Not only do subtitles and closed captions help viewers, they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video.           
I've edited 600+ social videos in 11 years for CBS, Absolut Vodka, Reuters, and others. I've been trusted to create effective social media videos for top rated shows, TV specials and clients like: • CSI • Victoria's Secret Fashion Show • Supergirl • The Grammys • Survivor • Absolut Vodka • The Big Bang Theory • The Kennedy Center Honors • NCIS • Blue Bloods • Criminal Minds • Amazing Race • Celebrity Big Brother My videos have appeared prominently on the websites of: • Entertainment Weekly • US Weekly • E! • Hollywood Reporter • CBS • as well as on their respective YouTube, Facebook, Twitter and Instagram pages. "I have had the pleasure of collaborating with Chris on hundreds of CBS projects. He has approached all of his tasks with the utmost dedication and critical discipline. Over the years he has emerged as a critical thinker and creative genius who with his strong sense of style and design brings a stylistic flair to every video content project we have worked together on." - Robert Winsor, Senior VP, CBS Media Group I specialize in editing and optimizing video for social media platforms like: YouTube, Twitter, Facebook, Instagram, and IGTV. I can take your raw footage and tell your story in one to five minutes in a slick, professional, polished piece sure to get eyeballs hooked. I am thorough, easy to work with and always available by phone. Want me for your next project? 1. First - Click the "Hire Now" button to invite me to your job. 2. Fill out "hire" form and propose a project. 3. We will discuss the project via phone or Upwork message. 4. I begin working on your video. If that sounds right for you, just click the green "Hire Now" button and we can start.
Making a lot of money on YouTube is not as easy as you might think. There are a lot of hurdles to overcome in the process. It's definitely not a way to get rich quick. However, if you have a hobby, are really good at a particular activity and would like to help people, are funny, or even if you just want to have some fun, YouTube is a great option to cash in some extra bucks doing something you love.
YouTube already offers advertisers the opportunity to withdraw from advertising on some videos – such as LGBTQ content or discussions of mental health – if it doesn’t sit well alongside a brand’s message. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video.

33. Think of YouTube as a content website. “Do not be too aggressive with marketing on YouTube. If you upload a sales video and wonder why it hasn’t gone viral, it is time to understand that YouTube is a content website. Deliver good content and then ask people to visit your website.” – Deepak Raj, 16 Tips to Boost Your YouTube Marketing Strategy, DailyBlogTips; Twitter: @danielscocco


Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
“If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored. The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.” – Ash Read, 7 Secrets of Super-Successful Video Marketing, Buffer; Twitter: @buffer
“Explainer videos are the best types in the engagement field: they use a short introduction to present the problem during the first few seconds, then they offer a possible solution to that problem and finally introduce the brand and explain why people should choose this product among the competition to solve their problem.” – Juan Mendez, 12 Video Marketing Tips to Help You Rank Higher on YouTube, TheNextWeb; Twitter: @TheNextWeb

Wait for approval. If you are rejected from the program, you must wait two months before applying again. If approved, you'll be allowed to choose the type of ads you want run on your videos. As of 2011, YouTube partners receive 68 percent of the profit their videos generate through advertising, so advertising your videos and nurturing your followers helps you turn a profit even faster.

