In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for US viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney.[26][27]
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.
The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
This goes against what has drawn many audiences to the platform in the first place. YouTube has a history of LGBT acceptance – being the home of the “it gets better” videos, in which celebrities and public figures tell their coming out stories. Many people have also spoken about how YouTube’s videos on transitioning or mental health helped them greatly. So given this, it is hoped that going forward, YouTube also remembers to pay attention to their communities and audiences as well as the big brands and content creators.
But recent research has painted another picture. Scoring a place in the top 3 percent of most-viewed channels could bring in ad revenues of just $16,800 per year, according to analysis for Bloomberg News by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany. If you quit your job, that's barely enough to break through the poverty line.
The power of YouTube's ad-targeting abilities -- enabled by both its own user data and outside data it can get with Google's help -- have also helped its cause. So have its investments in building quality measurement tools that help companies gauge the impact of a video ad on things like awareness of a product and attitudes towards the brand that's selling it.
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Now that you’ve produced a video and optimized it for search, let’s talk about how to market your YouTube channel and videos. While ranking high in search results and having a large subscriber base are ideal, those goals can be difficult to achieve when you’re just starting out. That’s why it’s important to always spread the word about your YouTube channel and videos across other platforms. Fortunately, YouTube and other platforms make it easy to share video content. Below are some tips for how to best promote your YouTube content on other channels.
When a video goes viral, YouTube is typically the driving force. As of 2011, YouTube is the third-ranked website globally, with hundreds of millions of users. While you might be using YouTube only to look up video of cute cats and funny pranks, other users actually generate a profit stream ranging from pocket money to money in the bank using their personal YouTube channels and the videos they create. If you want in on the YouTube gravy train, the first thing you should know is that it's not as easy as it may look.

YouTube began as an angel-funded enterprise working from a makeshift office in a garage. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million,[9] and Roelof Botha (a partner of the firm and former CFO of PayPal) joined the YouTube board of directors. In April 2006, Sequoia and Artis Capital Management invested an additional $8 million in the company, which had experienced significant growth in its first few months.[10]

Typically only offered to large YouTube channels with a wide audience (although not exclusively), another big way to earn cash through YouTube is to get sponsored deals with companies that will pay you to promote or mention their products in your videos. You can earn money this way either as a lump sum of cash the company will pay you for the deal, clicks on the company's link, or on a per-view basis. 
During the summer of 2006, YouTube was one of the fastest growing sites on the World Wide Web,[11] hosting more than 65,000 new video uploads. The site delivered an average of 100 million video views per day in July.[12] It was ranked the fifth-most-popular website on Alexa, far out-pacing even MySpace's rate of growth.[13] The website averaged nearly 20 million visitors per month according to Nielsen/NetRatings,[12] with around 44% female and 56% male visitors. The 12- to 17-year-old age group was dominant.[14] YouTube's pre-eminence in the online market was substantial. According to the website Hitwise.com, YouTube commanded up to 64% of the UK online video market.[15]
Now that we’ve talked about why determining a goal is so important, we can discuss how to effectively measure success. At first glance, YouTube analytics can be pretty overwhelming. On the flip side, it’s frustrating when you post a video and don’t receive as many views or as much engagement as you were expecting. YouTube analytics shows you how viewers found your content, how long they watched it, and how much they engaged with it. Let’s start by going over what exactly you can measure and how to find it.
“Your channel trailer video is prime real estate – and one of the most important ways to hook non-subscribers. It’s important to remember your channel trailer will ONLY be seen by people who are NEW to your channel. In other words, you should speak directly to new visitors.” – Noah Kagan, How to Get 100,000 YouTube Subscribers by 2018, OkDork; Twitter: @noahkagan
Instead, YouTube success takes time and dedication. Kelli Segars, the co-counder of Fitness Blender, a YouTube channel with over 5 million subscribers, spent two years posting new workout videos every week before she and her husband could quit their day jobs in 2010 to focus on the brand full time. Still, without YouTube, Fitness Blender probably wouldn’t exist. “When we first set out to create free online workout videos, we found that most streaming platforms charged so much to host content that we were never going to be able to break into the industry at all, let alone offer free content to our (then nonexistent) audience,” says Segars.
45. Optimize your videos and playlists for watch time. “Industry expert Mark Robertson confirmed that since October 2012, YouTube’s algorithm has prioritized videos that lead to longer overall watch time or viewing sessions, rather than videos that get more views. So, if viewers watch your videos – and suggested videos – beyond the first view, then your videos are more likely to be ranked highly in YouTube’s search results and related videos.
5. Sell products or services to viewers: If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, comedian Jenna Mourey, more commonly known by her YouTube name Jenna Marbles, sells T-shirts and posters featuring one of her dogs. Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books or art prints. Have a secure payment system in place before you advertise your goods.
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[3] Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign.[4] YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.[5]
Nobody likes content interrupted, commercials are at least half of why I stopped watching TV shows on TV. Besides a majority of youtube videos are ~2-5 minutes long, a 30 second ad is too long as a % of total time. Internet ads for video tend to serve the same ad repeatedly which is a big mistake. Our privacy will be sacrificed for targeted ads here too I’m sure.
The power of YouTube's ad-targeting abilities -- enabled by both its own user data and outside data it can get with Google's help -- have also helped its cause. So have its investments in building quality measurement tools that help companies gauge the impact of a video ad on things like awareness of a product and attitudes towards the brand that's selling it.

