FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
Hello! My name is Paul. I excel at combining a knack for creative thinking with hard professional skills. I use this to bring a fresh perspective to the table on a broad set of skills from YouTube channel management and optimization to professional video editing and shooting to social media marketing. EDUCATION: -Finance and Entrepreneurship double major (Indiana University, Kelley School of Business) -Creative Writing minor (Indiana University) EXPERIENCE I have been doing freelance and contract work in the telecommunications field for several years now, including a 6-month contract with the NCAA communications department (March-September 2017) to solve issues they were having with email delivery and salesforce as well as help strategize for their future outreach/recruitment tactics. I have extensive experience with video editing and animation in Adobe After Effects, and Adobe Premiere Pro, ranging from dynamic streaming videos and lyric videos for musical artists to music video editing, professional/corporate video arrangement and editing, script writing and delivery, YouTube video editing, and much more. Some of my specialties include: -Video animation (professional promotional videos, logo animation sequences, etc) -YouTube channel management and optimization (both corporate and recreational) -Video arrangement, color grading, special effects, etc. - Notable clients include: The NCAA, VertiMax, Adobe Experience Cloud I draw from an education balanced between the professional work environment and creative spheres to present a blend of strong professional communication skills, critical thinking, and creative problem-solving. Some of my business-related specialties include -Business plan writing and editing -Small business consultation (corporate strategy, operations, and supply chain) -Marketing strategy and social media marketing -Professional communication -Partnerships and contracts -Non Disclosure Agreements (drafting and editing) -Business plan drafting and editing -Presentation editing I also drum for and manage 2 nationally-touring bands. This has given me excellent experience in assembling and editing EPK's (electronic press kits), as well as writing for and managing social media accounts of all kinds, analyzing and optimizing YouTube channels using YouTube analytics, search engine optimization, and using Facebook ads and analytics to maximize post reach. -EPK's (electronic press kits) -Social media management and optimization -YouTube analytics, optimization, and search result placement -Facebook ads and analytics/optimization
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal. Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign. YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.
There will be two images that you choose. The first will be your account’s picture, which will work similar to Facebook’s profile pictures. The second will be your channel art, which will be displayed at the top of your channel much like Facebook’s cover photo. You need to choose these images wisely, as they’ll be one of the first things that users notice about your brand. In the example below, my account picture is the picture of me, and the flowers are my channel art (please note, this is only an example account).
“I recommend that your account picture (which you set through your Google account) is some sort of brand logo. If you’re a one-person business, it can be a professional headshot of you. Ideally, it should match your profile pictures on other social media accounts for instant brand recognition. This works both ways; if ones of your followers from another site comes across your YouTube, you want them to recognize you so they’re more likely to watch. And, vice versa, if a viewer Googles you, you want them to be sure that the Facebook profile they’re clicking on is actually you. To change your channel art, just click on it when editing your profile.” – Ana Gotter, The Beginner’s Guide to YouTube Marketing, AdEspresso; Twitter: @AdEspresso
One of the biggest complaints I hear about video is that it’s so time consuming. It takes forever just to make one video. We’ve found a solution. We call it the, “Massive Video Production Strategy” This allows you to make the most amount of videos in the least amount of time and work. By using this strategy, some of our clients were able to shoot, edit, upload and optimize 30 videos in 9 hours.
“But don’t be fooled into thinking that improving your watch time is as simple as creating longer videos. A 30-second video that people watch from beginning to end will rank better than a 10-minute video that only gets watched for a couple of minutes. In the end, the best way to boost watch time is to produce videos you audience wants to watch.” – Ric Mazereeuw, How Does the youTube Algorithm Work? A Guide to Getting More Views, Hootsuite; Twitter: @hootsuite
How many views does it take to make money on YouTube? This is a common question asked and it really depends on who you ask. You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Some say it’s $5 per thousand views. Well, we’re asking the wrong question. We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?”
In January 2010, YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK. The service offers over 6,000 films. In March 2010 YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.
Considered as one of the biggest social media platforms, YouTube really changed the image of internet along with its contemporaries like Google, Facebook and Twitter – the titans of the modern World Wide Web. For the past decade, the internet has been transformed from a source of information into haven for different ventures like entertainment, music, games and business.
A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.
If you are an online business with a passion for education, I can help you grow your community through video. I love helping businesses, teachers and influencers have a valuable conversation with their audience. I specialize in YouTube video strategy and optimization, online course creation, and content packaging so your audience becomes loyal, engaged followers. Within the next decade, any online business who doesn't make video a top priority will be left behind. For years I've helped businesses in the fields of personal/professional development, health and wellness, wealth creation, and real estate. I look forward to helping you grow your business and audience!
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
40. Create engaging video titles. “I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.” – Will Fleiss, 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers, Outbrain; Twitter: @Outbrain
18. Find the right influencers. “It is the age of digital celebrities; or as they are called – Influencers. These are the people who get people to not just think about your brand, but also buy from you! Unlike the traditional celebrities, these digital stars still work their regular jobs and do regular stuff that their followers can relate to. They have a dedicated audience unlike movie stars or celebs who have a large but detached fan base. Also, brand endorsements seem like a natural fit in their content because the sole purpose of their online presence is to share their life with their fans. Measurement of the ROI for such influencer campaigns is also easier when compared to a celebrity endorsement.” – Aravinda Holla, How Brands Can Easily Analyze the YouTube Stats of Any Video Creator, Vidooly; Twitter: @vidoolydotcom
Because of the time you're allotted with this ad format, it's suggested that you create this type of ad with the goal of views and brand development, rather than just clicks into your website. This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don't want to skip, and one viewers remember the next time they approach your product or service.
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling -- it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.