34. Treat videos like blog posts. “Don’t waste the opportunities to drive traffic to your YouTube channel through other social media platforms. Think of it as you would a blog post. The more nurturing it gets from all of your social activities, the more traffic it will get. So tweet it, blog about it, post it on Facebook, and promote it through your email newsletters.” – Six Tips for Using YouTube for B2B Marketing, Bluetext; Twitter: @bluetext
You’ve determined your goal, created a storyboard, and decided on the ideal video length needed to deliver your message. Now it’s time to find your filming locations. In the film industry, this step is called location scouting, and like every other step in this process, it’s an important part of creating a compelling video. To get started, take a look at your storyboard, and create a list of the different locations each scene requires. Depending on your video concept, you may only need one location or you may need a new location for each scene. 
For channel art, choose something that represents your business while being visually dynamic. I highly recommend using graphic design tool Snappa to create your YouTube channel art. They have pre-made templates that are sized to fit your channel perfectly, all of which are fully customizable. Try to use similar colors, fonts, and stylistic choices that you make on your website and profile picture. You can also add text to help get your point or brand across more quickly. A great example is AdEspresso’s own channel art:
In any case, if you have incontrovertible evidence that YouTube is actually unprofitable today, and why that is (i.e. is it because they’re just investing all that profit back into growth, or are their upkeep costs truly just on the order of multiple billions of dollars?), would love to see it and adjust this accordingly. Doesn’t really change any of the points made though.
I'm a digital marketing expert with over 12 years of wide-ranging experience in PPC advertising, SEM, community management, inbound marketing, digital strategy, project management, and PR. My main focus is on PPC advertising. Through the thoughtful use of quality targeted content, industry-specific social research and individually tailored multi-channel campaigns + analytics, I help small-to-medium sized businesses in all industries better engage with customers and increase brand awareness while also driving revenues.  Every business has unique needs and value propositions. These variants require custom strategy solutions. I'm here to help create, implement, maintain, and iterate upon campaigns tailored specifically to your business, cause, or venture. Please reach out to learn more. :: Service Offerings :: -Google Ads (formerly Adwords) -Facebook + Instagram Ads -Twitter Ads -LinkedIn Ads -Reddit Ads :: Certifications :: Certified Google Partner Google AdWords Certified Google Analytics Certified HubSpot Inbound Certified
After all, relatability is a YouTuber’s greatest asset — along with a willingness to keep plugging away. “If you’re passionate about it, you really increase your chances of success,” says Asano. “It’s a lot of work. To produce just one video, you need camera equipment, a computer to edit it on, and time. And if you’re just starting out, you’re not going to get paid for a while because you need to build your subscribers. Don’t do it because you think you’re going to make an easy buck, because it’s not.”

Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
In any case, if you have incontrovertible evidence that YouTube is actually unprofitable today, and why that is (i.e. is it because they’re just investing all that profit back into growth, or are their upkeep costs truly just on the order of multiple billions of dollars?), would love to see it and adjust this accordingly. Doesn’t really change any of the points made though.
34. Treat videos like blog posts. “Don’t waste the opportunities to drive traffic to your YouTube channel through other social media platforms. Think of it as you would a blog post. The more nurturing it gets from all of your social activities, the more traffic it will get. So tweet it, blog about it, post it on Facebook, and promote it through your email newsletters.” – Six Tips for Using YouTube for B2B Marketing, Bluetext; Twitter: @bluetext
21. Focus on stories instead of sales. “Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.
Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:

The part in italics is what will show as the title on YouTube. You see that I leave a cliffhanger that will make people want to click. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about. I’d then put the Google logo in the thumbnail to catch the eye and make sure people know it’s about Google SEO.
47. Try live streaming videos. “Early stages of buyers’ journey, especially for B2B, can utilize live streaming to their advantage to improve SEO. YouTube Live Streaming can actually boost your organics rankings because live streamings videos are more engaging and search engines reward you for it. It’s like you’re producing fresh content similar to news and search engines in particular Google like fresh relevant and useful content.” – Al Sefati, Video Marketing Tips and YouTube SEO Checklist for 2018, Sefati Consulting; Twitter: @SefatiDotNet
The tech conceit of starting with nothing and growing a business into being profitable sounds appealing. Who wouldn't like to minimize initial investment? But the successes have typically required hundreds of millions, if not a billion or more, of investment to ultimately succeed. And there are many ways in which the grand concept can fall short the way theory sometimes does when faced with the reality of application.

