Wait for approval. If you are rejected from the program, you must wait two months before applying again. If approved, you'll be allowed to choose the type of ads you want run on your videos. As of 2011, YouTube partners receive 68 percent of the profit their videos generate through advertising, so advertising your videos and nurturing your followers helps you turn a profit even faster.
I received a Bachelor's in Business Administration from Worcester State College in 2010. In 2014 I opened an online retail business and currently sell my private label products through Amazon. I designed a website that highlights the features and benefits of the products. The website also has a health and wellness blog for which I regularly create content. Recently, I launched a YouTube channel for which I create and edit my own videos. My strengths include but are not limited to: Optimizing Amazon Titles, Product Descriptions, and Bullet Points Creating Enhanced Brand Content Amazon Back-End Keyword Research Product Research Consulting For Amazon Sellers SEO Social Media Marketing Video Editing I pride myself on my communication skills and my ability to adapt to the ever-changing way business is conducted.

“When you create your videos, you should keep this in mind. What is going to be the ad that draws people to the video? If you’re going to draw people in with an offer of information, then the video should get to that information right away. For example, if the link to the video said ‘Weekly market report,’ then the video should begin with the weekly market report, or some information pertaining to it.” – Michael Darmanin, The 4 Essential YouTube Tips, RISMedia; Twitter: @RISMediaUpdates
Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your  marketing strategy. 
Whether you’re new to YouTube video marketing or looking for ways to improve your efforts, you will benefit from tips for engaging your audience, perfecting your strategy, and using the platform as effectively as possible. We’ve collected 50 YouTube video marketing tips from marketing leaders, video experts, social media aficionados, and other authorities in the field to help you in your quest to create engaging videos and increase your traffic, gain YouTube channel subscribers, and ultimately boost revenue. To help you find the tips you need most, we have categorized them and then alphabetized the tips within each category; thus, our 50 expert YouTube marketing tips are not ranked or rated in any way.
“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek
The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure.
36. Add in-stream call-to-actions and inspire viewers to subscribe. “In April 2017, YouTube changed its policy, and now you are required to have 1000 subscribersto stream live videos. That is why this year we’ll see more live videos than ever before. You can stream interviews or Q&A sessions with users; you can show the ongoings of backstage; tell breaking news, events, etc. Tubularinsights insists that whatever occasion you choose for going live, be sure you rehearse before streaming the whole thing. Besides, live video sessions require beforehand promotion. Otherwise, nobody will see your live video and your efforts will be in vain. Don’t forget to add in-stream call-to-actions, both visual and verbal, thus inspiring viewers to subscribe.” – Donna Moores, What’s New in Marketing on YouTube: Tips You Need to Know for 2018, Socialnomics; Twitter: @socialnomics

Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.


First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
If you really love making video content, consider doing it as a side hustle – something to beef up your resume, find a creative outlet or boost your professional profile in the area about which you broadcast. When it comes to making it big on YouTube, "It's obviously becoming more challenging as there are more creators out there, and everyone is fighting for an audience," Vaught says. "But the barriers to entry are also lower."
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
29. Prioritize the visual appeal of your YouTube channel. “Next, work on the visual appeal of your channel. Describe what the channel is all about and add links to relevant content that you may have shared in websites and other platforms. This makes it easier for visitors who want to check your credentials again or learn what your brand is all about. Do not neglect the margins on the left and right side of your channel. Use them to showcase pictures and other content related to your brand.” – Maryanne Gaitho, How to Make YouTube Your Social Media Marketing Tool, SimpliLearn.com; Twitter: @simplilearn
34. Treat videos like blog posts. “Don’t waste the opportunities to drive traffic to your YouTube channel through other social media platforms. Think of it as you would a blog post. The more nurturing it gets from all of your social activities, the more traffic it will get. So tweet it, blog about it, post it on Facebook, and promote it through your email newsletters.” – Six Tips for Using YouTube for B2B Marketing, Bluetext; Twitter: @bluetext
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site jeremiah.bucher@socialparagon.com

27. Maximize engagement. “Did you know the more comments a video has, the higher it is likely to rank on YouTube? Brian Dean from BackLinko found comment counts to strongly correlate with rankings, after analyzing 1.3 million YouTube videos to better understand how the platform’s search engine works… The more comments a video has, the higher it ranks. Considering YouTube’s emphasis on user engagement, this isn’t too surprising. For this reason, it’s extremely important to encourage viewers to interact with your videos. Close your videos by encouraging viewers to ‘like’ and ‘comment below.’

