46. Put the hook in the first burst of your message. “You only have a few seconds to make your message stick. In those precious moments, it’s crucial to have your brand message heard. Before posting the content, it’s important to ask yourself, ‘Can a viewer get a persuasive glimpse of what they’re about to watch?’ Whether your video is entertaining, informative, sarcastic, or best of all, authentic, be sure the first burst of your message has the hook they need to keep watching.” – Dustin Kapper, As Seen on YouTube: Tips for Video Marketing, PepperGang; Twitter: @Pepper_Gang

“It is worth noting that millennials are generally more entrepreneurial, with 72% of high-school students saying that they would like to own their own businesses and 76% saying they hope to turn their hobbies into full-time jobs, according to data published by Mashable. You can use this information to develop and deploy marketing campaigns that appeal to the entrepreneurial spirit exhibited by millennials.” – Irfan Ahmad, 7 YouTube Marketing Tips for Reaching More Millennial Consumers, Social Media Week; Twitter: @socialmediaweek


During November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface.[46] In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites.[47] At the same time, a new version of the YouTube logo was introduced with a darker shade of red, which was the first change in design since October 2006.[48]
In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for US viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney.[26][27]

45. Optimize your videos and playlists for watch time. “Industry expert Mark Robertson confirmed that since October 2012, YouTube’s algorithm has prioritized videos that lead to longer overall watch time or viewing sessions, rather than videos that get more views. So, if viewers watch your videos – and suggested videos – beyond the first view, then your videos are more likely to be ranked highly in YouTube’s search results and related videos.

I am an LA based video producer. I shoot, edit video, and capture audio. I also do consulting for brand growth and identity. I seek to further hone my skills, broaden my experience and create amazing content. -I shoot -I edit -I design motion graphics -I sweeten and mix audio Most of all I tell stories. If you need an video editor or producer with a knack for narrative and a big picture approach to brand, I am here for you. I am well versed in capturing in the field under every kind of circumstance. I work with a wide variety of software platforms, tools and equipment. Be it video, audio, still photography or all three at once, I have the skills and background required. I have over 5 years experience with Adobe Premiere, Photoshop, Lightroom, and Audition. My past clients include Super Bowl winning quarterback Trent Dilfer, World Series winning pitcher Adam Wainwright, and Hoverboard. I also also collaborate with non-profits, musicians, and small local businesses. I am passionate about new media platforms, particularly YouTube. I have been an active part of the community for over a decade. I have a keen understanding of brand identity and growing social channels. In my spare time I host a podcast, run a YouTube series, and photograph creatives for Instagram. Hit me up for any video editing, audio mixing or production needs.


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“According to YouTube’s documentation, End Screens can be incorporated anywhere within the last 5 to 20 seconds of a video and can include up to four elements. In addition to promoting a creator’s own videos and encouraging users to subscribe, the feature can also point viewers to other videos, playlists, or channels on YouTube, or can be used to promote non-YouTube content, like websites, merchandise for sale, or crowdfunding campaigns.
I fell in love with SEO over 4 years ago, and since them I made it a point to master ranking on both Google and YouTube. I have very extensive knowledge of keyword research, tagging, on page SEO as well as many other fun talents. I also have a strong background in lead generation, sales funnels, landing pages, product creation, web design, Wordpress and backlinking. I think that having over 10 years in sales and marketing gives me a very good understanding of what my clients need to grow their business. I love fun and challenging projects. When I am not working online, I paint murals.
Broadcasters snipe at the quality of YouTube's videos, aiming to hold on to TV advertising. Competing in subscription-based services vs. the likes of Netflix and Hulu would take big content investments. Not knowing YouTube's costs, margins or growth history will make it hard to gauge how it's meeting the challenges -- and the potential for a blow to its value to Alphabet, whose overall market capitalization approaches $500 billion. Alphabet stock closed Friday at 747.60, up 1.5%.
For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.
YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.
The Social Media Marketing podcast, a top-10 marketing podcast on iTunes, is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. To discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing, subscribe to the podcast on iTunes/Apple Podcast | Android | Google Play | Stitcher | TuneIn | RSS.
There are other views in the debate that agree with Tapscott and Williams that it is increasingly based on harnessing open source/content, networking, sharing, and peering, but they argue that the result is not an economic democracy, but a subtle form and deepening of exploitation, in which labour costs are reduced by Internet-based global outsourcing.
I've edited 600+ social videos in 11 years for CBS, Absolut Vodka, Reuters, and others. I've been trusted to create effective social media videos for top rated shows, TV specials and clients like: • CSI • Victoria's Secret Fashion Show • Supergirl • The Grammys • Survivor • Absolut Vodka • The Big Bang Theory • The Kennedy Center Honors • NCIS • Blue Bloods • Criminal Minds • Amazing Race • Celebrity Big Brother My videos have appeared prominently on the websites of: • Entertainment Weekly • US Weekly • E! • Hollywood Reporter • CBS • as well as on their respective YouTube, Facebook, Twitter and Instagram pages. "I have had the pleasure of collaborating with Chris on hundreds of CBS projects. He has approached all of his tasks with the utmost dedication and critical discipline. Over the years he has emerged as a critical thinker and creative genius who with his strong sense of style and design brings a stylistic flair to every video content project we have worked together on." - Robert Winsor, Senior VP, CBS Media Group I specialize in editing and optimizing video for social media platforms like: YouTube, Twitter, Facebook, Instagram, and IGTV. I can take your raw footage and tell your story in one to five minutes in a slick, professional, polished piece sure to get eyeballs hooked. I am thorough, easy to work with and always available by phone. Want me for your next project? 1. First - Click the "Hire Now" button to invite me to your job. 2. Fill out "hire" form and propose a project. 3. We will discuss the project via phone or Upwork message. 4. I begin working on your video. If that sounds right for you, just click the green "Hire Now" button and we can start.
33. Think of YouTube as a content website. “Do not be too aggressive with marketing on YouTube. If you upload a sales video and wonder why it hasn’t gone viral, it is time to understand that YouTube is a content website. Deliver good content and then ask people to visit your website.” – Deepak Raj, 16 Tips to Boost Your YouTube Marketing Strategy, DailyBlogTips; Twitter: @danielscocco
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At the end of the day, though, there are a lot of variables that can affect just how much you can make on YouTube. Your audience has a lot to do with the type of ad that would work best. For example, if you are making short funny videos, it’s probably best to not include a 30-second ad at the beginning—a viewer might just skip right on by. Luckily, YouTube has an analytics page that you can use to see just about every measurable aspect of your video—from demographics to time of day watched and location.
In March 2013, the number of unique users visiting YouTube every month reached 1 billion.[60] In the same year, YouTube continued to reach out to mainstream media, launching YouTube Comedy Week and the YouTube Music Awards.[61][62] Both events were met with negative to mixed reception.[63][64][65][66] In November 2013, YouTube's own YouTube channel had surpassed Felix Kjellberg's PewDiePie channel to become the most subscribed channel on the website. This was due to auto-suggesting new users to subscribe to the channel upon registration.[67]

