Where eyeballs go, money follows. “People giving up TV and getting video content through mobile devices is a huge trend, and brands are spending huge amounts to reach those audiences,” says Evan Asano, the CEO of MediaKix, an influencer marketing agency. “It’s a similar, if not bigger market for influencers than Instagram.” Another reason brands love YouTube is that its numbers are harder to fake. “You can buy views on YouTube, but it’s much more expensive than buying followers and likes on Instagram,” Asano says. “It’s pretty cost-prohibitive to drastically inflate a channel’s views on a consistent basis.”
YouTube also has a more democratic appeal. Unlike Instagram, where the biggest influencers are mainstream megastars in their own right (Selena Gomez, Ariana Grande, Beyoncé), YouTube is dominated by homegrown celebrities, such as Jenna Mourey (a.k.a. Jenna Marbles), Mariand Castrejón Castañeda (a.k.a. Yuya, a Mexican beauty vlogger), and a bunch of gamers that I’ve never heard of but have millions of fans. The world’s highest-paid YouTube star is Daniel Middleton, a British 26-year-old who goes by “DanTDM” and gained his fortune (an estimated annual income of $16.5 million, per Forbes) by posting videos of himself playing Minecraft. Last year, he did an international tour that included four sold-out nights at the Sydney Opera House.
“The first step in producing a video that ranks high in your niche is finding the right keywords. You should find keywords that have YouTube video results on the first page of Google so that your video also has a high likelihood of ranking near the top of the page for the relevant search terms.” – Raghav Haran, A YouTube Video Marketing Guide to Increase Prospects in Your Funnel, Single Grain; Twitter: @singlegrain
But recent research has painted another picture. Scoring a place in the top 3 percent of most-viewed channels could bring in ad revenues of just $16,800 per year, according to analysis for Bloomberg News by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany. If you quit your job, that's barely enough to break through the poverty line.
The Social Media Marketing Talk Show is a weekly 1-hour live video show that features expert commentary on the week’s top news in social media and what it means for marketers. Broadcast on Crowdcast, the show is simulcast each Friday to Facebook Live, Periscope, and YouTube. You can also listen and subscribe to the podcast version on iTunes/Apple Podcast, Android, Google Play, Stitcher, or via RSS.
I wanted to find a course that would help me market my business. I chose this course and feel that it has been very worthwhile and informative. It's very clear and engaging. I can successfully say now that I have generated a tremendous amount of new business just by enrolling on this course and being taught how to generate 1,000,000 views. Thanks so much! I would recommend this course to all businesses.
Brooke was exceptional to work with. She presented the material in an extremely organized and well documented manner. We were looking for a roadmap to help us navigate our way through Youtube, and Brooke gave us that and so much more. Because of her research and thorough understanding of our needs, we walked away with an invaluable resource. KNOWLEDGE! I'd highly recommend her to anybody!
Flesh out your topics and start creating fresh content on a regular basis. Just tap record on the camera, and talk. Be natural. You’ll also get better at hosting these segments as time goes on. If your videos require other people and/or editing, find some friends who can help pro bono. With videos ranging from five to 35 minutes, Ezarik says she spends more time editing than shooting, but is starting to enlist some help to free up her time.
Hi! My name is Elijah and I have been creating content on Youtube for over 5 years! I know the ins and outs of the platform and can edit to make your videos look great, help you plan a YouTube content strategy, or even lend my voice for narration or a vlog! Whatever you are looking for I am active and ready to help! I possess a wide range of abilities relating to the creative content creation that will fulfill the roles that your team or project is looking for. I have proficient knowledge and experience in the entire Adobe Creative Suite (especially in Premiere Pro, and Photoshop), and Final Cut Pro X, along with experience working with the other user interface. I have worked with hundreds of content creators and brands to best refine and optimize their content and strategy, and am excited for the opportunity to share my skills and experience!
In June 2009, BusinessWeek reported that, according to San Francisco-based IT consulting company RampRate, YouTube was far closer to profitability than previous reports, including the April 2009, projection by investment bank Credit Suisse estimating YouTube would lose as much as $470 million in 2009. RampRate's report pegged that number at no more than $174 million.
Plus, the money you’ll make as a result of these monetization options isn’t exactly going to be sending you into early retirement. You might make something like $1 per 1,000 views, and you can’t even get paid until you hit the $100 mark. For most businesses, this takes ages. Many find that it’s not worth the risk of losing viewers for pennies of potential profit.
Facebook (FB) , which trades for about nine times its 2018 revenue consensus, is still seeing 40%-plus revenue growth and has some big growth levers left to press, is arguably a better comp for YouTube, given its business model, network effect and market dominance. But Facebook is quite profitable -- in spite of heavy spending on data centers and content security, Facebook's 2018 net income consensus stands at $22.5 billion -- and based on comments made by YouTube CEO Susan Wojcicki and others -- YouTube's profits might still be minimal thanks to large data center and content investments.
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek
“Your channel trailer video is prime real estate – and one of the most important ways to hook non-subscribers. It’s important to remember your channel trailer will ONLY be seen by people who are NEW to your channel. In other words, you should speak directly to new visitors.” – Noah Kagan, How to Get 100,000 YouTube Subscribers by 2018, OkDork; Twitter: @noahkagan
“People will not always just find them – you may need to lead them to the videos. The more people who watch your video through to the end (because you’ve done your homework), the higher your content will rank when people are searching in YouTube, also getting you more views! And, of course, if your viewers like your content, they will probably share to their friends too. More marketing for you!!! And by other people!” – Kathy Colaiacovo, How to Get More Views on Your YouTube Videos, Pepper It Marketing; Twitter: @PepperIt_Mktg
Because of the time you're allotted with this ad format, it's suggested that you create this type of ad with the goal of views and brand development, rather than just clicks into your website. This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don't want to skip, and one viewers remember the next time they approach your product or service.
Remind your YouTube viewers to subscribe to your channel, during or after the video plays, and in the description or comments section. Tag your videos with relevant keywords, so people can find your work. Push traffic to your YouTube channel from other social platforms. “Boosting your subscribers won’t happen overnight, but keep it up. Consistency is key, and you can reach out to other creators for advice or collaboration,” adds Ezarik (YouTube says collaboration is critical, too). Interact with your viewers by responding to comments.
Nobody likes content interrupted, commercials are at least half of why I stopped watching TV shows on TV. Besides a majority of youtube videos are ~2-5 minutes long, a 30 second ad is too long as a % of total time. Internet ads for video tend to serve the same ad repeatedly which is a big mistake. Our privacy will be sacrificed for targeted ads here too I’m sure.
5. Consider the customer journey. “If you’re just starting out on YouTube and have yet to build a following, chances are your first viewers will find you through search. So before you hit record or start building your video story, think about how you want your customers or viewers to find you. Who are you trying to attract? What are they searching for on Google or YouTube and how can you help them? Figure out which keywords you want your brand to rank for and craft compelling and entertaining video content around those keywords. The key to is to think about what the ideal path for your customer is. Say your company is a photo printing company. Your brand may be interesting to people who are searching for things such as ‘engagement photos,’ ‘scrapbooks,’ etc. If you want to capture those interested folks, your best bet is to create content for what they’re already searching for.” – Amy Copperman, 4 Essential Tips for YouTube Video Success, Adobe Spark; Twitter: @AdobeSpark
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know -- at least for your first few productions.