In 2017, YouTube is predicted to evolve even further, making more changes that will benefit companies who incorporate it into their social media and video marketing strategies. From added profile and socialization features for better audience connection to exploring long-form, television style content, YouTube is expected to make some major upgrades this year.
For each scene, make sure you film from a few positions so you can edit between the clips. For an interview or video focused on a single individual, this may mean moving the camera from facing the scene head on to filming from a 45-degree angle. You can also try to move the camera closer and further away or zooming in and out for more variety. Cutting between different angles and distances will keep your video visually interesting and engaging for your viewers.
Whether you’re new to YouTube video marketing or looking for ways to improve your efforts, you will benefit from tips for engaging your audience, perfecting your strategy, and using the platform as effectively as possible. We’ve collected 50 YouTube video marketing tips from marketing leaders, video experts, social media aficionados, and other authorities in the field to help you in your quest to create engaging videos and increase your traffic, gain YouTube channel subscribers, and ultimately boost revenue. To help you find the tips you need most, we have categorized them and then alphabetized the tips within each category; thus, our 50 expert YouTube marketing tips are not ranked or rated in any way.
7. Focus on audience retention. “If people are closing your videos after only viewing 15 seconds, you need to consider how to make the video more interesting to viewers. If people are leaving the video halfway through, this may indicate that you have focused on a specific topic for too long.” – Eleanor Reynolds, YouTube Marketing for B2B Companies: Tips & Examples, The Hallam Blog; Twitter: @HallamInternet
Promote your videos. Only videos that record thousands of visitors and channels that update videos frequently make the cut for YouTube's Partner Program. Wait to apply until you've developed a following and have garnered thousands of hits for your channel and videos. Promote your videos on your blog, through forums, and wherever else it's possible to leave a link.
Before you can start getting paid, you'll need to reach the payment threshold. This varies depending on your currency. In the US, the payment threshold is $100. This means you'll need to earn $100 before you can start collecting any money. If you've hit your payment threshold, you'll be paid around the 21st of every month. If you didn't meet the threshold, that money will be rolled over into next month's amount.
22. Follow relevant creators. “This YouTube tip is a bit out-of-the-box strategy. Think creative. Do wonders. Everyone sees all the available options on the platform and everywhere gets different results. One of the reasons for that difference is that people who work harder and think out-of-the-box get better results. Speaking of which, this strategy of ‘following relevant creators’ will help guide you to get engaged with the relevant audience, and ultimately you will meet a share of their audience. This is how people grow their YouTube Channels. YouTube Collaboration is a vital growth trend that YouTubers adopt, but this happens when you have some followers base and others (you’re collaborating) have some audience too. But, once you start relevant content creators on YouTube, they will notice you and maybe, the process of communication begins from there.” – Ali Raza, 10 YouTube Tips for Video Marketing, Ali Raza
I believe that videos have the power to connect people, spread messages, and really make a difference in the world. I partner with artists and businesses to find the right combination of audio, visuals, and heart that best fits you and your story. Our best work isn’t a result of our hard work but your story and your passion. We see ourselves as a catalyst to allow others to see the awesomeness in you that’s already there. I have 10+ years of experience in these areas of online video growth: +Video Editing +Video Shooting +Video Marketing +Video Blogging +Metadata Research +Marketing Strategies +Thumbnail Design +Design & Creative My Specialties +web series +music videos +commercials +training videos
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site firstname.lastname@example.org
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure.
Link economics -- For years, people in media and tech proclaimed the link economy. The idea was that you'd give away material, welcome people to link to it, and those links would bring new audiences that you could then turn into customers. But there is a basic problem, in that very few people actually click links that require them to go to other sites. As the Journal pointed out, many people simply watch a video hosted on YouTube and embedded elsewhere and don't actually visit Google's site, reducing the ability to display ads.
Advertisers only pay when someone clicks an ad or watches for 30 seconds. This is why you can’t tie your channel views to dollars. If your video gets ten million views but nobody watches or click the ads, you don’t make any money. This is how I’m able to make $1 per 25 views. Advertisers pay big money to get their ad in front of specific and targeted audience.
“The first step in producing a video that ranks high in your niche is finding the right keywords. You should find keywords that have YouTube video results on the first page of Google so that your video also has a high likelihood of ranking near the top of the page for the relevant search terms.” – Raghav Haran, A YouTube Video Marketing Guide to Increase Prospects in Your Funnel, Single Grain; Twitter: @singlegrain
4. Use product placement and video sponsorship: Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shout out. You’ll likely receive payments on a per-sale basis or in commission tiers. Search on sites such as ShareASale, Clickbank and CJ Affiliate by Conversant for possible corporate partners — and be sure you’re willing to vouch for the company and products you’re selling before signing up.
17. Don’t increase video length in an effort to increase watch time. “When YouTube decided to mothball the view metric, it replaced it with ‘watch time,”’or how long a viewer watches a video. Not only are individual videos ranked by watch time, but so are your channels, according to YouTube: ‘Channels and videos with higher watch times are likely to show up higher in search results and recommendations.’
Now that your YouTube channel is up and running, let’s talk about search. Remember how we mentioned that YouTube is the second largest search engine? While creating engaging content is a must, it’s not the only factor for success. There are several things you can do to optimize your videos to rank highly on both YouTube and in Google search results.