“Another tip to improve the ranking of your video is to embed it directly on your blog, hopefully in an article that follows best practices for SEO and has relation with the theme. Embedding articles in your company’s blog will give them more meat and value.” – Nhorman Dario Rodriguez Rocha, Top 5 YouTube Marketing Tips for Your Business, Duo Executives
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
“When you create your videos, you should keep this in mind. What is going to be the ad that draws people to the video? If you’re going to draw people in with an offer of information, then the video should get to that information right away. For example, if the link to the video said ‘Weekly market report,’ then the video should begin with the weekly market report, or some information pertaining to it.” – Michael Darmanin, The 4 Essential YouTube Tips, RISMedia; Twitter: @RISMediaUpdates
I’m sure you have seen a viral YouTube video. They come in all shapes and sizes—from super popular songs like “Watch Me (Whip/Nae Nae)” to a funny grumpy cat, someone falling down, or even something completely off the wall like Ylvis' “What Does the Fox Say?" video. What do they all have in common? Well, these posters all made a ton of money on YouTube when their videos went viral.

It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
5. Consider the customer journey. “If you’re just starting out on YouTube and have yet to build a following, chances are your first viewers will find you through search. So before you hit record or start building your video story, think about how you want your customers or viewers to find you. Who are you trying to attract? What are they searching for on Google or YouTube and how can you help them? Figure out which keywords you want your brand to rank for and craft compelling and entertaining video content around those keywords. The key to is to think about what the ideal path for your customer is. Say your company is a photo printing company. Your brand may be interesting to people who are searching for things such as ‘engagement photos,’ ‘scrapbooks,’ etc. If you want to capture those interested folks, your best bet is to create content for what they’re already searching for.” – Amy Copperman, 4 Essential Tips for YouTube Video Success, Adobe Spark; Twitter: @AdobeSpark
“…’So I really do believe that it’s not about the quality of your camera or your equipment. It’s about the value of the content you’re creating and how much you’re actually going to answer people’s questions or solve people’s problems. And that’s true of so many different videos on YouTube. There are videos that have millions of views that were shot on an iPhone.'” – Sunny Lenarduzzi as quoted by Tyler Basu in Top 3 YouTube Video Marketing Tips from Sunny Lenarduzzi, Influencive; Twitter: @Influencive
Regardless of the exact number, it's safe to assume that YouTube's ad sales are growing at a rapid clip. On its earnings calls, Google has signaled that outside of mobile search, YouTube has been the biggest driver behind its rapid ad sales growth. Last quarter, "paid clicks" on Google's own sites and apps rose 59% annually -- this figure covers not only actual ad clicks, but (among other things) the showing of YouTube video ads that were watched long enough for Google to get paid.

Link economics -- For years, people in media and tech proclaimed the link economy. The idea was that you'd give away material, welcome people to link to it, and those links would bring new audiences that you could then turn into customers. But there is a basic problem, in that very few people actually click links that require them to go to other sites. As the Journal pointed out, many people simply watch a video hosted on YouTube and embedded elsewhere and don't actually visit Google's site, reducing the ability to display ads.


