Promote your videos. Only videos that record thousands of visitors and channels that update videos frequently make the cut for YouTube's Partner Program. Wait to apply until you've developed a following and have garnered thousands of hits for your channel and videos. Promote your videos on your blog, through forums, and wherever else it's possible to leave a link.
What kind of sales multiple does this fast-growing video juggernaut deserve? It's tough to think of a direct comparison. Netflix, which trades for over eight times its 2018 revenue consensus, relies on subscription revenue rather than ads. And whereas YouTube largely relies on ad revenue-sharing deals with content partners, Netflix directly pays its content partners for their material.
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with. Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content. This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads.
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In January 2010, YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK. The service offers over 6,000 films. In March 2010 YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.
You will first have to build up your YouTube platform to gain more followers. While it is by no means a science to instantly get thousands of subscribers or views, by posting frequently, promoting your videos, and paying attention to engagement and demographics, you can see what performs well and curate your content to what your viewers seem to like.
In 2006, Time Magazine featured a YouTube screen with a large mirror as its annual 'Person of the Year'. It cited user-created media such as that posted on YouTube and featured the site's originators along with several content creators. The Wall Street Journal and The New York Times also reviewed posted content on YouTube in 2006, with particular regard to its effects on corporate communications and recruitment. PC World Magazine named YouTube the ninth of its Top 10 Best Products of 2006. In 2007, both Sports Illustrated and Dime Magazine featured positive reviews of a basketball highlight video titled, The Ultimate Pistol Pete Maravich MIX.
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
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48. Use a little humor. “Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing – just flashing a little sense of humor will do the trick.” – Top YouTube Marketing Tips, TechAdvisory.org/Pronto Marketing; Twitter: @prontomarketing
As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.
After all, relatability is a YouTuber’s greatest asset — along with a willingness to keep plugging away. “If you’re passionate about it, you really increase your chances of success,” says Asano. “It’s a lot of work. To produce just one video, you need camera equipment, a computer to edit it on, and time. And if you’re just starting out, you’re not going to get paid for a while because you need to build your subscribers. Don’t do it because you think you’re going to make an easy buck, because it’s not.”
25. Market your videos. “This is the piece most people forget about! Remember what I always say – You cannot just build it and they will come. You need to market ‘it’ too, no matter what ‘it’ is. Create social media posts to send people to the videos. Tell people about them – this is how you will build those views! It is the NOT MISS tasks in your marketing of these videos.
If your end goal is to actually make money from videos, there’s a far better option than simply relying on your measly allocation of ad revenue. Instead, create a YouTube channel and build an audience. The primary goal is to engage this audience and build a brand name. Then, once you've established a reputation, begin driving traffic to your own landing pages where you can up-sell viewers with premium video content.
14. Collaborate for greater reach and views. “Collaborate in your niche. If you are a fashion brand, then find top channels in allied fields like maybe travel or hospitality and feature them on your channel and see if you can be featured on theirs. This collaboration will give your brand a wider reach and a target audience that matches your audience profile. You can even collaborate with influencers on Youtube or Vloggers and ask them to add videos around your theme/playlist. This works great if you are holding an event or wish to do a series of review/demo of your products.” – Vikrant Chaudhari, 9 Smart Tips to Boost YouTube Marketing for Your Business, SocialChamps; Twitter: @SocialChamp
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
Alternatively, you can also become an affiliate for brands and make residual passive income through commissions from every sale you generate through your channel. This works especially well if you review products as part of your YouTube channel. Since there's no risk involved on the brand's end (they only pay when they make sales), there's usually a low bar to getting started.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know -- at least for your first few productions.
But from where I’m sitting, these videos are a lot like the TV show Jackass – which was on MTV between 2000 and 2002. The show featured self-injuring stunts including inserting a toy car into one cast member’s anus, snorting wasabi, and tattooing in a moving off-road vehicle. The show was broadcast before 10pm, prior to a campaign led by US Senator Joe Lieberman to remove it.
Increase your YouTube revenue with Supp.me service. Supp.me allows to easily create polls & quizzes for free. Just create a question for your subscribers and invite them to answer it. The more people visit pages you created on Supp.me, the more you earn. This is a great way of getting feedback from your audience (you can ask for ideas for new videos and so on) and increase your earnings at the same time.
Just ask Justine Ezarik (a.k.a. iJustine), an L.A.-based creator with 3.7 million YouTube subscribers on her channel, and with more than 630 million views on her videos. “Essentially, I’m a content creator who gets to talk about everything that I love – namely, cooking, tech, travel, and video games,” explains Ezarik in a telephone interview with USA TODAY. “YouTube is an extension of myself.”
This goes against what has drawn many audiences to the platform in the first place. YouTube has a history of LGBT acceptance – being the home of the “it gets better” videos, in which celebrities and public figures tell their coming out stories. Many people have also spoken about how YouTube’s videos on transitioning or mental health helped them greatly. So given this, it is hoped that going forward, YouTube also remembers to pay attention to their communities and audiences as well as the big brands and content creators.
