The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.

Surf around YouTube and click through the most-viewed video clips to get an idea of the types of videos that garner the most hits. Everything from original music to product reviews, pranks, and even video blogs create interest on YouTube. The goal is to create an audience, so use your webcam or digital video camera to garner interest. Remember that YouTube does not allow pornographic images, nor can you make money from cover songs to which you do not own the rights.

I believe that any vision ⚡ can be achieved with the right plan of attack. As the founder of a wellness startup, I'm well versed in what it means to build a company and a brand. In addition to giving a project life, my specialty lies in helping business owners leverage YouTube, in the most efficient and effective way possible. Having developed my own YouTube channel and having filmed and edited over 100+ videos of my own, I’m familiar with the details involved because I’ve done the work myself. I’ve studied YouTube intensely and can decipher what creates a good video, a great channel and a solid audience. Whether you’re a company or an individual simply looking to establish a presence on YouTube, or if your intention is to give it your all and commit to the platform wholeheartedly, I’m more than confident that I can guide you in the right direction. I’m available for YouTube Consultations as well as other related creative services such as: ► YouTube Channel Development ► YouTube Channel Management ► SEO Optimization of Video Content & YouTube Channel Overall ► Video Content Strategy ► Video Production ► Video Filming ► Video Editing ► YouTube Video Thumbnail Design ► YouTube Channel Art Creation ► Script Writing ► Creating a Brand Aesthetic ► Copywriting ► Editing 💡 Are you interested in YouTube but don’t want to be on camera? If you’re looking for a Brand Ambassador, I am happy to consider projects on a case-by-case basis.

The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.

As I mentioned, YouTube is one of the biggest websites around – to be more specific, it’s currently the second most popular website in the world. And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine – topped only by Google. This means that the platform presents a huge potential for reach for your business.

21. Focus on stories instead of sales. “Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.

You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.


YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions -- just be sure to use them sparingly. 
Understand this, Certain KeyWords Pay More than Others.  Advertisers will pay more for the keyword, “home mortgage” (CPC $17.63) than “cheap phone cases” (CPC $1.38) because the end return is a lot higher.  If someone ends up closing on a home loan that could make them upwards of $5,000+, whereas the end return on a cheap phone case would only be $15.  Would you rather get paid from a phone case video that gets a million views with a CTR of 0.01% or a home mortgage video that only gets 10,000 views with a CTR of 0.08% ?  Consider the scenarios below with the given keywords and their cost per clicks.
The way advertising works with YouTube is probably one of the most complicated things that comes with trying to make money off of YouTube. The real estimate comes out to about $7.50 per 1,000 impressions. The difficult part is actually defining the word ‘impressions.’ The only time you make money on YouTube is when someone interacts with your ad or when it leaves an ‘impression’ on them.
Apply to join the YouTube Partner Program when you feel confident in the interest and following your videos have garnered. There is no set following numbers needed to become a partner, but YouTube must see that your videos have interest and are growing a following before you're accepted. Sometimes YouTube will contact you directly about becoming a partner, especially if your videos have gone viral quickly. If not, you can apply on the YouTube partner page by entering personal information, describing a marketing plan, and defining your video genre.
The power of YouTube's ad-targeting abilities -- enabled by both its own user data and outside data it can get with Google's help -- have also helped its cause. So have its investments in building quality measurement tools that help companies gauge the impact of a video ad on things like awareness of a product and attitudes towards the brand that's selling it.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
29. Prioritize the visual appeal of your YouTube channel. “Next, work on the visual appeal of your channel. Describe what the channel is all about and add links to relevant content that you may have shared in websites and other platforms. This makes it easier for visitors who want to check your credentials again or learn what your brand is all about. Do not neglect the margins on the left and right side of your channel. Use them to showcase pictures and other content related to your brand.” – Maryanne Gaitho, How to Make YouTube Your Social Media Marketing Tool, SimpliLearn.com; Twitter: @simplilearn
34. Treat videos like blog posts. “Don’t waste the opportunities to drive traffic to your YouTube channel through other social media platforms. Think of it as you would a blog post. The more nurturing it gets from all of your social activities, the more traffic it will get. So tweet it, blog about it, post it on Facebook, and promote it through your email newsletters.” – Six Tips for Using YouTube for B2B Marketing, Bluetext; Twitter: @bluetext
45. Optimize your videos and playlists for watch time. “Industry expert Mark Robertson confirmed that since October 2012, YouTube’s algorithm has prioritized videos that lead to longer overall watch time or viewing sessions, rather than videos that get more views. So, if viewers watch your videos – and suggested videos – beyond the first view, then your videos are more likely to be ranked highly in YouTube’s search results and related videos.
Finally, leverage your YouTube reputation and attract live speaking engagements. If the YouTube channel you produce is focused on a specific niche or audience, do some research about annual conferences or other industry events that have keynote speakers. Then, utilize your YouTube statistics and some of your best clips, to put together a package and pitch to the directors of these events.
Podcast Editor. Livestream Engineer. Producer for 5 Podcasts that have gotten to top 100 on iTunes charts in 4 different categories (Comedy, Business, Alternative Health, News & Politics). Extremely experienced Livestream Producer for NYC / Tri-State area. HD broadcasts from anywhere! I bring proper audio solutions as well! Can complete a large array of remote video editing tasks. I charge $0 for file transfer time (Really adds up! Great for 4k projects). Creator of the Webcam Video Podcast Studio as seen on Riotcast As of June 2018, I am also now part of the Business Enterprise Upwork Talent Network. Have worked on site with Sirius XM Satellite Radio, Comedy Cellar NYC, Vaynermedia, and many independent creators! Can help with any recordings in Tri-State area. Want to do a real web show? Make a skype / zoom call into my studio, & I'll take care of the rest! I'll cue up music, graphics, overlays, videos, and be your live show producer (I'll be your Rip Torn) Book your weekly slot NOW! Podcast + YouTube producer for over 5 years. I am best known for my work on comedy podcasts like the Chip Chipperson Podacast (actual spelling), Robert Kelly's You Know What Dude (YKWD), The Comedy Cellar Podcast, and many shows aired on Sirius XM Raw Dog 99 and on the Riotcast Network. Also recently produced a six-part podcast miniseries about e-commerce sponsored by Shopify and Vaynermedia (check my portfolio for the results). I am also an expert in the field of live streams. (I consult for many performers, as well as build studios for them). A knowledge and ability to take a concept and turn it into a variety of finished products, including Podcasts, Livestreams, and Social Video. I can help you with -Setting Up Your RSS Feed I will set up all your desired destinations for a flat fee of $200 (plus upwork markup). Google Play, Spotify, iTunes, Stitcher, Soundcloud, etc. It's a multi-day process and requires skills in multiple disciplines like image editing and RSS code interpretation. -World Class Podcast Editing Services: You send us your RAW audio files. We take care of the rest. My production house establishes a sound and editing template that works for you and your target audience. We optimize dialogue audio, incorporate great sounding music, and splice in your desired intro / outro / advertisements in accordance with modern podcast standards. We send back the finalized product and allow a chance for revision for minor edits that have to be made. Our editors can even upload to a desired distributor and send the episode info for you! We are a small company and can afford to charge the lowest rates. -Running Your YouTube Channel -Creating your Youtube Intro Video Slate -Bringing years of experience in video streaming production services. We help clients make their vision a possibility. Our workflow is lean to keep budgets low. And our content is competitive in the video marketplace. Assistance with Video Editing, Audio Editing, writing SEO Titles and Tags, writing Descriptions, making Subtitles, writing scripts and even pitching ideas. Deepu, R2Deepu, Amardeep Gill, Gill, @R2Deepu
In 2006, Time Magazine featured a YouTube screen with a large mirror as its annual 'Person of the Year'. It cited user-created media such as that posted on YouTube and featured the site's originators along with several content creators. The Wall Street Journal and The New York Times also reviewed posted content on YouTube in 2006, with particular regard to its effects on corporate communications and recruitment. PC World Magazine named YouTube the ninth of its Top 10 Best Products of 2006.[20] In 2007, both Sports Illustrated and Dime Magazine featured positive reviews of a basketball highlight video titled, The Ultimate Pistol Pete Maravich MIX.[21]
YouTube has taken steps in recent years to entice more direct users, like creating exclusive deals with popular content creators, including Michelle Phan and Epic Rap Battles, and redesigning its home page to make it more of a destination rather than a repository. It has also addressed the issue that YouTube's core audience is too narrowly dominated by young viewers and this year signed a content deal with the NFL to host game clips and interviews.

Before you start filming video content, you’ll need to set up your YouTube channel. This can get a bit complicated. As you probably know, YouTube is owned by Google. As a result, when you sign up for a Gmail account, you’ll automatically have access to a YouTube account, a Google+ account, and much more. Depending on your business, you may not want to tie your email to your business’s YouTube channel, especially if you need to share access to the account with team members or an agency partner. We suggest that you create a common email account that can be used by multiple people.
×