our workflow is lean to keep budgets low. And our content is competitive in the video marketplace. Assistance with Video Editing, Audio Editing, writing SEO Titles and Tags, writing Descriptions, making Subtitles, writing scripts and even pitching ideas. Deepu, R2Deepu, Amardeep Gill, Gill, @R2Deepu
Just ask Justine Ezarik (a.k.a. iJustine), an L.A.-based creator with 3.7 million YouTube subscribers on her channel, and with more than 630 million views on her videos. “Essentially, I’m a content creator who gets to talk about everything that I love – namely, cooking, tech, travel, and video games,” explains Ezarik in a telephone interview with USA TODAY. “YouTube is an extension of myself.”
If you want to make lead generation possible with a YouTube contest, you’re in luck. ShortStack recently released a new contest software template just for YouTube contests. This template allows you to capture lead information just like you would on Facebook or Instagram contests utilizing the software. Users can actually get entries by voting, or by sharing with their friends. You also have the options that come with the rest of ShortStack software, like setting age limits. If you’re going the contest route to boost your strategy and engagement, I recommend testing out the ShortStack templates.
In early May, Amazon announced a new service initially designed for "professional video producers." Launch partners include media firm Conde Nast, the "How Stuff Works" website and Samuel Goldwyn Films. Amazon Video Direct could compete for the young creative talent attracted to YouTube. As does YouTube, Amazon offers revenue-sharing and royalties for content that attracts a certain level of traffic. 
Podcast Editor. Livestream Engineer. Producer for 5 Podcasts that have gotten to top 100 on iTunes charts in 4 different categories (Comedy, Business, Alternative Health, News & Politics). Extremely experienced Livestream Producer for NYC / Tri-State area. HD broadcasts from anywhere! I bring proper audio solutions as well! Can complete a large array of remote video editing tasks. I charge $0 for file transfer time (Really adds up! Great for 4k projects). Creator of the Webcam Video Podcast Studio as seen on Riotcast As of June 2018, I am also now part of the Business Enterprise Upwork Talent Network. Have worked on site with Sirius XM Satellite Radio, Comedy Cellar NYC, Vaynermedia, and many independent creators! Can help with any recordings in Tri-State area. Want to do a real web show? Make a skype / zoom call into my studio, & I'll take care of the rest! I'll cue up music, graphics, overlays, videos, and be your live show producer (I'll be your Rip Torn) Book your weekly slot NOW! Podcast + YouTube producer for over 5 years. I am best known for my work on comedy podcasts like the Chip Chipperson Podacast (actual spelling), Robert Kelly's You Know What Dude (YKWD), The Comedy Cellar Podcast, and many shows aired on Sirius XM Raw Dog 99 and on the Riotcast Network. Also recently produced a six-part podcast miniseries about e-commerce sponsored by Shopify and Vaynermedia (check my portfolio for the results). I am also an expert in the field of live streams. (I consult for many performers, as well as build studios for them). A knowledge and ability to take a concept and turn it into a variety of finished products, including Podcasts, Livestreams, and Social Video. I can help you with -Setting Up Your RSS Feed I will set up all your desired destinations for a flat fee of $200 (plus upwork markup). Google Play, Spotify, iTunes, Stitcher, Soundcloud, etc. It's a multi-day process and requires skills in multiple disciplines like image editing and RSS code interpretation. -World Class Podcast Editing Services: You send us your RAW audio files. We take care of the rest. My production house establishes a sound and editing template that works for you and your target audience. We optimize dialogue audio, incorporate great sounding music, and splice in your desired intro / outro / advertisements in accordance with modern podcast standards. We send back the finalized product and allow a chance for revision for minor edits that have to be made. Our editors can even upload to a desired distributor and send the episode info for you! We are a small company and can afford to charge the lowest rates. -Running Your YouTube Channel -Creating your Youtube Intro Video Slate -Bringing years of experience in video streaming production services. We help clients make their vision a possibility. Our workflow is lean to keep budgets low. And our content is competitive in the video marketplace. Assistance with Video Editing, Audio Editing, writing SEO Titles and Tags, writing Descriptions, making Subtitles, writing scripts and even pitching ideas. Deepu, R2Deepu, Amardeep Gill, Gill, @R2Deepu

27. Maximize engagement. “Did you know the more comments a video has, the higher it is likely to rank on YouTube? Brian Dean from BackLinko found comment counts to strongly correlate with rankings, after analyzing 1.3 million YouTube videos to better understand how the platform’s search engine works… The more comments a video has, the higher it ranks. Considering YouTube’s emphasis on user engagement, this isn’t too surprising. For this reason, it’s extremely important to encourage viewers to interact with your videos. Close your videos by encouraging viewers to ‘like’ and ‘comment below.’