As an advertiser on YouTube, you're populating your YouTube channel with video advertisements made by you. The difference between YouTube ads and, say, TV commercials, is that you get to show YouTube ads to more specific and often more engaged audience segments. You'll pay YouTube to host your ads on other, highly watched YouTube channels that appeal to the same viewership you're targeting.
But sponsorships are where the big bucks are made, and where intermediaries like MediaKix and other agencies come in. This is the major leagues: Most brands aren’t interested in YouTube channels with fewer than 200,000 to 300,000 subscribers or average views of less than 10,000 to 20,000 per video, says Asano. The bar is also high because videos cost more to make, and require tricky negotiations —the sponsor will want to know where their product will be featured, for how long, and so forth. “When we’re connecting top brands with top influencers on YouTube, you’re talking a minimum budget of $50,000 to $100,000, and it just goes up from there,” Asano explains. “Some of the biggest YouTube influencers get paid $100,000 to 200,000 for a single video. And then those videos get millions of views. That’s why there’s a lot of money in the space.”
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4. Connect with your audience by telling a story. “Video content is a powerful way to tell your story. Not only do consumers develop more emotional connections with video thanks to the sound, motion, and visuals, but they also are more likely to engage with a video to the end (and see and hear your entire message) than they are to read content. When done correctly, video content marketing makes significant impacts on your audience and gives you an ideal platform for testing your promotional campaigns and content efforts.” – Amy Cross, 4 Video Content Marketing Tips: Storytelling, Personalization, and More, NGDATA; Twitter: @ngdata_com
The idea of making millions off of videos the way YouTubers like PewDiePie famously have certainly seems like a pseudo-new-American Dream. And while not all of us will reach internet stardom with our videos, it might be worth looking into how you could make a few dimes from the popular platform. So, how do you make money from YouTube, and what will you need?
How many views does it take to make money on YouTube? This is a common question asked and it really depends on who you ask. You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Some say it’s $5 per thousand views. Well, we’re asking the wrong question. We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?”
The power of YouTube's ad-targeting abilities -- enabled by both its own user data and outside data it can get with Google's help -- have also helped its cause. So have its investments in building quality measurement tools that help companies gauge the impact of a video ad on things like awareness of a product and attitudes towards the brand that's selling it.
Another big reason why YouTube is such an attractive option for marketing purposes is that it’s all about video – and video marketing is all the rage right now. Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t repurpose your videos. These videos would be great for your other social profiles, your email marketing campaigns, your website and landing pages, and any other platforms or channels you might be using.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
On March 31, 2010, YouTube launched a new design with the aim of simplifying the interface and increasing the time users spend on the site. Google product manager Shiva Rajaraman commented: "We really felt like we needed to step back and remove the clutter." In May 2010, it was reported that YouTube was serving more than two billion videos a day, which was "nearly double the prime-time audience of all three major US television networks combined". In May 2011, YouTube reported on the company blog that the site was receiving more than three billion views per day. In January 2012, YouTube stated that the figure had increased to four billion videos streamed per day.
Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. YouTube tallies one new "view" after 30 seconds of watching, or a click on the video as it's playing. If the video is less than 30 seconds, views are tallied from people who watch the entire ad.
The good news is that income is rising, but efforts to generate a broad and loyal audience that turn to the service on a regular basis for original content appear to have hit a wall. The Journal points out how three years ago YouTube spent hundreds of millions of dollars on original content to build new channels, only to see many of them fail. Getting people to visit the site directly and regularly because there’s something specific they want to see, rather than dropping by occasionally via a link on another site or online service, appears to be a big challenge for the company.
“But don’t be fooled into thinking that improving your watch time is as simple as creating longer videos. A 30-second video that people watch from beginning to end will rank better than a 10-minute video that only gets watched for a couple of minutes. In the end, the best way to boost watch time is to produce videos you audience wants to watch.” – Ric Mazereeuw, How Does the youTube Algorithm Work? A Guide to Getting More Views, Hootsuite; Twitter: @hootsuite
The best advice for creating a content cadence is to set the tone from the beginning and let your audience know what to expect. Make your introduction video an introduction to what sort of content you will be publishing, and how often—and then whatever cadence you set for yourself, make sure you follow through. Don’t promise to post videos every day and then end up posting once per month.
When a video goes viral, YouTube is typically the driving force. As of 2011, YouTube is the third-ranked website globally, with hundreds of millions of users. While you might be using YouTube only to look up video of cute cats and funny pranks, other users actually generate a profit stream ranging from pocket money to money in the bank using their personal YouTube channels and the videos they create. If you want in on the YouTube gravy train, the first thing you should know is that it's not as easy as it may look.