27. Maximize engagement. “Did you know the more comments a video has, the higher it is likely to rank on YouTube? Brian Dean from BackLinko found comment counts to strongly correlate with rankings, after analyzing 1.3 million YouTube videos to better understand how the platform’s search engine works… The more comments a video has, the higher it ranks. Considering YouTube’s emphasis on user engagement, this isn’t too surprising. For this reason, it’s extremely important to encourage viewers to interact with your videos. Close your videos by encouraging viewers to ‘like’ and ‘comment below.’

On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition.[17] The agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to avoid copyright-infringement lawsuits. YouTube planned to continue operating independently, with its co-founders and 68 employees working within Google.[18]
YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop by following these steps.
In January 2010,[34] YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK.[35][36] The service offers over 6,000 films.[37] In March 2010 YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.[38]
I'm a digital marketing expert with over 12 years of wide-ranging experience in PPC advertising, SEM, community management, inbound marketing, digital strategy, project management, and PR. My main focus is on PPC advertising. Through the thoughtful use of quality targeted content, industry-specific social research and individually tailored multi-channel campaigns + analytics, I help small-to-medium sized businesses in all industries better engage with customers and increase brand awareness while also driving revenues.  Every business has unique needs and value propositions. These variants require custom strategy solutions. I'm here to help create, implement, maintain, and iterate upon campaigns tailored specifically to your business, cause, or venture. Please reach out to learn more. :: Service Offerings :: -Google Ads (formerly Adwords) -Facebook + Instagram Ads -Twitter Ads -LinkedIn Ads -Reddit Ads :: Certifications :: Certified Google Partner Google AdWords Certified Google Analytics Certified HubSpot Inbound Certified
"Commodified Internet spaces are always profit-oriented, but the goods they provide are not necessarily exchange-value and market-oriented; in some cases (such as Google, Yahoo, MySpace, YouTube, Netscape), free goods or platforms are provided as gifts in order to drive up the number of users so that high advertisement rates can be charged in order to achieve profit."[135]:181

4. Connect with your audience by telling a story. “Video content is a powerful way to tell your story. Not only do consumers develop more emotional connections with video thanks to the sound, motion, and visuals, but they also are more likely to engage with a video to the end (and see and hear your entire message) than they are to read content. When done correctly, video content marketing makes significant impacts on your audience and gives you an ideal platform for testing your promotional campaigns and content efforts.” – Amy Cross, 4 Video Content Marketing Tips: Storytelling, Personalization, and More, NGDATA; Twitter: @ngdata_com
A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.

You don’t need expensive hardware to get going. Content is far more important than having 4K or 360-degree video. Great quality helps, but today’s smartphones are more than good enough to start with. That said, good lighting is very important: natural is great, if you can be outdoors, or near a window, or pick up some lighting kits that start at a couple of hundred dollars. Clear audio is critical, too; you can buy a highly-rated clip-on lavalier (“lav”) mic starting at only $23.
Understand this, Certain KeyWords Pay More than Others.  Advertisers will pay more for the keyword, “home mortgage” (CPC $17.63) than “cheap phone cases” (CPC $1.38) because the end return is a lot higher.  If someone ends up closing on a home loan that could make them upwards of $5,000+, whereas the end return on a cheap phone case would only be $15.  Would you rather get paid from a phone case video that gets a million views with a CTR of 0.01% or a home mortgage video that only gets 10,000 views with a CTR of 0.08% ?  Consider the scenarios below with the given keywords and their cost per clicks.

30. Promote your videos on social media. “With social media becoming even more readily accessible and popular all the time it is becoming more significant for business to have their own online profiles.  If you don’t already have your own profiles, setting up your profiles now will greatly benefit you. You can find out how to set up your Facebook and Twitter Pages here and here through our easy step-by-step guides. The main social media channels that could benefit your video success are Facebook, Twitter, Google+, Instagram and Pinterest.” – Laura Morris-Richardson, 5 Video Marketing Tips: How to Promote Your YouTube Videos, JDR Group; Twitter: @JDRGroupDerby


