Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”

36. Add in-stream call-to-actions and inspire viewers to subscribe. “In April 2017, YouTube changed its policy, and now you are required to have 1000 subscribersto stream live videos. That is why this year we’ll see more live videos than ever before. You can stream interviews or Q&A sessions with users; you can show the ongoings of backstage; tell breaking news, events, etc. Tubularinsights insists that whatever occasion you choose for going live, be sure you rehearse before streaming the whole thing. Besides, live video sessions require beforehand promotion. Otherwise, nobody will see your live video and your efforts will be in vain. Don’t forget to add in-stream call-to-actions, both visual and verbal, thus inspiring viewers to subscribe.” – Donna Moores, What’s New in Marketing on YouTube: Tips You Need to Know for 2018, Socialnomics; Twitter: @socialnomics
YouTube's still-rapid viewing growth -- driven by smartphones and to an extent connected TVs -- has a lot to do with its revenue momentum. At last week's NewFronts online video ad event, YouTube disclosed it now had over 1.8 billion monthly logged-in viewers, up from 1.5 billion as of last June. And back in February 2017, YouTube said it was seeing over a billion hours per day of viewing -- that's about three times what Netflix (NFLX) witnessed on a record-breaking day in January, and 10 times what YouTube saw back in 2012.
Once you determine how often you can post, you should also consider when you release your videos. According to Oberlo, most viewers watch YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
Now that we’ve talked about why determining a goal is so important, we can discuss how to effectively measure success. At first glance, YouTube analytics can be pretty overwhelming. On the flip side, it’s frustrating when you post a video and don’t receive as many views or as much engagement as you were expecting. YouTube analytics shows you how viewers found your content, how long they watched it, and how much they engaged with it. Let’s start by going over what exactly you can measure and how to find it.

As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.


The power of YouTube's ad-targeting abilities -- enabled by both its own user data and outside data it can get with Google's help -- have also helped its cause. So have its investments in building quality measurement tools that help companies gauge the impact of a video ad on things like awareness of a product and attitudes towards the brand that's selling it.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
37. Add a shareable element in your video. “Now, this is extremely important and useful. If you’re seeking large and diverse traffic on your videos, you must create videos that are shareable. You can try and make your videos entertaining, educational or catchy. Viewers are more likely to share videos with these characteristics with their friends and family.” – Best Ways to Promote YouTube Videos for Higher Traffic, Times Square Chronicles; Twitter: @T2Conline
Promote your videos. Only videos that record thousands of visitors and channels that update videos frequently make the cut for YouTube's Partner Program. Wait to apply until you've developed a following and have garnered thousands of hits for your channel and videos. Promote your videos on your blog, through forums, and wherever else it's possible to leave a link.
“According to YouTube’s documentation, End Screens can be incorporated anywhere within the last 5 to 20 seconds of a video and can include up to four elements. In addition to promoting a creator’s own videos and encouraging users to subscribe, the feature can also point viewers to other videos, playlists, or channels on YouTube, or can be used to promote non-YouTube content, like websites, merchandise for sale, or crowdfunding campaigns.

Of course, influencers have their own interests to look out for, too. “The process of creating a brand campaign is holistic, and the cost is not standard,” says Natalie Alzate, the woman behind NataliesOutlet, a YouTube channel with almost 6 million followers. “My manager, agent, and attorney work hard to ensure that each campaign is a success, which is measured by whether the fans respond to it as well they do to non-sponsored content.”


Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.
Once you determine how often you can post, you should also consider when you release your videos. According to Oberlo, most viewers watch YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
Your video thumbnail will be the main image viewers see when scrolling through a list of video results, and it can have a large impact of the amount of clicks to and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube reports that “90% of the best performing videos on YouTube have custom thumbnails.” When filming, think of high-quality shots that accurately represent your video. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes. 
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