As more advertising dollars flow to YouTube, it's making the already hugely profitable Google even more prosperous. On Thursday, Google's corporate parent — Alphabet Inc., based in Mountain View, Calif. — said the company overall earned $5.1 billion, or $7.25 a share in the third quarter, up 27% from the same quarter last year. After subtracting advertising commissions, revenue climbed 21% to $18.3 billion. Both figures beat analyst projections.
Link economics -- For years, people in media and tech proclaimed the link economy. The idea was that you'd give away material, welcome people to link to it, and those links would bring new audiences that you could then turn into customers. But there is a basic problem, in that very few people actually click links that require them to go to other sites. As the Journal pointed out, many people simply watch a video hosted on YouTube and embedded elsewhere and don't actually visit Google's site, reducing the ability to display ads.
Now that you’ve produced a video and optimized it for search, let’s talk about how to market your YouTube channel and videos. While ranking high in search results and having a large subscriber base are ideal, those goals can be difficult to achieve when you’re just starting out. That’s why it’s important to always spread the word about your YouTube channel and videos across other platforms. Fortunately, YouTube and other platforms make it easy to share video content. Below are some tips for how to best promote your YouTube content on other channels.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek