Michael did a great job for us and provided a very thorough SEO audit of our website. We had already done some SEO optimization, and Michael did not try to sell us extra "snake oil" as I have had others do. We had an almost two-hour call to go over his findings, and he was very willing to discuss particular aspects/questions in depth. His pricing was very reasonable. He was the only person who submitted actionable feedback in his original proposal, and he very much impressed me versus other larger digital agencies that have pitched for our business.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Where eyeballs go, money follows. “People giving up TV and getting video content through mobile devices is a huge trend, and brands are spending huge amounts to reach those audiences,” says Evan Asano, the CEO of MediaKix, an influencer marketing agency. “It’s a similar, if not bigger market for influencers than Instagram.” Another reason brands love YouTube is that its numbers are harder to fake. “You can buy views on YouTube, but it’s much more expensive than buying followers and likes on Instagram,” Asano says. “It’s pretty cost-prohibitive to drastically inflate a channel’s views on a consistent basis.”
Another big reason why YouTube is such an attractive option for marketing purposes is that it’s all about video – and video marketing is all the rage right now. Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t repurpose your videos. These videos would be great for your other social profiles, your email marketing campaigns, your website and landing pages, and any other platforms or channels you might be using.

The Social Media Marketing podcast, a top-10 marketing podcast on iTunes, is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. To discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing, subscribe to the podcast on iTunes/Apple Podcast | Android | Google Play | Stitcher | TuneIn | RSS.
Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.
I believe that videos have the power to connect people, spread messages, and really make a difference in the world. I partner with artists and businesses to find the right combination of audio, visuals, and heart that best fits you and your story. Our best work isn’t a result of our hard work but your story and your passion. We see ourselves as a catalyst to allow others to see the awesomeness in you that’s already there. I have 10+ years of experience in these areas of online video growth: +Video Editing +Video Shooting +Video Marketing +Video Blogging +Metadata Research +Marketing Strategies +Thumbnail Design +Design & Creative My Specialties +web series +music videos +commercials +training videos

How does a video streaming service with one billion active users per month and $4 billion in revenue not turn a profit? Ask YouTube, which couldn't break free from breaking even in 2014, according to a new report. Sources tell the Wall Street Journal that Google's video unit posted $4 billion in revenue last year, up from $3 billion in 2013, and that while the service accounted for 6 percent of Google's overall sales, it contributed nothing to earnings.
As an advertiser on YouTube, you're populating your YouTube channel with video advertisements made by you. The difference between YouTube ads and, say, TV commercials, is that you get to show YouTube ads to more specific and often more engaged audience segments. You'll pay YouTube to host your ads on other, highly watched YouTube channels that appeal to the same viewership you're targeting.

“But don’t be fooled into thinking that improving your watch time is as simple as creating longer videos. A 30-second video that people watch from beginning to end will rank better than a 10-minute video that only gets watched for a couple of minutes. In the end, the best way to boost watch time is to produce videos you audience wants to watch.” – Ric Mazereeuw, How Does the youTube Algorithm Work? A Guide to Getting More Views, Hootsuite; Twitter: @hootsuite
Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.

Ezarik and many other YouTube stars are often paid as a brand “ambassador” or “influencer.” After all, if a popular YouTube personality has direct access to millions of fans — who could watch their videos anywhere, anytime, and on a multitude of devices — a sponsorship or endorsement arrangement could be smart for companies big and small. And it could be extremely lucrative for the YouTuber, too. With TV viewership on the decline, millennials are turning to YouTube in big numbers. YouTubers can be creative on how they integrate products or services into their videos. Ezarik has worked with major brands including Mattel, Microsoft, Ford, GE, Intel, Sharpie, Doritos, Taco Bell, eBay, P&G, Banana Republic, Samsung, AOL, and Carl’s Jr.