Michael did a great job for us and provided a very thorough SEO audit of our website. We had already done some SEO optimization, and Michael did not try to sell us extra "snake oil" as I have had others do. We had an almost two-hour call to go over his findings, and he was very willing to discuss particular aspects/questions in depth. His pricing was very reasonable. He was the only person who submitted actionable feedback in his original proposal, and he very much impressed me versus other larger digital agencies that have pitched for our business.


Apart from vanity metrics such as impressions, views, likes, comments and shares, will a well-executed YouTube marketing campaign have a positive impact on your business’s bottom line? How successful you’ll find YouTube marketing ultimately depends on how you define a campaign’s success. Video content, like any other, should be created with a strong idea of the customer’s journey and your internal sales funnel in mind. It will likely take time to build a following—as with any social channel—but there are ways to get a jump start on your YouTube success, like setting up an AdWords Campaign. Ultimately, if you stay dedicated and keep producing quality content, you'll see results.


Eric Sachs, SEO virtuoso and CEO @Sachs Marketing Group gives some great ideas on how to make your content more interactive. It allows you to create a two-way conversation with your viewers. Since YouTube discontinued their annotations tool (which did not work on mobile), it replaced it with end screen and cards because of the mobile-first approach.
Broadcasters snipe at the quality of YouTube's videos, aiming to hold on to TV advertising. Competing in subscription-based services vs. the likes of Netflix and Hulu would take big content investments. Not knowing YouTube's costs, margins or growth history will make it hard to gauge how it's meeting the challenges -- and the potential for a blow to its value to Alphabet, whose overall market capitalization approaches $500 billion. Alphabet stock closed Friday at 747.60, up 1.5%.
Remind your YouTube viewers to subscribe to your channel, during or after the video plays, and in the description or comments section. Tag your videos with relevant keywords, so people can find your work. Push traffic to your YouTube channel from other social platforms. “Boosting your subscribers won’t happen overnight, but keep it up. Consistency is key, and you can reach out to other creators for advice or collaboration,” adds Ezarik (YouTube says collaboration is critical, too). Interact with your viewers by responding to comments.
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Next let’s break down the types of advertisements on YouTube. You’re probably familiar with them if you watch any amount of YouTube videos. There’s the bottom text based ad that is displayed at the bottom of your video, and then there is the clip that plays at the beginning of your video. You can select which of these ads your video can have, and it might make a difference depending on your audience or how much revenue your video brings in.
Some industry commentators have speculated that YouTube's running costs (specifically the network bandwidth required) might be as high as 5 to 6 million dollars per month,[132] thereby fuelling criticisms that the company, like many Internet startups, did not have a viably implemented business model. Advertisements were launched on the site beginning in March 2006. In April, YouTube started using Google AdSense.[133] YouTube subsequently stopped using AdSense but has resumed in local regions.
Want more ways to make money blogging and on sites like YouTube? Check out Make Money Blogging, a step-by-step into nine ways bloggers make thousands a month. I start with the easiest and fastest ways to make extra cash before detailing the strategies that make thousands a month. No fluff or general ideas here, just a step-by-step guide to getting each strategy set up to make money every month.
It's the perfect option for videos managed by charities and nonprofits, but even for-profit businesses and independent creatives can publish videos and YouTube Live streams that encourage contributions from their audience. Streaming platforms such as Twitch.tv, which webcasts video games and general interest content, sees accounts that are two years or older make $80 in "tips" per year on average.
38. Brand your content and videos. “If you are the original creator of the content then you should brand it with your name and logo along with a link to your website. Branding is very important because it gives you the credibility. On top of that, if your videos provide value then tons of visitors will share them with others. In this way, if your video is posted or uploaded elsewhere, you will still get the credit and traffic because of your branding.” – Salman Ahsan, Top Five YouTube Marketing Tips that Work, Mastermind Blogger; Twitter: @MMBlogger
Just ask Justine Ezarik (a.k.a. iJustine), an L.A.-based creator with 3.7 million YouTube subscribers on her channel, and with more than 630 million views on her videos. “Essentially, I’m a content creator who gets to talk about everything that I love – namely, cooking, tech, travel, and video games,” explains Ezarik in a telephone interview with USA TODAY. “YouTube is an extension of myself.”

You're much more likely to build up revenue by getting an audience through regular content publishing, whether you're making vlogs, cat videos or just talking about custard creams.You might remember the tale of 17 year old Fred Pye - he hit the news a few years ago when he revealed he'd earned £24,000 a year by making walk-throughs for Grand Theft Auto.
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

While not directly related to YouTube, you can use your YouTube platform to build up a following and reputation, and eventually direct your viewers to other paid platforms, like Yondo. This platform allows you to create your own kind of video store, where you can sell special videos (either on a subscription basis or pay-per-view). And, the best part? You can set your own price. 

