Still, one of the main ways (or easiest) to earn money on YouTube is through YouTube running ads on your videos. Once you get a certain amount of views, you can connect your account to a Google AdSense account, which will allow you to start earning money on your videos, according to USA Today. In order to qualify, you reportedly now need (as of January 2018) 4,000 watch hours in the past 12 months, plus 1,000 subscribers to join the YouTube Partner Program (which will get you ads and therefore cash from your channel). 
If you want to make lead generation possible with a YouTube contest, you’re in luck. ShortStack recently released a new contest software template just for YouTube contests. This template allows you to capture lead information just like you would on Facebook or Instagram contests utilizing the software. Users can actually get entries by voting, or by sharing with their friends. You also have the options that come with the rest of ShortStack software, like setting age limits. If you’re going the contest route to boost your strategy and engagement, I recommend testing out the ShortStack templates.
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.

They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.
YouTube already offers advertisers the opportunity to withdraw from advertising on some videos – such as LGBTQ content or discussions of mental health – if it doesn’t sit well alongside a brand’s message. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video.
When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
32. Reset your thinking about YouTube channels and YouTube pages. “It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.
9. Know your audience. “Your audience has needs, and no two audiences are alike. This group of people that have started to follow your content, these are individuals that are interested in what you have to say. You need to be able to give them what they came for, while also being able to stay true to your brand. Finding that healthy balance between what your brand needs and what the audience wants is key to maximizing how you market your content. By using YouTube as a social media marketing tool, you’re connecting with the people who support you, while also growing your brand.” – Stevan McGrath, The 7 Key Ways to Be Successful on YouTube, BestTechie; Twitter: @besttechie
As far as I am presently aware, the true fact stands that YouTube is valued by multiple sources at around $100 billion, and they absolutely are taking a massive cut from content creators. Regardless of their exact numbers, the fact remains that they are taking a massive cut that could otherwise go directly to content creators, that absolutely, unequivocally makes the difference for many of those creators between profitability and operating at a loss.

Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.


The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know -- at least for your first few productions.

It's worth noting here that even Twitter (TWTR) , which is seeing minuscule monthly user and ad revenue growth, is valued at more than seven times its 2018 revenue consensus. And Snap (SNAP) , which (though seeing strong revenue growth) is contending with slowing user growth and faces big questions about its long-term profitability, is worth over 11 times its 2018 revenue consensus.
18. Find the right influencers. “It is the age of digital celebrities; or as they are called – Influencers. These are the people who get people to not just think about your brand, but also buy from you! Unlike the traditional celebrities, these digital stars still work their regular jobs and do regular stuff that their followers can relate to. They have a dedicated audience unlike movie stars or celebs who have a large but detached fan base. Also, brand endorsements seem like a natural fit in their content because the sole purpose of their online presence is to share their life with their fans. Measurement of the ROI for such influencer campaigns is also easier when compared to a celebrity endorsement.” – Aravinda Holla, How Brands Can Easily Analyze the YouTube Stats of Any Video Creator, Vidooly; Twitter: @vidoolydotcom
Fancy becoming a YouTuber? You first need to figure out your passion – whether it’s gadgets, celebrity gossip, religion, politics, pets, make-up, and so on. “The most important thing is find out what you want make videos about, and have fun,” says Ezarik. “It’s also ideal if you’re doing something unique, some niche content, you can become the best at.” Create a free YouTube channel. Sign up for AdSense to monetize your videos (see below).
18. Find the right influencers. “It is the age of digital celebrities; or as they are called – Influencers. These are the people who get people to not just think about your brand, but also buy from you! Unlike the traditional celebrities, these digital stars still work their regular jobs and do regular stuff that their followers can relate to. They have a dedicated audience unlike movie stars or celebs who have a large but detached fan base. Also, brand endorsements seem like a natural fit in their content because the sole purpose of their online presence is to share their life with their fans. Measurement of the ROI for such influencer campaigns is also easier when compared to a celebrity endorsement.” – Aravinda Holla, How Brands Can Easily Analyze the YouTube Stats of Any Video Creator, Vidooly; Twitter: @vidoolydotcom
After you upload your channel icon and art, add a channel description, a company email, and links to your company website and other social platforms in the About section. Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile so incorporate relevant keywords in your overview. We’ll talk more about how to optimize your YouTube channel description below.
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