As an advertiser on YouTube, you're populating your YouTube channel with video advertisements made by you. The difference between YouTube ads and, say, TV commercials, is that you get to show YouTube ads to more specific and often more engaged audience segments. You'll pay YouTube to host your ads on other, highly watched YouTube channels that appeal to the same viewership you're targeting.
In order for a YouTuber to get paid for an ad, the viewer of their video must have Ad-Block turned off (meaning they will see all the ads on videos) and must watch at least 30 seconds of videos they could otherwise skip. Or, this will work if the viewer sees smaller ads like banner ads, according to YouTuber Mah-Dry-Bread. The money generated from the viewer watching these ads is split between YouTube and your channel.
As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.
Infrastructure costs -- The concept of free user services and scaling to eventually make them pay depends on the negligible price of adding additional consumers. But video is demanding of bandwidth and storage. Even if those are cheap in general, once you're handling as much material as the service does, it means big expenses for infrastructure. Although those costs won't scale linearly with the increased number of users, they do grow.
3. Check out YouTube Red: AdSense isn’t the only way partners can make money on YouTube. You can also make videos available on YouTube Red, which is the site’s ad-free subscription service. And if you have more than 1,000 active subscribers, you can put videos behind a paywall and enable Super Chat, which lets viewers pay to have their messages highlighted during a live stream. To use that feature, partners have to be older than 18.
User entitlement -- A key to the plan of scaling up and eventually figuring out how to make money is free services for users. The minute you charge people, most walk off, particularly when they've been trained to assume that services should be free. YouTube has clearly told people that they should expect free video streaming, even if it has considered an ad-free paid subscription service. Getting consumers to change their behavior after they've become used to not paying is next to impossible.
40. Create engaging video titles. “I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.” – Will Fleiss, 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers, Outbrain; Twitter: @Outbrain
I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!
“Using YouTube’s autocomplete suggestions, you may also get some good target phrases to consider, as well as harvest new ideas for future videos. Google Trends for YouTube Search can also help you evaluate the popularity dynamics of topical keywords and phrases.” – Aleh Barysevich, YouTube SEO: How to Optimize for the YouTube Ranking Algorithm, SocialMediaToday; Twitter: @socialmedia2day
Michael did a great job for us and provided a very thorough SEO audit of our website. We had already done some SEO optimization, and Michael did not try to sell us extra "snake oil" as I have had others do. We had an almost two-hour call to go over his findings, and he was very willing to discuss particular aspects/questions in depth. His pricing was very reasonable. He was the only person who submitted actionable feedback in his original proposal, and he very much impressed me versus other larger digital agencies that have pitched for our business.
In late 2011 and early 2012, YouTube launched over 100 "premium" or "original" channels. It was reported the initiative cost $100 million. Two years later, in November 2013, it was documented that the landing page of the original channels became a 404 error page. Despite this, original channels such as SourceFed and Crash Course were able to become successful.
One of the main ways you can take advantage of this feature is by creating a channel trailer. A channel trailer is the video version of your description and is shown to all your unsubscribed viewers. Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about, what they can expect to see, and encourage them to subscribe. Your trailer won’t be interrupted by ads, keeping the user focused on why they should watch more videos from your brand.