The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.
Increase your YouTube revenue with Supp.me service. Supp.me allows to easily create polls & quizzes for free. Just create a question for your subscribers and invite them to answer it. The more people visit pages you created on Supp.me, the more you earn. This is a great way of getting feedback from your audience (you can ask for ideas for new videos and so on) and increase your earnings at the same time.
If you really love making video content, consider doing it as a side hustle – something to beef up your resume, find a creative outlet or boost your professional profile in the area about which you broadcast. When it comes to making it big on YouTube, "It's obviously becoming more challenging as there are more creators out there, and everyone is fighting for an audience," Vaught says. "But the barriers to entry are also lower."
They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.
One reason is that it caters to a narrow audience of young viewers. Music videos are its most popular content. YouTube’s stars remain relatively unknown. Felix “PewDiePie” Kjellberg is the biggest star, with 35 million subscribers to his wacky videogame montages. Even Ms. Wojcicki hadn’t heard of him before joining YouTube, she told a conference last fall.
Need a Plan to improve and grow your channel? I can help you improve and optimize your channel and give you strategies to grow your channel successfully. I can help you with any YouTube related question. Contact me for great prices on Channel consultations! I work with Businesses and Individuals with generally less than 50K subscribers. About Me: I created my own channel Lindsey LaVida and within 6 months, I went to work in office with Grant Cardone's team. Grant Cardone has over 750K subs and 100,000,000+ views. I can personally coach you along the way to YouTube success. Now, I am sharing my expertise on Upwork! SERVICE: YouTube Channel Consultation/Review: I will review your channel and videos and provide you feedback on areas to improve and strategies to help you grow and succeed in your niche and business. I can provide you ways to monetize your channel, create a script that gets subscribers, and tips on creating your own custom thumbnails easy and fast! *I can also created thumbnails and banners for your channel if you do not want to do it yourself or don't have time! Contact me with your channel and goals and I would love to help get your channel growing! ____________ About me: I started my own channel in 2016 and I started working for Grant Cardone New York Times Best Selling Author and speaker in 2017. I learned the secrets of Social Media, particularly YouTube, for growing businesses. Grant Cardone is the author of the 10X Rule and has grown a multi-million dollar business empire utilizing YouTube, video and social media. I will take what I have learned from experience with his team and my own channel and use it to grow your channel and business exponentially. Forbes says that if you aren't getting into video in 2018, you are missing out on money for your business. When your video and channel are ranked higher they will show up on the first page of YouTube search which is key for being found by potential clients, customers, and subscribers. YouTube is owned by Google, so having a video on the first page of YouTube search, is like having a website on the first page of Google. Consistently uploading quality content on a regular basis, is also an essential way to grow online. If you have the content, but don't know how to optimize your channel for growth or do not have the time, that is where I can help you. If you are just starting out with a YouTube channel or have had a channel for a while and aren't seeing the growth that you would expect and need a coach, strategist or someone to bounce ideas off of, then I am the person you are looking for. In addition for working with Grant Cardone's team, I have taken courses in video and channel optimization from Sean Cannell from Think Media. He is a top YouTube Creator and consultant, listed in Forbes. I look forward to working with you! Lindsey Jordan PS - YouTube Bonus Tip: Secret to YouTube Success: YouTube is a search engine, not social media. Therefore, it is essential to create video ideas around popular and searched titles that viewers are looking for. You must research your topics and video titles and verify that people are actually searching for that information if you want to grow a channel. People frequently make videos on whatever they want to talk about and are disappointed when they don't get the views and subs they want. Research first so that you do not waste time! If you are a business, consider "How-to" videos, tip videos, and informational videos on topics related to your business and topics people are searching for. If you need help understanding how to grow your channel and make videos people want to see, do a consultation with me and I can get your channel on the right track!
You can also sign up for Patreon, which allows you to launch membership-only video channels through YouTube at a small fee per month for regular rewards. Just imagine how much a YouTube channel could generate if it has the 1,000 subscribers required by the YPP. Charge $1 for a new channel with new content, and you could be looking at a solid monthly revenue stream.
TaylorEdwinWilliams.com I have been involved with YouTube since its inception and I have had the wonderful opportunity to watch from an insiders perspective as the platform became a giant in new media communications. YouTube is the best way to authentically reach a fan base that is actively looking for content. The most important part of what separates me from my peers is the priority I place on understanding the current landscape of the market. Every Content Creator has something that impassioned them. Here’s a brief overview of what I specialize in. -Lifestyle Vlogs -Character Animation -Whiteboard Animation -Travel Vlogs -Lectures -Interviews -Reaction Videos -Storytime Videos -Listicles -Independent News Reports -Personal Branding Videos -Product Promotion -eLearning Video My Goal as a Video Editor is make sure each person’s unique message is heard loud and clear in a way that an audience can enjoy.
14. Collaborate for greater reach and views. “Collaborate in your niche. If you are a fashion brand, then find top channels in allied fields like maybe travel or hospitality and feature them on your channel and see if you can be featured on theirs. This collaboration will give your brand a wider reach and a target audience that matches your audience profile. You can even collaborate with influencers on Youtube or Vloggers and ask them to add videos around your theme/playlist. This works great if you are holding an event or wish to do a series of review/demo of your products.” – Vikrant Chaudhari, 9 Smart Tips to Boost YouTube Marketing for Your Business, SocialChamps; Twitter: @SocialChamp
YouTube already offers advertisers the opportunity to withdraw from advertising on some videos – such as LGBTQ content or discussions of mental health – if it doesn’t sit well alongside a brand’s message. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video.
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve embedded a video in to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
Once you determine how often you can post, you should also consider when you release your videos. According to Oberlo, most viewers watch YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
49. Use tags correctly. “One of the biggest mistakes that hinders the growth of your YouTube video’s organic promotion is incorrect tag usage. Tagging in YouTube works differently than it does in a blog post. If you’ve never paid attention to YouTube tags, now’s a good time to start. You can even go back and edit all of your old tags.” – Harsh Agrawal, 10 Killer Ways to Promote YouTube Videos for Higher Traffic, ShoutMeLoud; Twitter: @shoutmeloud
Infrastructure costs -- The concept of free user services and scaling to eventually make them pay depends on the negligible price of adding additional consumers. But video is demanding of bandwidth and storage. Even if those are cheap in general, once you're handling as much material as the service does, it means big expenses for infrastructure. Although those costs won't scale linearly with the increased number of users, they do grow.
This goes against what has drawn many audiences to the platform in the first place. YouTube has a history of LGBT acceptance – being the home of the “it gets better” videos, in which celebrities and public figures tell their coming out stories. Many people have also spoken about how YouTube’s videos on transitioning or mental health helped them greatly. So given this, it is hoped that going forward, YouTube also remembers to pay attention to their communities and audiences as well as the big brands and content creators.
On October 9, 2006, it was announced that the company would be purchased by Google for US$1.65 billion in stock, which was completed on November 13. At that time it was Google's second-largest acquisition.[17] The agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to avoid copyright-infringement lawsuits. YouTube planned to continue operating independently, with its co-founders and 68 employees working within Google.[18]
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers. 
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