14. Collaborate for greater reach and views. “Collaborate in your niche. If you are a fashion brand, then find top channels in allied fields like maybe travel or hospitality and feature them on your channel and see if you can be featured on theirs. This collaboration will give your brand a wider reach and a target audience that matches your audience profile. You can even collaborate with influencers on Youtube or Vloggers and ask them to add videos around your theme/playlist. This works great if you are holding an event or wish to do a series of review/demo of your products.” – Vikrant Chaudhari, 9 Smart Tips to Boost YouTube Marketing for Your Business, SocialChamps; Twitter: @SocialChamp
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing.
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At the same time you’re creating your storyboard, you’ll also want to decide how long your video you should be. On YouTube, videos under two minutes receive the highest levels of engagement. Your video should be just long enough to deliver the key messages that align with the goal you set in step 1. If you do create a longer video, experiment with how you present content -- the pacing, story arc, and visuals -- to keep viewers interested throughout.
The second view is e.g. taken by Christian Fuchs in his book "Internet and Society". He argues that YouTube is an example of a business model that is based on combining the gift with the commodity. The first is free, the second yields profit. The novel aspect of this business strategy is that it combines what seems at first to be different, the gift and the commodity. YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers.[135] YouTube would sell its audience that it gains by free access to its advertising customers.[135]:181
You can also sign up for Patreon, which allows you to launch membership-only video channels through YouTube at a small fee per month for regular rewards. Just imagine how much a YouTube channel could generate if it has the 1,000 subscribers required by the YPP. Charge $1 for a new channel with new content, and you could be looking at a solid monthly revenue stream.
All the estimates by research firms and analysts, says Kirjner, are "based more on belief and anecdotes than on truly representative data. What's more -- beyond anecdotes either shared by Google or collected through discussions with ad buyers, creators and multichannel network operators -- we know very little about what is available on YouTube, what people watch and how much it gets watched."
Not only do subtitles and closed captions help viewers, they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video.           
25. Market your videos. “This is the piece most people forget about! Remember what I always say – You cannot just build it and they will come. You need to market ‘it’ too, no matter what ‘it’ is. Create social media posts to send people to the videos. Tell people about them – this is how you will build those views! It is the NOT MISS tasks in your marketing of these videos.
Facebook (FB) , which trades for about nine times its 2018 revenue consensus, is still seeing 40%-plus revenue growth and has some big growth levers left to press, is arguably a better comp for YouTube, given its business model, network effect and market dominance. But Facebook is quite profitable -- in spite of heavy spending on data centers and content security, Facebook's 2018 net income consensus stands at $22.5 billion -- and based on comments made by YouTube CEO Susan Wojcicki and others -- YouTube's profits might still be minimal thanks to large data center and content investments.
You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.

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Before you start filming video content, you’ll need to set up your YouTube channel. This can get a bit complicated. As you probably know, YouTube is owned by Google. As a result, when you sign up for a Gmail account, you’ll automatically have access to a YouTube account, a Google+ account, and much more. Depending on your business, you may not want to tie your email to your business’s YouTube channel, especially if you need to share access to the account with team members or an agency partner. We suggest that you create a common email account that can be used by multiple people.
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