In March 2013, the number of unique users visiting YouTube every month reached 1 billion.[60] In the same year, YouTube continued to reach out to mainstream media, launching YouTube Comedy Week and the YouTube Music Awards.[61][62] Both events were met with negative to mixed reception.[63][64][65][66] In November 2013, YouTube's own YouTube channel had surpassed Felix Kjellberg's PewDiePie channel to become the most subscribed channel on the website. This was due to auto-suggesting new users to subscribe to the channel upon registration.[67]
Wait for approval. If you are rejected from the program, you must wait two months before applying again. If approved, you'll be allowed to choose the type of ads you want run on your videos. As of 2011, YouTube partners receive 68 percent of the profit their videos generate through advertising, so advertising your videos and nurturing your followers helps you turn a profit even faster.
Certified in Google AdWords specializing in search, display and mobile advertising. Thorough knowledge of e-mail marketing & automation. Graphic design skills and knowledge of all Adobe programs. Experience in print, video, audio and digital advertising/marketing for over 5 years. Past and current jobs have provided me with the skills to become an all in one marketing maverick. With experience on both the creative and account side at a Manhattan advertising agency, I excel at creating a marketing strategy, creating the artwork, executing the strategy/campaign and providing detailed analysis when all is finished. I am certified in Google AdWords Fundamentals, Search & Mobile advertising along with proficiency as a Facebook Ads Manager, Social Media Manager for LinkedIn, Twitter & Instagram. I also maintain knowledge of Adobe Programs such as, Indesign, Photoshop, After Effects, Illustrator and Dreamweaver, and with a thorough knowledge of Microsoft Office, especially in Publisher & Excel.

After all, relatability is a YouTuber’s greatest asset — along with a willingness to keep plugging away. “If you’re passionate about it, you really increase your chances of success,” says Asano. “It’s a lot of work. To produce just one video, you need camera equipment, a computer to edit it on, and time. And if you’re just starting out, you’re not going to get paid for a while because you need to build your subscribers. Don’t do it because you think you’re going to make an easy buck, because it’s not.”
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You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.

For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
This means that if someone skips an ad, or is running an ad blocker, then you don’t get paid for that view. This makes estimating the amount of views a video has and how much a user makes off of the video very challenging. It also depends if it’s a video ad at the front of your video, or just a box at the bottom of your page; this determines how many people interact with your ad and the amount of money that can be made.
29. Prioritize the visual appeal of your YouTube channel. “Next, work on the visual appeal of your channel. Describe what the channel is all about and add links to relevant content that you may have shared in websites and other platforms. This makes it easier for visitors who want to check your credentials again or learn what your brand is all about. Do not neglect the margins on the left and right side of your channel. Use them to showcase pictures and other content related to your brand.” – Maryanne Gaitho, How to Make YouTube Your Social Media Marketing Tool, SimpliLearn.com; Twitter: @simplilearn
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
“So, use YouTube Analytics to see what videos are successful at keeping viewers watching. Pay close attention to the Watch Time report and Audience Retention report. Keep viewers watching each of your videos by using effective editing techniques to maintain and build interest throughout each video. Then, direct viewers to watch more content by adding end screens to each of your videos. Next, build your subscriber base, because subscribers are your most loyal fans and will be notified of new videos and playlists to watch. Finally, build longer watch-time sessions for your content by using playlists and creating a regular release schedule to encourage viewers to watch sets of your videos instead of just single videos.” – Greg Jarboe, 3 Big YouTube Numbers Video Marketers Need to Care About, Tubular Insights; Twitter: @tubularinsights
The idea of making millions off of videos the way YouTubers like PewDiePie famously have certainly seems like a pseudo-new-American Dream. And while not all of us will reach internet stardom with our videos, it might be worth looking into how you could make a few dimes from the popular platform. So, how do you make money from YouTube, and what will you need? 
“According to YouTube’s documentation, End Screens can be incorporated anywhere within the last 5 to 20 seconds of a video and can include up to four elements. In addition to promoting a creator’s own videos and encouraging users to subscribe, the feature can also point viewers to other videos, playlists, or channels on YouTube, or can be used to promote non-YouTube content, like websites, merchandise for sale, or crowdfunding campaigns.
Facebook and Twitter could pose new challenges to YouTube, because those social networks are creating their own video services. “If YouTube wants to move towards strong profitability, or to be profitable, they are gong to have to take that advertising and make it part of any actual programming,” Bajarin said. “And one way to have control over all that is to create their own content.”
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

The Social Media Marketing podcast, a top-10 marketing podcast on iTunes, is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. To discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing, subscribe to the podcast on iTunes/Apple Podcast | Android | Google Play | Stitcher | TuneIn | RSS.
Have you ever watched a YouTube star’s video and thought, I could’ve done that? Me neither. Out of all the influencer platforms, YouTube strikes me as the most intimidating. But it can also be the most lucrative, with top YouTubers earning well into the six figures from advertising revenue alone. And this pie is only getting expanding: YouTube recently reported that the number of users earning over $100,000 on the platform has increased by more than 40 percent annually; currently, 75 percent more channels have surpassed a million subscribers versus last year.
In-stream ads refer to ads that play within a YouTube video itself. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
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