4. Connect with your audience by telling a story. “Video content is a powerful way to tell your story. Not only do consumers develop more emotional connections with video thanks to the sound, motion, and visuals, but they also are more likely to engage with a video to the end (and see and hear your entire message) than they are to read content. When done correctly, video content marketing makes significant impacts on your audience and gives you an ideal platform for testing your promotional campaigns and content efforts.” – Amy Cross, 4 Video Content Marketing Tips: Storytelling, Personalization, and More, NGDATA; Twitter: @ngdata_com
There was some backlash over these new benchmarks, but frankly, the vast majority of people who lost their monetization privileges weren’t earning much anyway. Most channels make somewhere between $1.50 and $3 per thousand views, depending on their content and audience, and Google won’t even cut a paycheck for under $100 (or roughly 50,000 views — a pretty tall order for the average 14-year-old posting eyeliner tutorials). In other words, if you were looking for an easy side gig, YouTube was never the efficient choice.
“People will not always just find them – you may need to lead them to the videos. The more people who watch your video through to the end (because you’ve done your homework), the higher your content will rank when people are searching in YouTube, also getting you more views! And, of course, if your viewers like your content, they will probably share to their friends too. More marketing for you!!! And by other people!” – Kathy Colaiacovo, How to Get More Views on Your YouTube Videos, Pepper It Marketing; Twitter: @PepperIt_Mktg
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition.[17] The agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to avoid copyright-infringement lawsuits. YouTube planned to continue operating independently, with its co-founders and 68 employees working within Google.[18]
I'm Google AdWords and Google Analytics certified and work daily with them resolving AdWords campaign issues. My organic search engine optimization skills, tools, and techniques are strong. My SEO audits can identify work which will be most beneficial to boosting your rankings with the major search engines, and I can offer recommendations to enhance your social media presence. I use industry "best practices" augmented by artificial intelligence models to sculpt your PPC campaign into a profitable asset. Starting with a baseline and keyword research, I can mimic your leading competitors websites and extract the best keywords and paid search ad history to build the foundation to a successful campaign. I can ensure you that my AdWords campaigns will: - Have an optimized ad group structure. - Utilize best practice implementation of extended text ad format - Use bidding strategies that place ads in the proper rank within the top Google ad slots - Utilize geo-targeting - Be Optimized for mobile - Use each and every available ad extension when applicable - Optimize Google Analytics integration for advanced insight on web traffic I am experienced in building new campaigns from the ground up. I can also improve your existing PPC marketing/remarketing campaign, to create enhanced campaign performance with more effective ad spend. If traffic is landing on your site but not completing the goal you've set, I can either tell you why and locate exactly where they are falling off. I can blend Google Analytics (GA) data to your Adwords, and setup Google remarketing campaigns to boost sales from visitors who have left your site. I have developed, and utilize the following specific process for AdWords success: - Identify success metrics and isolate the key performance indicators for your campaign. - For existing, complex campaigns: conduct a thorough baseline campaign analysis. - Carefully determine the best Geo-targeting parameters and methods. - Keyword volume research using the best tools, Wordtracker, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush. - Spider your leading competitors website(s) extracting keywords and ad history. - Structure your PPC ad groups to achieve high Google PPC 'relevancy'. - Write great 'creative ad copy' in my AdWords text ad simulator; review with you. - Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels. - Provide advice on landing page design optimization and A/B testing. - Use smart bidding strategies and creative quality score management. - Develop a strong, campaign-specific negative keyword list. - Once ads are live, enhance CTR's via A/B split testing. - Set up audiences and remarketing, leveraging Google Analytics and Google AdWords data. - Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching. - Configure marketing automation tools for your campaigns. - Make savvy use of analytics, pipeline reports, and enhanced device targeting. New York based and available by phone, text, or Skype.. Get in touch to review your online marketing challenges.
4. Connect with your audience by telling a story. “Video content is a powerful way to tell your story. Not only do consumers develop more emotional connections with video thanks to the sound, motion, and visuals, but they also are more likely to engage with a video to the end (and see and hear your entire message) than they are to read content. When done correctly, video content marketing makes significant impacts on your audience and gives you an ideal platform for testing your promotional campaigns and content efforts.” – Amy Cross, 4 Video Content Marketing Tips: Storytelling, Personalization, and More, NGDATA; Twitter: @ngdata_com
Alternatively, you can partner with an existing merchandising network for creators such as DFTBA (Don’t Forget to Be Awesome). However, you'll be competing with other YouTubers in a marketplace and have less control over adding products, offering discounts, integrating your content, and all the advantages that come with owning your own ecommerce site.
