YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.

Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.

At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
Not only do subtitles and closed captions help viewers, they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video.           
17. Don’t increase video length in an effort to increase watch time. “When YouTube decided to mothball the view metric, it replaced it with ‘watch time,”’or how long a viewer watches a video. Not only are individual videos ranked by watch time, but so are your channels, according to YouTube: ‘Channels and videos with higher watch times are likely to show up higher in search results and recommendations.’
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
For instance, say you are a fitness trainer who provides workout videos. You notice that a prominent traffic source for your channel is people searching for “5-minute workouts”. Using this insight, you could now create an entire playlist of different five-minute workout routines. These videos will be highly searchable, allowing you to meet the existing needs of your audience and grow your viewership.
22. Follow relevant creators. “This YouTube tip is a bit out-of-the-box strategy. Think creative. Do wonders. Everyone sees all the available options on the platform and everywhere gets different results. One of the reasons for that difference is that people who work harder and think out-of-the-box get better results. Speaking of which, this strategy of ‘following relevant creators’ will help guide you to get engaged with the relevant audience, and ultimately you will meet a share of their audience. This is how people grow their YouTube Channels. YouTube Collaboration is a vital growth trend that YouTubers adopt, but this happens when you have some followers base and others (you’re collaborating) have some audience too. But, once you start relevant content creators on YouTube, they will notice you and maybe, the process of communication begins from there.” – Ali Raza, 10 YouTube Tips for Video Marketing, Ali Raza
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
Make your videos with a specific type of person in mind.  This is basic advertising 101; identifying your target demographic.  Don’t tell me that your demographics are 21 – 55 year old women.  This is the shotgun approach that’s too general and vague.  Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady?  Of course not.  Define your audience and create videos that’s catered to them.
4. Use product placement and video sponsorship: Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shout out. You’ll likely receive payments on a per-sale basis or in commission tiers. Search on sites such as ShareASale, Clickbank and CJ Affiliate by Conversant for possible corporate partners — and be sure you’re willing to vouch for the company and products you’re selling before signing up.
YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.
Michael did a great job for us and provided a very thorough SEO audit of our website. We had already done some SEO optimization, and Michael did not try to sell us extra "snake oil" as I have had others do. We had an almost two-hour call to go over his findings, and he was very willing to discuss particular aspects/questions in depth. His pricing was very reasonable. He was the only person who submitted actionable feedback in his original proposal, and he very much impressed me versus other larger digital agencies that have pitched for our business.
1. Adopt a mobile-first mindset. “The teens that make up Gen Z had smartphones before their millennial counterparts, and every marketer looking to target this demographic should take a mobile-first approach. By creating and publishing short, fun videos with a high propensity of going viral, marketers can leverage YouTube to target smartphones with pre-roll ads that are related to the content they are searching or watching.” – Steven Pulcinella, ProspectsPLUS! as quoted in 12 Tips to Help Your YouTube Marketing Quickly Click with Generation Z, Forbes; Twitter: @Forbes
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient sharing. 
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Brooke was exceptional to work with. She presented the material in an extremely organized and well documented manner. We were looking for a roadmap to help us navigate our way through Youtube, and Brooke gave us that and so much more. Because of her research and thorough understanding of our needs, we walked away with an invaluable resource. KNOWLEDGE! I'd highly recommend her to anybody!
Aaron was extremely knowledgeable and honest. He turned a basic static video with not a lot of movement or interest and made it look 100% better. I was getting frustrated with our videographer's lack of editing skills and put out a contract. I am pleased that Aaron replied. He got the work done in days. I would recommend Aaron to anyone needed editing. He is a great communicator, extremely patient, and talented. He will be my go-to on future projects.
Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.
The main revenue stream is often allowing YouTube to run ads with your content. The more traffic you get, the more you can make, says Ezarik. There are many variables that could determine how much you’ll get (and YouTube recently changed it so you need at least 10,000 lifetime views to start making money). Once you enable your channel for monetization, you’ll connect your YouTube channel to a Google AdSense account to earn money for your monetized videos.

Today, there are tons of examples of successful, high-profile YouTube marketing campaigns. From Moz and Rand Fishkin’s informative Whiteboard Fridays to Chipotle’s acclaimed series of emotionally powerful animated shorts, there are plenty of brands currently demonstrating just how much potential there is to create value and awareness by promoting great video content on YouTube.
You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.

Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient sharing. 
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
Why is YouTube now one of the most cost-effective strategies for marketing your business? More than 80% of customers are using online search to find businesses so it's vital that you show on the first page of the Search Engine Results. However the virtual landscape is becoming more and more competitive, so you may find yourself struggling to get your business to show in the top results.
YouTube has focused on developing online personalities such as video game player PewDiePie, music video specialist Smosh and style guru Michelle Phan. Driving much of the traffic to YouTube, analysts say, are multichannel networks such as Fullscreen, Maker Studios, SonyBMG and Whistle Sports. Google has bought stakes in multichannel networks such as Vevo and Machinima, analysts say, to ensure their content stays on its website.
Next let’s break down the types of advertisements on YouTube. You’re probably familiar with them if you watch any amount of YouTube videos. There’s the bottom text based ad that is displayed at the bottom of your video, and then there is the clip that plays at the beginning of your video. You can select which of these ads your video can have, and it might make a difference depending on your audience or how much revenue your video brings in.
Make your videos with a specific type of person in mind.  This is basic advertising 101; identifying your target demographic.  Don’t tell me that your demographics are 21 – 55 year old women.  This is the shotgun approach that’s too general and vague.  Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady?  Of course not.  Define your audience and create videos that’s catered to them.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
Surf around YouTube and click through the most-viewed video clips to get an idea of the types of videos that garner the most hits. Everything from original music to product reviews, pranks, and even video blogs create interest on YouTube. The goal is to create an audience, so use your webcam or digital video camera to garner interest. Remember that YouTube does not allow pornographic images, nor can you make money from cover songs to which you do not own the rights.
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NGDATA® helps brands in data-rich industries such as financial services, telecom, media/entertainment, utilities & hospitality, to capitalize on emerging opportunities in their customer data and to drive profitable customer experiences by supercharging analytics and campaign efficiency. The company’s Intelligent Customer Data Platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real-time. NGDATA partners with companies around the world, including Belfius Bank, Innogy & Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe & Asia-Pacific.
Watch time reports the total number of minutes your audience has spent viewing your content on your channel as a whole and by video. This helps you see what pieces of content viewers are actually consuming instead of just clicking on and navigating away. Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more. A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site jeremiah.bucher@socialparagon.com

YouTube already offers advertisers the opportunity to withdraw from advertising on some videos – such as LGBTQ content or discussions of mental health – if it doesn’t sit well alongside a brand’s message. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video.
During the summer of 2006, YouTube was one of the fastest growing sites on the World Wide Web,[11] hosting more than 65,000 new video uploads. The site delivered an average of 100 million video views per day in July.[12] It was ranked the fifth-most-popular website on Alexa, far out-pacing even MySpace's rate of growth.[13] The website averaged nearly 20 million visitors per month according to Nielsen/NetRatings,[12] with around 44% female and 56% male visitors. The 12- to 17-year-old age group was dominant.[14] YouTube's pre-eminence in the online market was substantial. According to the website Hitwise.com, YouTube commanded up to 64% of the UK online video market.[15]

49. Use tags correctly. “One of the biggest mistakes that hinders the growth of your YouTube video’s organic promotion is incorrect tag usage. Tagging in YouTube works differently than it does in a blog post. If you’ve never paid attention to YouTube tags, now’s a good time to start. You can even go back and edit all of your old tags.” – Harsh Agrawal, 10 Killer Ways to Promote YouTube Videos for Higher Traffic, ShoutMeLoud; Twitter: @shoutmeloud


Hello! My name is Paul. I excel at combining a knack for creative thinking with hard professional skills. I use this to bring a fresh perspective to the table on a broad set of skills from YouTube channel management and optimization to professional video editing and shooting to social media marketing. EDUCATION: -Finance and Entrepreneurship double major (Indiana University, Kelley School of Business) -Creative Writing minor (Indiana University) EXPERIENCE I have been doing freelance and contract work in the telecommunications field for several years now, including a 6-month contract with the NCAA communications department (March-September 2017) to solve issues they were having with email delivery and salesforce as well as help strategize for their future outreach/recruitment tactics. I have extensive experience with video editing and animation in Adobe After Effects, and Adobe Premiere Pro, ranging from dynamic streaming videos and lyric videos for musical artists to music video editing, professional/corporate video arrangement and editing, script writing and delivery, YouTube video editing, and much more. Some of my specialties include: -Video animation (professional promotional videos, logo animation sequences, etc) -YouTube channel management and optimization (both corporate and recreational) -Video arrangement, color grading, special effects, etc. - Notable clients include: The NCAA, VertiMax, Adobe Experience Cloud I draw from an education balanced between the professional work environment and creative spheres to present a blend of strong professional communication skills, critical thinking, and creative problem-solving. Some of my business-related specialties include -Business plan writing and editing -Small business consultation (corporate strategy, operations, and supply chain) -Marketing strategy and social media marketing -Professional communication -Partnerships and contracts -Non Disclosure Agreements (drafting and editing) -Business plan drafting and editing -Presentation editing I also drum for and manage 2 nationally-touring bands. This has given me excellent experience in assembling and editing EPK's (electronic press kits), as well as writing for and managing social media accounts of all kinds, analyzing and optimizing YouTube channels using YouTube analytics, search engine optimization, and using Facebook ads and analytics to maximize post reach. -EPK's (electronic press kits) -Social media management and optimization -YouTube analytics, optimization, and search result placement -Facebook ads and analytics/optimization
FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.

