When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy. Simply sharing the video on your timeline or feed may not be the most effective option. Think of why you made the video. Maybe you created a tutorial because users were asking a lot of questions about how to use your product. In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation.
Ezarik and many other YouTube stars are often paid as a brand “ambassador” or “influencer.” After all, if a popular YouTube personality has direct access to millions of fans — who could watch their videos anywhere, anytime, and on a multitude of devices — a sponsorship or endorsement arrangement could be smart for companies big and small. And it could be extremely lucrative for the YouTuber, too. With TV viewership on the decline, millennials are turning to YouTube in big numbers. YouTubers can be creative on how they integrate products or services into their videos. Ezarik has worked with major brands including Mattel, Microsoft, Ford, GE, Intel, Sharpie, Doritos, Taco Bell, eBay, P&G, Banana Republic, Samsung, AOL, and Carl’s Jr.

“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek


But recent research has painted another picture. Scoring a place in the top 3 percent of most-viewed channels could bring in ad revenues of just $16,800 per year, according to analysis for Bloomberg News by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany. If you quit your job, that's barely enough to break through the poverty line.
You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.

The main revenue stream is often allowing YouTube to run ads with your content. The more traffic you get, the more you can make, says Ezarik. There are many variables that could determine how much you’ll get (and YouTube recently changed it so you need at least 10,000 lifetime views to start making money). Once you enable your channel for monetization, you’ll connect your YouTube channel to a Google AdSense account to earn money for your monetized videos.
Tapscott and Williams argue that it is important for new media companies to find ways to make a profit with the help of peer-produced content. The new Internet economy, (that they term Wikinomics) would be based on the principles of "openness, peering, sharing, and acting globally". Companies could make use of these principles in order to gain profit with the help of Web 2.0 applications: "Companies can design and assemble products with their customers, and in some cases customers can do the majority of the value creation".[134]:289sq Tapscott and Williams argue that the outcome will be an economic democracy.
They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.
50. Use tools available through YouTube. “Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant.” – Jason R. Rich, 12 Strategies for Promoting Your YouTube Videos, Entrepreneur; Twitter: @Entrepreneur
YouTube, just like marketing, is evolving. What once used to be a platform for amateur videographers is now more than one billion active users strong. Marketers are learning that YouTube is a powerful tool; in fact, the 2017 State of Inbound report shows that 48% of all marketers plan to add YouTube as a content distribution channel in the next 12 months. Video isn’t just a passing trend, either: nearly 87% of marketers use video for content marketing campaigns, and Cisco predicts that 80% of all internet traffic will be streaming videos by 2019. The need for marketers to use video to reach their audiences is more critical now than ever before.
“We are still in investment mode,” Wojcicki said at the Fortune Most Powerful Women summit in Laguna Niguel, Calif. on Tuesday. She explained further that the declining TV viewership of people in the 18 to 34-year-old segment represents a massive opportunity for her team, which Google (googl) bought for $1.6 billion in 2006. Areas where they are investing, she added, include virtual reality. “There’s no timetable,” she said, referring to a question on profitability.
“Additionally, such branding is important for ensuring that your viewers remember the video, which is especially handy when they need to refer someone to it. Even though they might forget the actual content and the name of the video, remembering your branded footage will help direct viewers to your channel.” – Jon Clark, 7 Vital Elements of a Successful YouTube Video, SearchEngineJournal; Twitter: @sejournal
But recent research has painted another picture. Scoring a place in the top 3 percent of most-viewed channels could bring in ad revenues of just $16,800 per year, according to analysis for Bloomberg News by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany. If you quit your job, that's barely enough to break through the poverty line.

“Your channel trailer video is prime real estate – and one of the most important ways to hook non-subscribers. It’s important to remember your channel trailer will ONLY be seen by people who are NEW to your channel. In other words, you should speak directly to new visitors.” – Noah Kagan, How to Get 100,000 YouTube Subscribers by 2018, OkDork; Twitter: @noahkagan
YouTube ads provided a big percentage of the Segarses’ income during those early days, and worked well with their content. “Our workouts require strategically placed water breaks, which easily lends itself to monetization/ads that aren’t intrusive to the user experience,” says Segars. “People even joke about how relieved they are to see ads and get a quick minute to catch their breath.” Meanwhile, that revenue allowed them to adopt a no-sponsor policy. “It has cut out a lot of monetization opportunities, but our audience is well aware of our stance and appreciates it,” Segars continues. “We think that trust is an important part of building a brand.” As a result, they’ve roped in a loyal audience that’s now willing to pay for a variety of workout programs and meal plans for sale on the Fitness Blender website.
You can also sign up for Patreon, which allows you to launch membership-only video channels through YouTube at a small fee per month for regular rewards. Just imagine how much a YouTube channel could generate if it has the 1,000 subscribers required by the YPP. Charge $1 for a new channel with new content, and you could be looking at a solid monthly revenue stream.
During the summer of 2006, YouTube was one of the fastest growing sites on the World Wide Web,[11] hosting more than 65,000 new video uploads. The site delivered an average of 100 million video views per day in July.[12] It was ranked the fifth-most-popular website on Alexa, far out-pacing even MySpace's rate of growth.[13] The website averaged nearly 20 million visitors per month according to Nielsen/NetRatings,[12] with around 44% female and 56% male visitors. The 12- to 17-year-old age group was dominant.[14] YouTube's pre-eminence in the online market was substantial. According to the website Hitwise.com, YouTube commanded up to 64% of the UK online video market.[15]
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.