This means that if someone skips an ad, or is running an ad blocker, then you don’t get paid for that view. This makes estimating the amount of views a video has and how much a user makes off of the video very challenging. It also depends if it’s a video ad at the front of your video, or just a box at the bottom of your page; this determines how many people interact with your ad and the amount of money that can be made.
1. Adopt a mobile-first mindset. “The teens that make up Gen Z had smartphones before their millennial counterparts, and every marketer looking to target this demographic should take a mobile-first approach. By creating and publishing short, fun videos with a high propensity of going viral, marketers can leverage YouTube to target smartphones with pre-roll ads that are related to the content they are searching or watching.” – Steven Pulcinella, ProspectsPLUS! as quoted in 12 Tips to Help Your YouTube Marketing Quickly Click with Generation Z, Forbes; Twitter: @Forbes
Optimize the watching experience — Improve your search presence and connect with your audience by using optimization tactics for your videos. This includes uploading Featured Content for current subscribers or a Channel Trailer for visitors. You could also curate your videos into appropriate playlists. This will organize your content and encourage viewers to continue watching.

In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.


Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.
YouTube's still-rapid viewing growth -- driven by smartphones and to an extent connected TVs -- has a lot to do with its revenue momentum. At last week's NewFronts online video ad event, YouTube disclosed it now had over 1.8 billion monthly logged-in viewers, up from 1.5 billion as of last June. And back in February 2017, YouTube said it was seeing over a billion hours per day of viewing -- that's about three times what Netflix (NFLX) witnessed on a record-breaking day in January, and 10 times what YouTube saw back in 2012.
“The way YouTube is distributed is not always conducive to ad revenue,” said Tim Bajarin, principal analyst with Campbell-based Creative Strategies, which tracks the the technology sector. “The YouTube ads are on the side, but they are not embedded in the programming, like you see in television.” The current YouTube format might be good for consumers, but that doesn’t mean it’s all that great for the bottom line, Bajarin said. “They are going to have to change things up,” Bajarin said.
YouTube's still-rapid viewing growth -- driven by smartphones and to an extent connected TVs -- has a lot to do with its revenue momentum. At last week's NewFronts online video ad event, YouTube disclosed it now had over 1.8 billion monthly logged-in viewers, up from 1.5 billion as of last June. And back in February 2017, YouTube said it was seeing over a billion hours per day of viewing -- that's about three times what Netflix (NFLX) witnessed on a record-breaking day in January, and 10 times what YouTube saw back in 2012.
In order for a YouTuber to get paid for an ad, the viewer of their video must have Ad-Block turned off (meaning they will see all the ads on videos) and must watch at least 30 seconds of videos they could otherwise skip. Or, this will work if the viewer sees smaller ads like banner ads, according to YouTuber Mah-Dry-Bread. The money generated from the viewer watching these ads is split between YouTube and your channel.

Why is YouTube now one of the most cost-effective strategies for marketing your business? More than 80% of customers are using online search to find businesses so it's vital that you show on the first page of the Search Engine Results. However the virtual landscape is becoming more and more competitive, so you may find yourself struggling to get your business to show in the top results.


YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.
Wait for approval. If you are rejected from the program, you must wait two months before applying again. If approved, you'll be allowed to choose the type of ads you want run on your videos. As of 2011, YouTube partners receive 68 percent of the profit their videos generate through advertising, so advertising your videos and nurturing your followers helps you turn a profit even faster.
Observers speculate Google has sought streaming rights to on-demand TV shows and movies to bolster YouTube Red, its new subscription service. Some media reports suggest Google could go a step further and buy rights to live TV channels, making it a more direct foe of pay TV providers such as Comcast (CMCSA), AT&T (T) and Verizon Communications (VZ). Google is usually mentioned when broadcasting rights to major sports are up for grabs.

Morgan Stanley told clients Feb. 5 that more disclosure about YouTube, as well as the smaller businesses lumped together on its balance sheet as “Other Bets,” could help investors see more value in the sum of these parts. Alphabet, which now has a market capitalization of roughly $708 billion could actually be a $1 trillion company, the bank’s analysts said.

