Next up you’ll want to become a YouTube Partner. This isn’t as hard as it used to be. In the past, to become a YouTube partner you had to have some 15,000 hours of your video watched at any point in time. The benefit here is that you can upload more than 15 minutes of video, which may help on some video projects. You also get analytics tools and some more advanced editing tools.

“We are still in investment mode,” Wojcicki said at the Fortune Most Powerful Women summit in Laguna Niguel, Calif. on Tuesday. She explained further that the declining TV viewership of people in the 18 to 34-year-old segment represents a massive opportunity for her team, which Google (googl) bought for $1.6 billion in 2006. Areas where they are investing, she added, include virtual reality. “There’s no timetable,” she said, referring to a question on profitability.
As far as I am presently aware, the true fact stands that YouTube is valued by multiple sources at around $100 billion, and they absolutely are taking a massive cut from content creators. Regardless of their exact numbers, the fact remains that they are taking a massive cut that could otherwise go directly to content creators, that absolutely, unequivocally makes the difference for many of those creators between profitability and operating at a loss.

Nobody likes content interrupted, commercials are at least half of why I stopped watching TV shows on TV. Besides a majority of youtube videos are ~2-5 minutes long, a 30 second ad is too long as a % of total time. Internet ads for video tend to serve the same ad repeatedly which is a big mistake. Our privacy will be sacrificed for targeted ads here too I’m sure.
27. Maximize engagement. “Did you know the more comments a video has, the higher it is likely to rank on YouTube? Brian Dean from BackLinko found comment counts to strongly correlate with rankings, after analyzing 1.3 million YouTube videos to better understand how the platform’s search engine works… The more comments a video has, the higher it ranks. Considering YouTube’s emphasis on user engagement, this isn’t too surprising. For this reason, it’s extremely important to encourage viewers to interact with your videos. Close your videos by encouraging viewers to ‘like’ and ‘comment below.’
37. Add a shareable element in your video. “Now, this is extremely important and useful. If you’re seeking large and diverse traffic on your videos, you must create videos that are shareable. You can try and make your videos entertaining, educational or catchy. Viewers are more likely to share videos with these characteristics with their friends and family.” – Best Ways to Promote YouTube Videos for Higher Traffic, Times Square Chronicles; Twitter: @T2Conline
“People will not always just find them – you may need to lead them to the videos. The more people who watch your video through to the end (because you’ve done your homework), the higher your content will rank when people are searching in YouTube, also getting you more views! And, of course, if your viewers like your content, they will probably share to their friends too. More marketing for you!!! And by other people!” – Kathy Colaiacovo, How to Get More Views on Your YouTube Videos, Pepper It Marketing; Twitter: @PepperIt_Mktg
Now that you’ve produced a video and optimized it for search, let’s talk about how to market your YouTube channel and videos. While ranking high in search results and having a large subscriber base are ideal, those goals can be difficult to achieve when you’re just starting out. That’s why it’s important to always spread the word about your YouTube channel and videos across other platforms. Fortunately, YouTube and other platforms make it easy to share video content. Below are some tips for how to best promote your YouTube content on other channels.
As more advertising dollars flow to YouTube, it's making the already hugely profitable Google even more prosperous. On Thursday, Google's corporate parent — Alphabet Inc., based in Mountain View, Calif. — said the company overall earned $5.1 billion, or $7.25 a share in the third quarter, up 27% from the same quarter last year. After subtracting advertising commissions, revenue climbed 21% to $18.3 billion. Both figures beat analyst projections.
“Another tip to improve the ranking of your video is to embed it directly on your blog, hopefully in an article that follows best practices for SEO and has relation with the theme. Embedding articles in your company’s blog will give them more meat and value.” – Nhorman Dario Rodriguez Rocha, Top 5 YouTube Marketing Tips for Your Business, Duo Executives

I am an LA based video producer. I shoot, edit video, and capture audio. I also do consulting for brand growth and identity. I seek to further hone my skills, broaden my experience and create amazing content. -I shoot -I edit -I design motion graphics -I sweeten and mix audio Most of all I tell stories. If you need an video editor or producer with a knack for narrative and a big picture approach to brand, I am here for you. I am well versed in capturing in the field under every kind of circumstance. I work with a wide variety of software platforms, tools and equipment. Be it video, audio, still photography or all three at once, I have the skills and background required. I have over 5 years experience with Adobe Premiere, Photoshop, Lightroom, and Audition. My past clients include Super Bowl winning quarterback Trent Dilfer, World Series winning pitcher Adam Wainwright, and Hoverboard. I also also collaborate with non-profits, musicians, and small local businesses. I am passionate about new media platforms, particularly YouTube. I have been an active part of the community for over a decade. I have a keen understanding of brand identity and growing social channels. In my spare time I host a podcast, run a YouTube series, and photograph creatives for Instagram. Hit me up for any video editing, audio mixing or production needs.

“When you create your videos, you should keep this in mind. What is going to be the ad that draws people to the video? If you’re going to draw people in with an offer of information, then the video should get to that information right away. For example, if the link to the video said ‘Weekly market report,’ then the video should begin with the weekly market report, or some information pertaining to it.” – Michael Darmanin, The 4 Essential YouTube Tips, RISMedia; Twitter: @RISMediaUpdates

YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers. 

“Explainer videos are the best types in the engagement field: they use a short introduction to present the problem during the first few seconds, then they offer a possible solution to that problem and finally introduce the brand and explain why people should choose this product among the competition to solve their problem.” – Juan Mendez, 12 Video Marketing Tips to Help You Rank Higher on YouTube, TheNextWeb; Twitter: @TheNextWeb
Ezarik and many other YouTube stars are often paid as a brand “ambassador” or “influencer.” After all, if a popular YouTube personality has direct access to millions of fans — who could watch their videos anywhere, anytime, and on a multitude of devices — a sponsorship or endorsement arrangement could be smart for companies big and small. And it could be extremely lucrative for the YouTuber, too. With TV viewership on the decline, millennials are turning to YouTube in big numbers. YouTubers can be creative on how they integrate products or services into their videos. Ezarik has worked with major brands including Mattel, Microsoft, Ford, GE, Intel, Sharpie, Doritos, Taco Bell, eBay, P&G, Banana Republic, Samsung, AOL, and Carl’s Jr.
There are many options for editing tools and software. Depending on your operating system, your computer may come with free editing software such as iMovie or Windows Movie Maker. These programs provide basic editing tools, like the ability to cut clips together, add titles, and add limited effects and color correction. There are also higher end, more expensive options such as Final Cut Pro X or Adobe Premier CC, which offer an array of editing tools. YouTube even has its own online editing platform you can use to compile your clips and edit together your video. 
For example if your YouTube Channel happens to provide valuable video content for a very specific audience.  Say the channel teaches business owner how to organize their finances, track their expenses and save money on taxes.  Any company who is trying to reach business owners would love to place their ads on that channel because you would both share the same demographic.  The people who view that channel are their potential customers.
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition.[17] The agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to avoid copyright-infringement lawsuits. YouTube planned to continue operating independently, with its co-founders and 68 employees working within Google.[18]
Before you start filming video content, you’ll need to set up your YouTube channel. This can get a bit complicated. As you probably know, YouTube is owned by Google. As a result, when you sign up for a Gmail account, you’ll automatically have access to a YouTube account, a Google+ account, and much more. Depending on your business, you may not want to tie your email to your business’s YouTube channel, especially if you need to share access to the account with team members or an agency partner. We suggest that you create a common email account that can be used by multiple people.
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