The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
I have over 10 years of experience editing videos and creating YouTube videos. I have the knowledge of what it takes to produce and edit successful videos for YouTube. I believe that in the upcoming years, online media and marketing is going to be key to a successful business model. I have experience in video editing in various programs, but most of my experience is with Sony Vegas and Adobe Premiere. I run a gaming YouTube channel and have created many tutorials over the years to be generate over 2.5 millions views. Graduated with a Bachelor's Degree in Communication/Journalism and am looking for some part-time work editing videos.

But recent research has painted another picture. Scoring a place in the top 3 percent of most-viewed channels could bring in ad revenues of just $16,800 per year, according to analysis for Bloomberg News by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany. If you quit your job, that's barely enough to break through the poverty line.


Apply to join the YouTube Partner Program when you feel confident in the interest and following your videos have garnered. There is no set following numbers needed to become a partner, but YouTube must see that your videos have interest and are growing a following before you're accepted. Sometimes YouTube will contact you directly about becoming a partner, especially if your videos have gone viral quickly. If not, you can apply on the YouTube partner page by entering personal information, describing a marketing plan, and defining your video genre.

Finally, leverage your YouTube reputation and attract live speaking engagements. If the YouTube channel you produce is focused on a specific niche or audience, do some research about annual conferences or other industry events that have keynote speakers. Then, utilize your YouTube statistics and some of your best clips, to put together a package and pitch to the directors of these events.


YouTube ads provided a big percentage of the Segarses’ income during those early days, and worked well with their content. “Our workouts require strategically placed water breaks, which easily lends itself to monetization/ads that aren’t intrusive to the user experience,” says Segars. “People even joke about how relieved they are to see ads and get a quick minute to catch their breath.” Meanwhile, that revenue allowed them to adopt a no-sponsor policy. “It has cut out a lot of monetization opportunities, but our audience is well aware of our stance and appreciates it,” Segars continues. “We think that trust is an important part of building a brand.” As a result, they’ve roped in a loyal audience that’s now willing to pay for a variety of workout programs and meal plans for sale on the Fitness Blender website.
But even if you discount YouTube's multiples a bit to account for its profit uncertainty, you're still left with a very valuable business. At six times Mizuho's revenue estimate, YouTube would be worth $90 billion. At seven times, it would be worth $105 billion. And those valuation figures would rise a little more if one tacked on a slight premium (say, $5 billion or $10 billion) for the potential of YouTube's subscription businesses.
5. Sell products or services to viewers: If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, comedian Jenna Mourey, more commonly known by her YouTube name Jenna Marbles, sells T-shirts and posters featuring one of her dogs. Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books or art prints. Have a secure payment system in place before you advertise your goods.
“Using YouTube’s autocomplete suggestions, you may also get some good target phrases to consider, as well as harvest new ideas for future videos. Google Trends for YouTube Search can also help you evaluate the popularity dynamics of topical keywords and phrases.” – Aleh Barysevich, YouTube SEO: How to Optimize for the YouTube Ranking Algorithm, SocialMediaToday; Twitter: @socialmedia2day
There are many options for editing tools and software. Depending on your operating system, your computer may come with free editing software such as iMovie or Windows Movie Maker. These programs provide basic editing tools, like the ability to cut clips together, add titles, and add limited effects and color correction. There are also higher end, more expensive options such as Final Cut Pro X or Adobe Premier CC, which offer an array of editing tools. YouTube even has its own online editing platform you can use to compile your clips and edit together your video. 
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