Need a Plan to improve and grow your channel? I can help you improve and optimize your channel and give you strategies to grow your channel successfully. I can help you with any YouTube related question. Contact me for great prices on Channel consultations! I work with Businesses and Individuals with generally less than 50K subscribers. About Me: I created my own channel Lindsey LaVida and within 6 months, I went to work in office with Grant Cardone's team. Grant Cardone has over 750K subs and 100,000,000+ views. I can personally coach you along the way to YouTube success. Now, I am sharing my expertise on Upwork! SERVICE: YouTube Channel Consultation/Review: I will review your channel and videos and provide you feedback on areas to improve and strategies to help you grow and succeed in your niche and business. I can provide you ways to monetize your channel, create a script that gets subscribers, and tips on creating your own custom thumbnails easy and fast! *I can also created thumbnails and banners for your channel if you do not want to do it yourself or don't have time! Contact me with your channel and goals and I would love to help get your channel growing! ____________ About me: I started my own channel in 2016 and I started working for Grant Cardone New York Times Best Selling Author and speaker in 2017. I learned the secrets of Social Media, particularly YouTube, for growing businesses. Grant Cardone is the author of the 10X Rule and has grown a multi-million dollar business empire utilizing YouTube, video and social media. I will take what I have learned from experience with his team and my own channel and use it to grow your channel and business exponentially. Forbes says that if you aren't getting into video in 2018, you are missing out on money for your business. When your video and channel are ranked higher they will show up on the first page of YouTube search which is key for being found by potential clients, customers, and subscribers. YouTube is owned by Google, so having a video on the first page of YouTube search, is like having a website on the first page of Google. Consistently uploading quality content on a regular basis, is also an essential way to grow online. If you have the content, but don't know how to optimize your channel for growth or do not have the time, that is where I can help you. If you are just starting out with a YouTube channel or have had a channel for a while and aren't seeing the growth that you would expect and need a coach, strategist or someone to bounce ideas off of, then I am the person you are looking for. In addition for working with Grant Cardone's team, I have taken courses in video and channel optimization from Sean Cannell from Think Media. He is a top YouTube Creator and consultant, listed in Forbes. I look forward to working with you! Lindsey Jordan PS - YouTube Bonus Tip: Secret to YouTube Success: YouTube is a search engine, not social media. Therefore, it is essential to create video ideas around popular and searched titles that viewers are looking for. You must research your topics and video titles and verify that people are actually searching for that information if you want to grow a channel. People frequently make videos on whatever they want to talk about and are disappointed when they don't get the views and subs they want. Research first so that you do not waste time! If you are a business, consider "How-to" videos, tip videos, and informational videos on topics related to your business and topics people are searching for. If you need help understanding how to grow your channel and make videos people want to see, do a consultation with me and I can get your channel on the right track!
Using YouTube should be an important part of your content marketing campaign. If you’re just starting your business, creating a credible and professional brand is vital to staying relevant. You’ll need to come up with great content ideas, and of course, have an excellent logo designed. Need to learn how to create a logo for your YouTube channel? Logaster has prepared a great logo design guide to get you started.
37. Add a shareable element in your video. “Now, this is extremely important and useful. If you’re seeking large and diverse traffic on your videos, you must create videos that are shareable. You can try and make your videos entertaining, educational or catchy. Viewers are more likely to share videos with these characteristics with their friends and family.” – Best Ways to Promote YouTube Videos for Higher Traffic, Times Square Chronicles; Twitter: @T2Conline
In re: your second point, getting users to pay for content is absolutely part of the equation, but not the entire equation. The whole other half of it is creating ways to minimize the cut a middleman takes such that even if it’s zero sum game, more of the sum is going to the content creators, as well as developing new revenue streams that don’t require a direct cost from users to give direct profit to content creators.
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
The results reflect YouTube’s struggles to expand its core audience beyond teens and tweens. Many YouTube users treat the site as a video repository to be accessed from links or embedded video players posted elsewhere, rather than visiting YouTube.com daily. Google executives want them to turn on YouTube the way they turn on television, as a habit, where they can expect to find different “channels” of entertainment.
This means that if someone skips an ad, or is running an ad blocker, then you don’t get paid for that view. This makes estimating the amount of views a video has and how much a user makes off of the video very challenging. It also depends if it’s a video ad at the front of your video, or just a box at the bottom of your page; this determines how many people interact with your ad and the amount of money that can be made.
Before you can start getting paid, you'll need to reach the payment threshold. This varies depending on your currency. In the US, the payment threshold is $100. This means you'll need to earn $100 before you can start collecting any money. If you've hit your payment threshold, you'll be paid around the 21st of every month. If you didn't meet the threshold, that money will be rolled over into next month's amount.
“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek
Most successful YouTubers have a very strict publishing schedule – and they stick to it.  These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, consider how often you can realistically commit to posting new content and make sure you can stick to it.
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Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.
"Whether your business is closer to Boeing or P&G, or more like YouTube or flickr, there are vast pools of external talent that you can tap with the right approach. Companies that adopt these models can drive important changes in their industries and rewrite the rules of competition"[134]:270 "new business models for open content will not come from traditional media establishments, but from companies such as Google, Yahoo, and YouTube. This new generation of companies is not burned by the legacies that inhibit the publishing incumbents, so they can be much more agile in responding to customer demands. More important, they understand that you don't need to control the quantity and destiny of bits if they can provide compelling venues in which people build communities around sharing and remixing content. Free content is just the lure on which they layer revenue from advertising and premium services".[134]:271sq
Your video thumbnail will be the main image viewers see when scrolling through a list of video results, and it can have a large impact of the amount of clicks to and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube reports that “90% of the best performing videos on YouTube have custom thumbnails.” When filming, think of high-quality shots that accurately represent your video. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes. 
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