Hi! My name is Elijah and I have been creating content on Youtube for over 5 years! I know the ins and outs of the platform and can edit to make your videos look great, help you plan a YouTube content strategy, or even lend my voice for narration or a vlog! Whatever you are looking for I am active and ready to help! I possess a wide range of abilities relating to the creative content creation that will fulfill the roles that your team or project is looking for. I have proficient knowledge and experience in the entire Adobe Creative Suite (especially in Premiere Pro, and Photoshop), and Final Cut Pro X, along with experience working with the other user interface. I have worked with hundreds of content creators and brands to best refine and optimize their content and strategy, and am excited for the opportunity to share my skills and experience!
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.
However, YouTube channels on the smaller side can still be monetized. Your earning potential isn't determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That's not to say subscriber count doesn't matter—check out our tips to get more subscribers on YouTube.
Infrastructure costs -- The concept of free user services and scaling to eventually make them pay depends on the negligible price of adding additional consumers. But video is demanding of bandwidth and storage. Even if those are cheap in general, once you're handling as much material as the service does, it means big expenses for infrastructure. Although those costs won't scale linearly with the increased number of users, they do grow.
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
5. Consider the customer journey. “If you’re just starting out on YouTube and have yet to build a following, chances are your first viewers will find you through search. So before you hit record or start building your video story, think about how you want your customers or viewers to find you. Who are you trying to attract? What are they searching for on Google or YouTube and how can you help them? Figure out which keywords you want your brand to rank for and craft compelling and entertaining video content around those keywords. The key to is to think about what the ideal path for your customer is. Say your company is a photo printing company. Your brand may be interesting to people who are searching for things such as ‘engagement photos,’ ‘scrapbooks,’ etc. If you want to capture those interested folks, your best bet is to create content for what they’re already searching for.” – Amy Copperman, 4 Essential Tips for YouTube Video Success, Adobe Spark; Twitter: @AdobeSpark
“Fun and informative content will be shared above traditional advertising. Since you’re going to all that trouble to lure people to your page, make sure the content on your page is light and informative. This will increase the chance of them interacting (comments, likes) and sharing your videos.” – Adam Rowles, 8 YouTube Tips for Business Marketing, Business 2 Community; Twitter: @B2Community
47. Try live streaming videos. “Early stages of buyers’ journey, especially for B2B, can utilize live streaming to their advantage to improve SEO. YouTube Live Streaming can actually boost your organics rankings because live streamings videos are more engaging and search engines reward you for it. It’s like you’re producing fresh content similar to news and search engines in particular Google like fresh relevant and useful content.” – Al Sefati, Video Marketing Tips and YouTube SEO Checklist for 2018, Sefati Consulting; Twitter: @SefatiDotNet
Take your videos from dull to dynamic. Whether it's a sweet-potato-pancake recipe for YouTube, an Insta story highlighting your trip to Eastern Europe, or a FB shoutout showing off your latest yoga move, I've got you covered. As a GF globe-trotting yogi I love helping travel & wellness companies achieve their video goals. Because I believe in what you are doing, truly (I say as I munch on my ghee-cooked kale and drool over pictures of El Salvador, my next travel goal). I offer you... 5+ years experience Adobe Premiere Pro 7+ years experience Adobe Photoshop Basic Adobe After Effects editing for graphics, titles and more! ...because you need your videos to look great. You need them to knock the socks off your clients and wow your mother-in-law. You need them to make you famous (and more importantly, make you money). So click the hire button. You know you wanna. (P.S. I can also design you a kick-butt website in WiX)
Because of the time you're allotted with this ad format, it's suggested that you create this type of ad with the goal of views and brand development, rather than just clicks into your website. This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don't want to skip, and one viewers remember the next time they approach your product or service.
37. Add a shareable element in your video. “Now, this is extremely important and useful. If you’re seeking large and diverse traffic on your videos, you must create videos that are shareable. You can try and make your videos entertaining, educational or catchy. Viewers are more likely to share videos with these characteristics with their friends and family.” – Best Ways to Promote YouTube Videos for Higher Traffic, Times Square Chronicles; Twitter: @T2Conline
Using YouTube should be an important part of your content marketing campaign. If you’re just starting your business, creating a credible and professional brand is vital to staying relevant. You’ll need to come up with great content ideas, and of course, have an excellent logo designed. Need to learn how to create a logo for your YouTube channel? Logaster has prepared a great logo design guide to get you started.
Alternatively, you can also become an affiliate for brands and make residual passive income through commissions from every sale you generate through your channel. This works especially well if you review products as part of your YouTube channel. Since there's no risk involved on the brand's end (they only pay when they make sales), there's usually a low bar to getting started.
The first step to becoming a YouTube marketing pro is creating and optimizing your video’s metadata. Simply put, metadata gives viewers information about your video, which includes your video title, description, tags, category, thumbnail, subtitles, and closed captions. Providing the right information in your video’s metadata will help to ensure that it is properly indexed by YouTube and appears when people are searching for videos like yours. Be succinct and straightforward when filling out your metadata -- your content could be removed if you try to promote it with unrelated keywords. Check out the video and tips below to learn more about optimizing your video for search.