I'm Google AdWords and Google Analytics certified and work daily with them resolving AdWords campaign issues. My organic search engine optimization skills, tools, and techniques are strong. My SEO audits can identify work which will be most beneficial to boosting your rankings with the major search engines, and I can offer recommendations to enhance your social media presence. I use industry "best practices" augmented by artificial intelligence models to sculpt your PPC campaign into a profitable asset. Starting with a baseline and keyword research, I can mimic your leading competitors websites and extract the best keywords and paid search ad history to build the foundation to a successful campaign. I can ensure you that my AdWords campaigns will: - Have an optimized ad group structure. - Utilize best practice implementation of extended text ad format - Use bidding strategies that place ads in the proper rank within the top Google ad slots - Utilize geo-targeting - Be Optimized for mobile - Use each and every available ad extension when applicable - Optimize Google Analytics integration for advanced insight on web traffic I am experienced in building new campaigns from the ground up. I can also improve your existing PPC marketing/remarketing campaign, to create enhanced campaign performance with more effective ad spend. If traffic is landing on your site but not completing the goal you've set, I can either tell you why and locate exactly where they are falling off. I can blend Google Analytics (GA) data to your Adwords, and setup Google remarketing campaigns to boost sales from visitors who have left your site. I have developed, and utilize the following specific process for AdWords success: - Identify success metrics and isolate the key performance indicators for your campaign. - For existing, complex campaigns: conduct a thorough baseline campaign analysis. - Carefully determine the best Geo-targeting parameters and methods. - Keyword volume research using the best tools, Wordtracker, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush. - Spider your leading competitors website(s) extracting keywords and ad history. - Structure your PPC ad groups to achieve high Google PPC 'relevancy'. - Write great 'creative ad copy' in my AdWords text ad simulator; review with you. - Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels. - Provide advice on landing page design optimization and A/B testing. - Use smart bidding strategies and creative quality score management. - Develop a strong, campaign-specific negative keyword list. - Once ads are live, enhance CTR's via A/B split testing. - Set up audiences and remarketing, leveraging Google Analytics and Google AdWords data. - Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching. - Configure marketing automation tools for your campaigns. - Make savvy use of analytics, pipeline reports, and enhanced device targeting. New York based and available by phone, text, or Skype.. Get in touch to review your online marketing challenges.
During November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface.[46] In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites.[47] At the same time, a new version of the YouTube logo was introduced with a darker shade of red, which was the first change in design since October 2006.[48]

The money you earn on YouTube is entirely dependant upon how many views your videos receive. If you have a large number of subscribers and all of your videos receive thousands of views, the ad revenue will be high. If your videos have a low number of views, those videos will not generate much in terms of revenue. “Gangnam Style,” for example, was a viral hit that received over two billion views and generated as much as $5.9 million in revenue. However, even popular users generally see views in the thousands rather than the billions, so earnings are considerably lower on average. As of 2013, it is estimated that one video with a million views can earn the creator between $800 and $8,000.
At the same time, YouTube is moving to develop subscription services. In November, YouTube announced a music-subscription service, similar to Spotify, that will offer ad-free listening and other tools for $10 a month. YouTube executives have discussed another subscription offering for non-music content, according to one industry official, which would be in addition to its existing ad-supported service.
YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.

Have you ever watched a YouTube star’s video and thought, I could’ve done that? Me neither. Out of all the influencer platforms, YouTube strikes me as the most intimidating. But it can also be the most lucrative, with top YouTubers earning well into the six figures from advertising revenue alone. And this pie is only getting expanding: YouTube recently reported that the number of users earning over $100,000 on the platform has increased by more than 40 percent annually; currently, 75 percent more channels have surpassed a million subscribers versus last year.
Broadcasters snipe at the quality of YouTube's videos, aiming to hold on to TV advertising. Competing in subscription-based services vs. the likes of Netflix and Hulu would take big content investments. Not knowing YouTube's costs, margins or growth history will make it hard to gauge how it's meeting the challenges -- and the potential for a blow to its value to Alphabet, whose overall market capitalization approaches $500 billion. Alphabet stock closed Friday at 747.60, up 1.5%.
Podcast Editor. Livestream Engineer. Producer for 5 Podcasts that have gotten to top 100 on iTunes charts in 4 different categories (Comedy, Business, Alternative Health, News & Politics). Extremely experienced Livestream Producer for NYC / Tri-State area. HD broadcasts from anywhere! I bring proper audio solutions as well! Can complete a large array of remote video editing tasks. I charge $0 for file transfer time (Really adds up! Great for 4k projects). Creator of the Webcam Video Podcast Studio as seen on Riotcast As of June 2018, I am also now part of the Business Enterprise Upwork Talent Network. Have worked on site with Sirius XM Satellite Radio, Comedy Cellar NYC, Vaynermedia, and many independent creators! Can help with any recordings in Tri-State area. Want to do a real web show? Make a skype / zoom call into my studio, & I'll take care of the rest! I'll cue up music, graphics, overlays, videos, and be your live show producer (I'll be your Rip Torn) Book your weekly slot NOW! Podcast + YouTube producer for over 5 years. I am best known for my work on comedy podcasts like the Chip Chipperson Podacast (actual spelling), Robert Kelly's You Know What Dude (YKWD), The Comedy Cellar Podcast, and many shows aired on Sirius XM Raw Dog 99 and on the Riotcast Network. Also recently produced a six-part podcast miniseries about e-commerce sponsored by Shopify and Vaynermedia (check my portfolio for the results). I am also an expert in the field of live streams. (I consult for many performers, as well as build studios for them). A knowledge and ability to take a concept and turn it into a variety of finished products, including Podcasts, Livestreams, and Social Video. I can help you with -Setting Up Your RSS Feed I will set up all your desired destinations for a flat fee of $200 (plus upwork markup). Google Play, Spotify, iTunes, Stitcher, Soundcloud, etc. It's a multi-day process and requires skills in multiple disciplines like image editing and RSS code interpretation. -World Class Podcast Editing Services: You send us your RAW audio files. We take care of the rest. My production house establishes a sound and editing template that works for you and your target audience. We optimize dialogue audio, incorporate great sounding music, and splice in your desired intro / outro / advertisements in accordance with modern podcast standards. We send back the finalized product and allow a chance for revision for minor edits that have to be made. Our editors can even upload to a desired distributor and send the episode info for you! We are a small company and can afford to charge the lowest rates. -Running Your YouTube Channel -Creating your Youtube Intro Video Slate -Bringing years of experience in video streaming production services. We help clients make their vision a possibility. Our workflow is lean to keep budgets low. And our content is competitive in the video marketplace. Assistance with Video Editing, Audio Editing, writing SEO Titles and Tags, writing Descriptions, making Subtitles, writing scripts and even pitching ideas. Deepu, R2Deepu, Amardeep Gill, Gill, @R2Deepu
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14. Collaborate for greater reach and views. “Collaborate in your niche. If you are a fashion brand, then find top channels in allied fields like maybe travel or hospitality and feature them on your channel and see if you can be featured on theirs. This collaboration will give your brand a wider reach and a target audience that matches your audience profile. You can even collaborate with influencers on Youtube or Vloggers and ask them to add videos around your theme/playlist. This works great if you are holding an event or wish to do a series of review/demo of your products.” – Vikrant Chaudhari, 9 Smart Tips to Boost YouTube Marketing for Your Business, SocialChamps; Twitter: @SocialChamp
“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
Optimize the watching experience — Improve your search presence and connect with your audience by using optimization tactics for your videos. This includes uploading Featured Content for current subscribers or a Channel Trailer for visitors. You could also curate your videos into appropriate playlists. This will organize your content and encourage viewers to continue watching.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
When creating an ad, you have 5 seconds to hook the viewer in so they watch more of your video. You see what Tai Lopez does? The background is him standing in a mansion, and the first thing he says is that he’s going to give you a tour of his mansion. Then he introduces himself. And to keep you watching, he gives you a video tour of the mansion while he talks about himself and what he offers. This is great marketing that few people have done.