The YouTube interface suggests which local version should be chosen on the basis of the IP address of the user. In some cases, the message "This video is not available in your country" may appear because of copyright restrictions or inappropriate content.[123] The interface of the YouTube website is available in 76 language versions, including Amharic, Albanian, Armenian, Bengali, Burmese, Khmer, Kyrgyz, Laotian, Mongolian, Persian and Uzbek, which do not have local channel versions.[124] Access to YouTube was blocked in Turkey between 2008 and 2010, following controversy over the posting of videos deemed insulting to Mustafa Kemal Atatürk and some material offensive to Muslims.[125][126] In October 2012, a local version of YouTube was launched in Turkey, with the domain youtube.com.tr. The local version is subject to the content regulations found in Turkish law.[127] In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach agreement on a licensing deal. The dispute was resolved in September 2009.[128] In April 2009, a similar dispute led to the removal of premium music videos for users in Germany.[129]
All that money is providing Google with more financial firepower to buy the rights to stream cable networks' shows on YouTube, too, which is likely to reel in even more viewers. It also is helping finance Alphabet's investments in projects such as self-driving cars and Internet-beaming balloons. That segment, known as Other Bets, lost $865 million during the July-September period, narrowing from a $980-million setback last year as Alphabet imposed more expense controls.

Certified in Google AdWords specializing in search, display and mobile advertising. Thorough knowledge of e-mail marketing & automation. Graphic design skills and knowledge of all Adobe programs. Experience in print, video, audio and digital advertising/marketing for over 5 years. Past and current jobs have provided me with the skills to become an all in one marketing maverick. With experience on both the creative and account side at a Manhattan advertising agency, I excel at creating a marketing strategy, creating the artwork, executing the strategy/campaign and providing detailed analysis when all is finished. I am certified in Google AdWords Fundamentals, Search & Mobile advertising along with proficiency as a Facebook Ads Manager, Social Media Manager for LinkedIn, Twitter & Instagram. I also maintain knowledge of Adobe Programs such as, Indesign, Photoshop, After Effects, Illustrator and Dreamweaver, and with a thorough knowledge of Microsoft Office, especially in Publisher & Excel.
I'm a digital marketing expert with over 12 years of wide-ranging experience in PPC advertising, SEM, community management, inbound marketing, digital strategy, project management, and PR. My main focus is on PPC advertising. Through the thoughtful use of quality targeted content, industry-specific social research and individually tailored multi-channel campaigns + analytics, I help small-to-medium sized businesses in all industries better engage with customers and increase brand awareness while also driving revenues.  Every business has unique needs and value propositions. These variants require custom strategy solutions. I'm here to help create, implement, maintain, and iterate upon campaigns tailored specifically to your business, cause, or venture. Please reach out to learn more. :: Service Offerings :: -Google Ads (formerly Adwords) -Facebook + Instagram Ads -Twitter Ads -LinkedIn Ads -Reddit Ads :: Certifications :: Certified Google Partner Google AdWords Certified Google Analytics Certified HubSpot Inbound Certified

I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!


You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.
The YouTube interface suggests which local version should be chosen on the basis of the IP address of the user. In some cases, the message "This video is not available in your country" may appear because of copyright restrictions or inappropriate content.[123] The interface of the YouTube website is available in 76 language versions, including Amharic, Albanian, Armenian, Bengali, Burmese, Khmer, Kyrgyz, Laotian, Mongolian, Persian and Uzbek, which do not have local channel versions.[124] Access to YouTube was blocked in Turkey between 2008 and 2010, following controversy over the posting of videos deemed insulting to Mustafa Kemal Atatürk and some material offensive to Muslims.[125][126] In October 2012, a local version of YouTube was launched in Turkey, with the domain youtube.com.tr. The local version is subject to the content regulations found in Turkish law.[127] In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach agreement on a licensing deal. The dispute was resolved in September 2009.[128] In April 2009, a similar dispute led to the removal of premium music videos for users in Germany.[129]
Once you determine how often you can post, you should also consider when you release your videos. According to Oberlo, most viewers watch YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
Michael did a great job for us and provided a very thorough SEO audit of our website. We had already done some SEO optimization, and Michael did not try to sell us extra "snake oil" as I have had others do. We had an almost two-hour call to go over his findings, and he was very willing to discuss particular aspects/questions in depth. His pricing was very reasonable. He was the only person who submitted actionable feedback in his original proposal, and he very much impressed me versus other larger digital agencies that have pitched for our business.
Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient sharing. 
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