Using YouTube should be an important part of your content marketing campaign. If you’re just starting your business, creating a credible and professional brand is vital to staying relevant. You’ll need to come up with great content ideas, and of course, have an excellent logo designed. Need to learn how to create a logo for your YouTube channel? Logaster has prepared a great logo design guide to get you started.
As more advertising dollars flow to YouTube, it's making the already hugely profitable Google even more prosperous. On Thursday, Google's corporate parent — Alphabet Inc., based in Mountain View, Calif. — said the company overall earned $5.1 billion, or $7.25 a share in the third quarter, up 27% from the same quarter last year. After subtracting advertising commissions, revenue climbed 21% to $18.3 billion. Both figures beat analyst projections.
Français: gagner de l'argent sur YouTube, Italiano: Guadagnare Denaro Con YouTube, Español: ganar dinero en YouTube, Deutsch: Geld verdienen auf Youtube, Português: Ganhar Dinheiro no Youtube, Русский: зарабатывать деньги на YouTube, Nederlands: Geld verdienen op YouTube, Čeština: Jak vydělávat peníze na YouTube, Bahasa Indonesia: Mendapatkan Uang di YouTube, 日本語: YouTubeでお金を稼ぐ, ไทย: สร้างรายได้จาก Youtube, हिन्दी: YouTube से पैसा कमायें, العربية: الربح من خلال يوتيوب, 中文: 在YouTube赚钱, Tiếng Việt: Kiếm tiền trên Youtube, Türkçe: YouTube'da Nasıl Para Kazanılır
“We are still in investment mode,” Wojcicki said at the Fortune Most Powerful Women summit in Laguna Niguel, Calif. on Tuesday. She explained further that the declining TV viewership of people in the 18 to 34-year-old segment represents a massive opportunity for her team, which Google (googl) bought for $1.6 billion in 2006. Areas where they are investing, she added, include virtual reality. “There’s no timetable,” she said, referring to a question on profitability.
The Social Media Marketing podcast, a top-10 marketing podcast on iTunes, is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. To discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing, subscribe to the podcast on iTunes/Apple Podcast | Android | Google Play | Stitcher | TuneIn | RSS.
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
“People will not always just find them – you may need to lead them to the videos. The more people who watch your video through to the end (because you’ve done your homework), the higher your content will rank when people are searching in YouTube, also getting you more views! And, of course, if your viewers like your content, they will probably share to their friends too. More marketing for you!!! And by other people!” – Kathy Colaiacovo, How to Get More Views on Your YouTube Videos, Pepper It Marketing; Twitter: @PepperIt_Mktg
Making a lot of money on YouTube is not as easy as you might think. There are a lot of hurdles to overcome in the process. It's definitely not a way to get rich quick. However, if you have a hobby, are really good at a particular activity and would like to help people, are funny, or even if you just want to have some fun, YouTube is a great option to cash in some extra bucks doing something you love.
The SEC late last year prodded the company to explain why it doesn’t share YouTube data, according to regulatory filings in February. Accounting rules require companies to disclose revenue for operating segments that account for 10% of a company’s total revenue, profit or combined assets. YouTube’s numbers are included in Alphabet’s advertising figure.

I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.
If your end goal is to actually make money from videos, there’s a far better option than simply relying on your measly allocation of ad revenue. Instead, create a YouTube channel and build an audience. The primary goal is to engage this audience and build a brand name. Then, once you've established a reputation, begin driving traffic to your own landing pages where you can up-sell viewers with premium video content.

In January 2010,[34] YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK.[35][36] The service offers over 6,000 films.[37] In March 2010 YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.[38]
How does a video streaming service with one billion active users per month and $4 billion in revenue not turn a profit? Ask YouTube, which couldn't break free from breaking even in 2014, according to a new report. Sources tell the Wall Street Journal that Google's video unit posted $4 billion in revenue last year, up from $3 billion in 2013, and that while the service accounted for 6 percent of Google's overall sales, it contributed nothing to earnings.
One of the biggest complaints I hear about video is that it’s so time consuming.  It takes forever just to make one video. We’ve found a solution.  We call it the, “Massive Video Production Strategy”  This allows you to make the most amount of videos in the least amount of time and work.  By using this strategy, some of our clients were able to shoot, edit, upload and optimize 30 videos in 9 hours.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your  marketing strategy. 
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