3. Check out YouTube Red: AdSense isn’t the only way partners can make money on YouTube. You can also make videos available on YouTube Red, which is the site’s ad-free subscription service. And if you have more than 1,000 active subscribers, you can put videos behind a paywall and enable Super Chat, which lets viewers pay to have their messages highlighted during a live stream. To use that feature, partners have to be older than 18.
Hello, my name is Lauren Hernandez, I am a skilled Digital Marketing specialist, virtual assistant and project manager who has successfully managed multiple projects that have resulted in millions of views, hundreds of thousands of subscribers and followers across various social media platforms. This has provided me with excessive knowledge in utilizing and implementing SEO strategies, creating and managing backlinks, social media account management, managing talented artists and creators and so much more. I have experience and have excelled in the following areas: Social Media Management & Marketing - Youtube Management, Advertising & Growth - Instagram Management, Advertising & Growth - Facebook Management & Advertising - Keyword and Hashtag Research - Search Engine Optimization Digital Marketing ⚊ Website Creation & Upgrades (Wordpress, Wix, etc.) ⚊ Link Building ⚊ SEO Backlinking ⚊ SEO Work ⚊ Email Outreach ⚊ Sales Prospecting ⚊ Lead Generation Personal Assistant Work _ Creative problem-solving ⚊ Excel, Word & Google docs advanced work ⚊ Project management ⚊ Research (Web, Forum, Social Networks) ⚊ Various platform work (Slack, Trello, Meistertask, Hootesuite, Clickfunnels, etc.) ⚊ Customer service (2+ years Customer Service exp.) ⚊ Data input/output of any type (typing 60+ wpm) Additionally, I am always willing to learn and gain additional skills to guarantee the success of your business. I am seeking opportunities to leverage my experience in helping you and your business to improve. I can boost your traffic, assist in social media marketing, grow your fan base, promote engagement and build your brand for social media success.
32. Reset your thinking about YouTube channels and YouTube pages. “It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.
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Before you start filming video content, you’ll need to set up your YouTube channel. This can get a bit complicated. As you probably know, YouTube is owned by Google. As a result, when you sign up for a Gmail account, you’ll automatically have access to a YouTube account, a Google+ account, and much more. Depending on your business, you may not want to tie your email to your business’s YouTube channel, especially if you need to share access to the account with team members or an agency partner. We suggest that you create a common email account that can be used by multiple people.

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