“Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.” – Eric Sui, 4 Tips to Improve Your YouTube Marketing, Social Media Examiner; Twitter: @SMExaminer

In early May, Amazon announced a new service initially designed for "professional video producers." Launch partners include media firm Conde Nast, the "How Stuff Works" website and Samuel Goldwyn Films. Amazon Video Direct could compete for the young creative talent attracted to YouTube. As does YouTube, Amazon offers revenue-sharing and royalties for content that attracts a certain level of traffic. 
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve embedded a video in to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
Having outside income streams is especially important. After all, a change to how YouTube partners with and compensates creators could drastically shake up a YouTuber's ability to earn money with little warning. This happened in January, when the YouTube Partner Program boosted the eligibility requirements for monetization from 10,000 lifetime views to 4,000 hours of watch time within the previous year and 1,000 subscribers, leaving some content creators scrambling to reclaim their ability to earn money.

It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.
It's the perfect option for videos managed by charities and nonprofits, but even for-profit businesses and independent creatives can publish videos and YouTube Live streams that encourage contributions from their audience. Streaming platforms such as Twitch.tv, which webcasts video games and general interest content, sees accounts that are two years or older make $80 in "tips" per year on average.
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
Step 4 Write smart descriptions. Youtube displays the first 125 characters in the search results. So be aware of your first sentence. Make it count. You want to compel someone to click on your result. But don’t stop there. The full description has room for 5,000 characters. That is prime real estate. Use it wisely and add in a few latent semantic keywords and tags in your description.
Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
YouTube ads provided a big percentage of the Segarses’ income during those early days, and worked well with their content. “Our workouts require strategically placed water breaks, which easily lends itself to monetization/ads that aren’t intrusive to the user experience,” says Segars. “People even joke about how relieved they are to see ads and get a quick minute to catch their breath.” Meanwhile, that revenue allowed them to adopt a no-sponsor policy. “It has cut out a lot of monetization opportunities, but our audience is well aware of our stance and appreciates it,” Segars continues. “We think that trust is an important part of building a brand.” As a result, they’ve roped in a loyal audience that’s now willing to pay for a variety of workout programs and meal plans for sale on the Fitness Blender website.

“Even if advertisers are paying a decent amount to promote their products through video ads, only a portion of their expenditures ever make it into content creators’ pockets,” says entrepreneur Michael Johnston. “For example, if advertisers are paying an average of $20 per 1,000 ad impressions, the videos where those ads are being shown may only generate $2 or $3 per 1,000 views.”
In 2006, Time Magazine featured a YouTube screen with a large mirror as its annual 'Person of the Year'. It cited user-created media such as that posted on YouTube and featured the site's originators along with several content creators. The Wall Street Journal and The New York Times also reviewed posted content on YouTube in 2006, with particular regard to its effects on corporate communications and recruitment. PC World Magazine named YouTube the ninth of its Top 10 Best Products of 2006.[20] In 2007, both Sports Illustrated and Dime Magazine featured positive reviews of a basketball highlight video titled, The Ultimate Pistol Pete Maravich MIX.[21]
It's worth noting here that even Twitter (TWTR) , which is seeing minuscule monthly user and ad revenue growth, is valued at more than seven times its 2018 revenue consensus. And Snap (SNAP) , which (though seeing strong revenue growth) is contending with slowing user growth and faces big questions about its long-term profitability, is worth over 11 times its 2018 revenue consensus.
“Another tip to improve the ranking of your video is to embed it directly on your blog, hopefully in an article that follows best practices for SEO and has relation with the theme. Embedding articles in your company’s blog will give them more meat and value.” – Nhorman Dario Rodriguez Rocha, Top 5 YouTube Marketing Tips for Your Business, Duo Executives

YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[3] Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign.[4] YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.[5]
At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
The tech conceit of starting with nothing and growing a business into being profitable sounds appealing. Who wouldn't like to minimize initial investment? But the successes have typically required hundreds of millions, if not a billion or more, of investment to ultimately succeed. And there are many ways in which the grand concept can fall short the way theory sometimes does when faced with the reality of application.

