I specialize in setting up, managing and optimizing (SEO) YouTube Channels. I currently manage 2 successful YouTube channels which were created from the ground up and have managed many YouTube channels over the past 2 years. I also build Wordpress websites, do full SEO on websites and can provide links to websites I have created as well as links to sites that I have done full SEO on. I am expert in both Video Keyword Research as well as Google Keyword research for websites. I also have experience in email marketing, creating digital graphics, basic video editing and more. Since a person specializing in YouTube channel management and Video SEO seems to be in demand, I've listed my SEO process and other YouTube services I provided below. Optimization/SEO Process for YouTube Videos • Video Keyword Research: Find relevant video keywords that will be used as both tags and in title and description. • Title Create a Title that includes the main keyword or keyword phrase • Description: Keyword phrase will be in the first 2 lines followed by description of contents of video + company info outbound links such as links to website, Facebook, Twitter • Tags: Use Maximum # tags using video keyword research • Cards/End Screen • Custom Thumbnails Video Keyword Tools Used • Keyword.io • Long-Tail Pro • Google Keyword Planner All YouTube Services Provided: • Uploading Videos • Optimizing Video: • Annotations: Link to website, to other playlists, suggested videos • YouTube Cards: Link to your product, website offering • Design Custom Thumbnails • Create Playlists • YouTube Banner Art/Cover • Weekly check of YouTube Analytics: (especially the Audience Retention Report which is the #1 factor that YouTube ranks for) • Basic Video Editing • Channel Work – Adding Branding Watermark (subscribe button), adding default descriptions, channel keywords, associating website
YouTube is the second largest search engine, processing more than 3 billion searches per month. Think about what that means—after direct Google searches, people are turning to YouTube to find solutions to their problems—looking for tutorials and other information in video form to address their pain points. Plus, most key demographics watch it more than cable TV. These facts alone demonstrate the huge possibility your video content will be seen by your target audience. 
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.
Facebook and Twitter could pose new challenges to YouTube, because those social networks are creating their own video services. “If YouTube wants to move towards strong profitability, or to be profitable, they are gong to have to take that advertising and make it part of any actual programming,” Bajarin said. “And one way to have control over all that is to create their own content.”
If you really love making video content, consider doing it as a side hustle – something to beef up your resume, find a creative outlet or boost your professional profile in the area about which you broadcast. When it comes to making it big on YouTube, "It's obviously becoming more challenging as there are more creators out there, and everyone is fighting for an audience," Vaught says. "But the barriers to entry are also lower."
The way advertising works with YouTube is probably one of the most complicated things that comes with trying to make money off of YouTube. The real estimate comes out to about $7.50 per 1,000 impressions. The difficult part is actually defining the word ‘impressions.’ The only time you make money on YouTube is when someone interacts with your ad or when it leaves an ‘impression’ on them.
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After all, relatability is a YouTuber’s greatest asset — along with a willingness to keep plugging away. “If you’re passionate about it, you really increase your chances of success,” says Asano. “It’s a lot of work. To produce just one video, you need camera equipment, a computer to edit it on, and time. And if you’re just starting out, you’re not going to get paid for a while because you need to build your subscribers. Don’t do it because you think you’re going to make an easy buck, because it’s not.”

Knowing who you are and, perhaps more importantly, who your audience is will make you attractive to advertisers, sponsors and partners outside the YouTube sphere, experts say. Make sure to also set yourself up as someone who is "brand safe," says Tyler Vaught, head of Niche, Twitter's service that connects creators worldwide with brands to develop branded content. That could mean not using profanities, avoiding charged political topics and dodging drug references and other controversial topics on your channel.


Still, one of the main ways (or easiest) to earn money on YouTube is through YouTube running ads on your videos. Once you get a certain amount of views, you can connect your account to a Google AdSense account, which will allow you to start earning money on your videos, according to USA Today. In order to qualify, you reportedly now need (as of January 2018) 4,000 watch hours in the past 12 months, plus 1,000 subscribers to join the YouTube Partner Program (which will get you ads and therefore cash from your channel). 
Where eyeballs go, money follows. “People giving up TV and getting video content through mobile devices is a huge trend, and brands are spending huge amounts to reach those audiences,” says Evan Asano, the CEO of MediaKix, an influencer marketing agency. “It’s a similar, if not bigger market for influencers than Instagram.” Another reason brands love YouTube is that its numbers are harder to fake. “You can buy views on YouTube, but it’s much more expensive than buying followers and likes on Instagram,” Asano says. “It’s pretty cost-prohibitive to drastically inflate a channel’s views on a consistent basis.”
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After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
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