On March 31, 2010, YouTube launched a new design with the aim of simplifying the interface and increasing the time users spend on the site. Google product manager Shiva Rajaraman commented: "We really felt like we needed to step back and remove the clutter."[39] In May 2010, it was reported that YouTube was serving more than two billion videos a day, which was "nearly double the prime-time audience of all three major US television networks combined".[40] In May 2011, YouTube reported on the company blog that the site was receiving more than three billion views per day.[41] In January 2012, YouTube stated that the figure had increased to four billion videos streamed per day.[42]
If you really love making video content, consider doing it as a side hustle – something to beef up your resume, find a creative outlet or boost your professional profile in the area about which you broadcast. When it comes to making it big on YouTube, "It's obviously becoming more challenging as there are more creators out there, and everyone is fighting for an audience," Vaught says. "But the barriers to entry are also lower."
Instead, YouTube success takes time and dedication. Kelli Segars, the co-counder of Fitness Blender, a YouTube channel with over 5 million subscribers, spent two years posting new workout videos every week before she and her husband could quit their day jobs in 2010 to focus on the brand full time. Still, without YouTube, Fitness Blender probably wouldn’t exist. “When we first set out to create free online workout videos, we found that most streaming platforms charged so much to host content that we were never going to be able to break into the industry at all, let alone offer free content to our (then nonexistent) audience,” says Segars.

48. Use a little humor. “Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.” – Top YouTube Marketing Tips, TechAdvisory.org/Pronto Marketing; Twitter: @prontomarketing
48. Use a little humor. “Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.” – Top YouTube Marketing Tips, TechAdvisory.org/Pronto Marketing; Twitter: @prontomarketing
“Your channel trailer video is prime real estate – and one of the most important ways to hook non-subscribers. It’s important to remember your channel trailer will ONLY be seen by people who are NEW to your channel. In other words, you should speak directly to new visitors.” – Noah Kagan, How to Get 100,000 YouTube Subscribers by 2018, OkDork; Twitter: @noahkagan
Having outside income streams is especially important. After all, a change to how YouTube partners with and compensates creators could drastically shake up a YouTuber's ability to earn money with little warning. This happened in January, when the YouTube Partner Program boosted the eligibility requirements for monetization from 10,000 lifetime views to 4,000 hours of watch time within the previous year and 1,000 subscribers, leaving some content creators scrambling to reclaim their ability to earn money.
While not directly related to YouTube, you can use your YouTube platform to build up a following and reputation, and eventually direct your viewers to other paid platforms, like Yondo. This platform allows you to create your own kind of video store, where you can sell special videos (either on a subscription basis or pay-per-view). And, the best part? You can set your own price. 
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[3] Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign.[4] YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.[5]
It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.
You will first have to build up your YouTube platform to gain more followers. While it is by no means a science to instantly get thousands of subscribers or views, by posting frequently, promoting your videos, and paying attention to engagement and demographics, you can see what performs well and curate your content to what your viewers seem to like. 
Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.
“Your channel trailer video is prime real estate – and one of the most important ways to hook non-subscribers. It’s important to remember your channel trailer will ONLY be seen by people who are NEW to your channel. In other words, you should speak directly to new visitors.” – Noah Kagan, How to Get 100,000 YouTube Subscribers by 2018, OkDork; Twitter: @noahkagan
Understand this, Certain KeyWords Pay More than Others.  Advertisers will pay more for the keyword, “home mortgage” (CPC $17.63) than “cheap phone cases” (CPC $1.38) because the end return is a lot higher.  If someone ends up closing on a home loan that could make them upwards of $5,000+, whereas the end return on a cheap phone case would only be $15.  Would you rather get paid from a phone case video that gets a million views with a CTR of 0.01% or a home mortgage video that only gets 10,000 views with a CTR of 0.08% ?  Consider the scenarios below with the given keywords and their cost per clicks.
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
“When you create your videos, you should keep this in mind. What is going to be the ad that draws people to the video? If you’re going to draw people in with an offer of information, then the video should get to that information right away. For example, if the link to the video said ‘Weekly market report,’ then the video should begin with the weekly market report, or some information pertaining to it.” – Michael Darmanin, The 4 Essential YouTube Tips, RISMedia; Twitter: @RISMediaUpdates
How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series. JetBlue has a series of “Flight Etiquette” videos that emphasize how not to travel:
Before you start filming, you need to decide what type of video would help you achieve your goal. In a recent article from the Huffington Post, companies seeing the highest rates of success on YouTube ranked different types of videos by their level of importance and effectiveness. Before you start thinking of ideas, filming, and editing your video, consider this list of video types.
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