At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
How does a video streaming service with one billion active users per month and $4 billion in revenue not turn a profit? Ask YouTube, which couldn't break free from breaking even in 2014, according to a new report. Sources tell the Wall Street Journal that Google's video unit posted $4 billion in revenue last year, up from $3 billion in 2013, and that while the service accounted for 6 percent of Google's overall sales, it contributed nothing to earnings.
3. Check out YouTube Red: AdSense isn’t the only way partners can make money on YouTube. You can also make videos available on YouTube Red, which is the site’s ad-free subscription service. And if you have more than 1,000 active subscribers, you can put videos behind a paywall and enable Super Chat, which lets viewers pay to have their messages highlighted during a live stream. To use that feature, partners have to be older than 18.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
Podcast Editor. Livestream Engineer. Producer for 5 Podcasts that have gotten to top 100 on iTunes charts in 4 different categories (Comedy, Business, Alternative Health, News & Politics). Extremely experienced Livestream Producer for NYC / Tri-State area. HD broadcasts from anywhere! I bring proper audio solutions as well! Can complete a large array of remote video editing tasks. I charge $0 for file transfer time (Really adds up! Great for 4k projects). Creator of the Webcam Video Podcast Studio as seen on Riotcast As of June 2018, I am also now part of the Business Enterprise Upwork Talent Network. Have worked on site with Sirius XM Satellite Radio, Comedy Cellar NYC, Vaynermedia, and many independent creators! Can help with any recordings in Tri-State area. Want to do a real web show? Make a skype / zoom call into my studio, & I'll take care of the rest! I'll cue up music, graphics, overlays, videos, and be your live show producer (I'll be your Rip Torn) Book your weekly slot NOW! Podcast + YouTube producer for over 5 years. I am best known for my work on comedy podcasts like the Chip Chipperson Podacast (actual spelling), Robert Kelly's You Know What Dude (YKWD), The Comedy Cellar Podcast, and many shows aired on Sirius XM Raw Dog 99 and on the Riotcast Network. Also recently produced a six-part podcast miniseries about e-commerce sponsored by Shopify and Vaynermedia (check my portfolio for the results). I am also an expert in the field of live streams. (I consult for many performers, as well as build studios for them). A knowledge and ability to take a concept and turn it into a variety of finished products, including Podcasts, Livestreams, and Social Video. I can help you with -Setting Up Your RSS Feed I will set up all your desired destinations for a flat fee of $200 (plus upwork markup). Google Play, Spotify, iTunes, Stitcher, Soundcloud, etc. It's a multi-day process and requires skills in multiple disciplines like image editing and RSS code interpretation. -World Class Podcast Editing Services: You send us your RAW audio files. We take care of the rest. My production house establishes a sound and editing template that works for you and your target audience. We optimize dialogue audio, incorporate great sounding music, and splice in your desired intro / outro / advertisements in accordance with modern podcast standards. We send back the finalized product and allow a chance for revision for minor edits that have to be made. Our editors can even upload to a desired distributor and send the episode info for you! We are a small company and can afford to charge the lowest rates. -Running Your YouTube Channel -Creating your Youtube Intro Video Slate -Bringing years of experience in video streaming production services. We help clients make their vision a possibility. Our workflow is lean to keep budgets low. And our content is competitive in the video marketplace. Assistance with Video Editing, Audio Editing, writing SEO Titles and Tags, writing Descriptions, making Subtitles, writing scripts and even pitching ideas. Deepu, R2Deepu, Amardeep Gill, Gill, @R2Deepu

21. Focus on stories instead of sales. “Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.

Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
TaylorEdwinWilliams.com I have been involved with YouTube since its inception and I have had the wonderful opportunity to watch from an insiders perspective as the platform became a giant in new media communications. YouTube is the best way to authentically reach a fan base that is actively looking for content. The most important part of what separates me from my peers is the priority I place on understanding the current landscape of the market. Every Content Creator has something that impassioned them. Here’s a brief overview of what I specialize in. -Lifestyle Vlogs -Character Animation -Whiteboard Animation -Travel Vlogs -Lectures -Interviews -Reaction Videos -Storytime Videos -Listicles -Independent News Reports -Personal Branding Videos -Product Promotion -eLearning Video My Goal as a Video Editor is make sure each person’s unique message is heard loud and clear in a way that an audience can enjoy.
“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek

Of course, influencers have their own interests to look out for, too. “The process of creating a brand campaign is holistic, and the cost is not standard,” says Natalie Alzate, the woman behind NataliesOutlet, a YouTube channel with almost 6 million followers. “My manager, agent, and attorney work hard to ensure that each campaign is a success, which is measured by whether the fans respond to it as well they do to non-sponsored content.”
“Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.” – Eric Sui, 4 Tips to Improve Your YouTube Marketing, Social Media Examiner; Twitter: @SMExaminer
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7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition.[17] The agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to avoid copyright-infringement lawsuits. YouTube planned to continue operating independently, with its co-founders and 68 employees working within Google.[18]
Instead, YouTube success takes time and dedication. Kelli Segars, the co-counder of Fitness Blender, a YouTube channel with over 5 million subscribers, spent two years posting new workout videos every week before she and her husband could quit their day jobs in 2010 to focus on the brand full time. Still, without YouTube, Fitness Blender probably wouldn’t exist. “When we first set out to create free online workout videos, we found that most streaming platforms charged so much to host content that we were never going to be able to break into the industry at all, let alone offer free content to our (then nonexistent) audience,” says Segars.
With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight -- you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
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