30. Promote your videos on social media. “With social media becoming even more readily accessible and popular all the time it is becoming more significant for business to have their own online profiles.  If you don’t already have your own profiles, setting up your profiles now will greatly benefit you. You can find out how to set up your Facebook and Twitter Pages here and here through our easy step-by-step guides. The main social media channels that could benefit your video success are Facebook, Twitter, Google+, Instagram and Pinterest.” – Laura Morris-Richardson, 5 Video Marketing Tips: How to Promote Your YouTube Videos, JDR Group; Twitter: @JDRGroupDerby
Optimize the watching experience — Improve your search presence and connect with your audience by using optimization tactics for your videos. This includes uploading Featured Content for current subscribers or a Channel Trailer for visitors. You could also curate your videos into appropriate playlists. This will organize your content and encourage viewers to continue watching.

Want more ways to make money blogging and on sites like YouTube? Check out Make Money Blogging, a step-by-step into nine ways bloggers make thousands a month. I start with the easiest and fastest ways to make extra cash before detailing the strategies that make thousands a month. No fluff or general ideas here, just a step-by-step guide to getting each strategy set up to make money every month.

3. Check out YouTube Red: AdSense isn’t the only way partners can make money on YouTube. You can also make videos available on YouTube Red, which is the site’s ad-free subscription service. And if you have more than 1,000 active subscribers, you can put videos behind a paywall and enable Super Chat, which lets viewers pay to have their messages highlighted during a live stream. To use that feature, partners have to be older than 18.


I'm a digital marketing expert with over 12 years of wide-ranging experience in PPC advertising, SEM, community management, inbound marketing, digital strategy, project management, and PR. My main focus is on PPC advertising. Through the thoughtful use of quality targeted content, industry-specific social research and individually tailored multi-channel campaigns + analytics, I help small-to-medium sized businesses in all industries better engage with customers and increase brand awareness while also driving revenues.  Every business has unique needs and value propositions. These variants require custom strategy solutions. I'm here to help create, implement, maintain, and iterate upon campaigns tailored specifically to your business, cause, or venture. Please reach out to learn more. :: Service Offerings :: -Google Ads (formerly Adwords) -Facebook + Instagram Ads -Twitter Ads -LinkedIn Ads -Reddit Ads :: Certifications :: Certified Google Partner Google AdWords Certified Google Analytics Certified HubSpot Inbound Certified

It's a little awkward, so we'll get straight to the point: This Monday we humbly ask you to defend Wikipedia's independence. We depend on donations averaging about $16.36. But 98% of our readers in the U.S. are not responding to our messages, and time is running out to help in 2018. If everyone reading this gave $2.75, we could keep Wikipedia thriving for years to come. The price of your Monday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia were commercial, it would be a great loss. Wikipedia unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable information. Please take a minute to help us keep Wikipedia growing. Thank you.
5. Sell products or services to viewers: If you have merchandise or offer a service that’s relevant to your audience, let them know about it and provide links in your videos. For example, comedian Jenna Mourey, more commonly known by her YouTube name Jenna Marbles, sells T-shirts and posters featuring one of her dogs. Selling a physical product might require you to buy materials or find a manufacturer, but you can also sell downloadables such as e-books or art prints. Have a secure payment system in place before you advertise your goods.
When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy. Simply sharing the video on your timeline or feed may not be the most effective option. Think of why you made the video. Maybe you created a tutorial because users were asking a lot of questions about how to use your product. In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing.
50. Use tools available through YouTube. “Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant.” – Jason R. Rich, 12 Strategies for Promoting Your YouTube Videos, Entrepreneur; Twitter: @Entrepreneur
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
“People will not always just find them – you may need to lead them to the videos. The more people who watch your video through to the end (because you’ve done your homework), the higher your content will rank when people are searching in YouTube, also getting you more views! And, of course, if your viewers like your content, they will probably share to their friends too. More marketing for you!!! And by other people!” – Kathy Colaiacovo, How to Get More Views on Your YouTube Videos, Pepper It Marketing; Twitter: @PepperIt_Mktg

Now that we’ve talked about why determining a goal is so important, we can discuss how to effectively measure success. At first glance, YouTube analytics can be pretty overwhelming. On the flip side, it’s frustrating when you post a video and don’t receive as many views or as much engagement as you were expecting. YouTube analytics shows you how viewers found your content, how long they watched it, and how much they engaged with it. Let’s start by going over what exactly you can measure and how to find it.


