A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video. 
There was some backlash over these new benchmarks, but frankly, the vast majority of people who lost their monetization privileges weren’t earning much anyway. Most channels make somewhere between $1.50 and $3 per thousand views, depending on their content and audience, and Google won’t even cut a paycheck for under $100 (or roughly 50,000 views — a pretty tall order for the average 14-year-old posting eyeliner tutorials). In other words, if you were looking for an easy side gig, YouTube was never the efficient choice.
Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.

“Fun and informative content will be shared above traditional advertising. Since you’re going to all that trouble to lure people to your page, make sure the content on your page is light and informative. This will increase the chance of them interacting (comments, likes) and sharing your videos.” – Adam Rowles, 8 YouTube Tips for Business Marketing, Business 2 Community; Twitter: @B2Community

21. Focus on stories instead of sales. “Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.
It's the perfect option for videos managed by charities and nonprofits, but even for-profit businesses and independent creatives can publish videos and YouTube Live streams that encourage contributions from their audience. Streaming platforms such as Twitch.tv, which webcasts video games and general interest content, sees accounts that are two years or older make $80 in "tips" per year on average.

Before you start filming, you need to decide what type of video would help you achieve your goal. In a recent article from the Huffington Post, companies seeing the highest rates of success on YouTube ranked different types of videos by their level of importance and effectiveness. Before you start thinking of ideas, filming, and editing your video, consider this list of video types.
Instead, YouTube success takes time and dedication. Kelli Segars, the co-counder of Fitness Blender, a YouTube channel with over 5 million subscribers, spent two years posting new workout videos every week before she and her husband could quit their day jobs in 2010 to focus on the brand full time. Still, without YouTube, Fitness Blender probably wouldn’t exist. “When we first set out to create free online workout videos, we found that most streaming platforms charged so much to host content that we were never going to be able to break into the industry at all, let alone offer free content to our (then nonexistent) audience,” says Segars.
Advertisers only pay when someone clicks an ad or watches for 30 seconds.  This is why you can’t tie your channel views to dollars.  If your video gets ten million views but nobody watches or click the ads, you don’t make any money.  This is how I’m able to make $1 per 25 views.  Advertisers pay big money to get their ad in front of specific and targeted audience.

When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.
21. Focus on stories instead of sales. “Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling -- it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
×