When a video goes viral, YouTube is typically the driving force. As of 2011, YouTube is the third-ranked website globally, with hundreds of millions of users. While you might be using YouTube only to look up video of cute cats and funny pranks, other users actually generate a profit stream ranging from pocket money to money in the bank using their personal YouTube channels and the videos they create. If you want in on the YouTube gravy train, the first thing you should know is that it's not as easy as it may look.

For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
Podcast Editor. Livestream Engineer. Producer for 5 Podcasts that have gotten to top 100 on iTunes charts in 4 different categories (Comedy, Business, Alternative Health, News & Politics). Extremely experienced Livestream Producer for NYC / Tri-State area. HD broadcasts from anywhere! I bring proper audio solutions as well! Can complete a large array of remote video editing tasks. I charge $0 for file transfer time (Really adds up! Great for 4k projects). Creator of the Webcam Video Podcast Studio as seen on Riotcast As of June 2018, I am also now part of the Business Enterprise Upwork Talent Network. Have worked on site with Sirius XM Satellite Radio, Comedy Cellar NYC, Vaynermedia, and many independent creators! Can help with any recordings in Tri-State area. Want to do a real web show? Make a skype / zoom call into my studio, & I'll take care of the rest! I'll cue up music, graphics, overlays, videos, and be your live show producer (I'll be your Rip Torn) Book your weekly slot NOW! Podcast + YouTube producer for over 5 years. I am best known for my work on comedy podcasts like the Chip Chipperson Podacast (actual spelling), Robert Kelly's You Know What Dude (YKWD), The Comedy Cellar Podcast, and many shows aired on Sirius XM Raw Dog 99 and on the Riotcast Network. Also recently produced a six-part podcast miniseries about e-commerce sponsored by Shopify and Vaynermedia (check my portfolio for the results). I am also an expert in the field of live streams. (I consult for many performers, as well as build studios for them). A knowledge and ability to take a concept and turn it into a variety of finished products, including Podcasts, Livestreams, and Social Video. I can help you with -Setting Up Your RSS Feed I will set up all your desired destinations for a flat fee of $200 (plus upwork markup). Google Play, Spotify, iTunes, Stitcher, Soundcloud, etc. It's a multi-day process and requires skills in multiple disciplines like image editing and RSS code interpretation. -World Class Podcast Editing Services: You send us your RAW audio files. We take care of the rest. My production house establishes a sound and editing template that works for you and your target audience. We optimize dialogue audio, incorporate great sounding music, and splice in your desired intro / outro / advertisements in accordance with modern podcast standards. We send back the finalized product and allow a chance for revision for minor edits that have to be made. Our editors can even upload to a desired distributor and send the episode info for you! We are a small company and can afford to charge the lowest rates. -Running Your YouTube Channel -Creating your Youtube Intro Video Slate -Bringing years of experience in video streaming production services. We help clients make their vision a possibility. Our workflow is lean to keep budgets low. And our content is competitive in the video marketplace. Assistance with Video Editing, Audio Editing, writing SEO Titles and Tags, writing Descriptions, making Subtitles, writing scripts and even pitching ideas. Deepu, R2Deepu, Amardeep Gill, Gill, @R2Deepu
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
How many views does it take to make money on YouTube?  This is a common question asked and it really depends on who you ask.  You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views.  Some say it’s $5 per thousand views.  Well, we’re asking the wrong question.  We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?”
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In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing.
Tapscott and Williams argue that it is important for new media companies to find ways to make a profit with the help of peer-produced content. The new Internet economy, (that they term Wikinomics) would be based on the principles of "openness, peering, sharing, and acting globally". Companies could make use of these principles in order to gain profit with the help of Web 2.0 applications: "Companies can design and assemble products with their customers, and in some cases customers can do the majority of the value creation".[134]:289sq Tapscott and Williams argue that the outcome will be an economic democracy.
In 2017, YouTube is predicted to evolve even further, making more changes that will benefit companies who incorporate it into their social media and video marketing strategies. From added profile and socialization features for better audience connection to exploring long-form, television style content, YouTube is expected to make some major upgrades this year.
“But don’t be fooled into thinking that improving your watch time is as simple as creating longer videos. A 30-second video that people watch from beginning to end will rank better than a 10-minute video that only gets watched for a couple of minutes. In the end, the best way to boost watch time is to produce videos you audience wants to watch.” – Ric Mazereeuw, How Does the youTube Algorithm Work? A Guide to Getting More Views, Hootsuite; Twitter: @hootsuite
When a video goes viral, YouTube is typically the driving force. As of 2011, YouTube is the third-ranked website globally, with hundreds of millions of users. While you might be using YouTube only to look up video of cute cats and funny pranks, other users actually generate a profit stream ranging from pocket money to money in the bank using their personal YouTube channels and the videos they create. If you want in on the YouTube gravy train, the first thing you should know is that it's not as easy as it may look.

Your video thumbnail will be the main image viewers see when scrolling through a list of video results, and it can have a large impact of the amount of clicks to and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube reports that “90% of the best performing videos on YouTube have custom thumbnails.” When filming, think of high-quality shots that accurately represent your video. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes. 

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