However, YouTube channels on the smaller side can still be monetized. Your earning potential isn't determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That's not to say subscriber count doesn't matter—check out our tips to get more subscribers on YouTube.

You will first have to build up your YouTube platform to gain more followers. While it is by no means a science to instantly get thousands of subscribers or views, by posting frequently, promoting your videos, and paying attention to engagement and demographics, you can see what performs well and curate your content to what your viewers seem to like. 
“When you create your videos, you should keep this in mind. What is going to be the ad that draws people to the video? If you’re going to draw people in with an offer of information, then the video should get to that information right away. For example, if the link to the video said ‘Weekly market report,’ then the video should begin with the weekly market report, or some information pertaining to it.” – Michael Darmanin, The 4 Essential YouTube Tips, RISMedia; Twitter: @RISMediaUpdates
You will first have to build up your YouTube platform to gain more followers. While it is by no means a science to instantly get thousands of subscribers or views, by posting frequently, promoting your videos, and paying attention to engagement and demographics, you can see what performs well and curate your content to what your viewers seem to like. 
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[3] Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign.[4] YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.[5]
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve embedded a video in to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
I am an LA based video producer. I shoot, edit video, and capture audio. I also do consulting for brand growth and identity. I seek to further hone my skills, broaden my experience and create amazing content. -I shoot -I edit -I design motion graphics -I sweeten and mix audio Most of all I tell stories. If you need an video editor or producer with a knack for narrative and a big picture approach to brand, I am here for you. I am well versed in capturing in the field under every kind of circumstance. I work with a wide variety of software platforms, tools and equipment. Be it video, audio, still photography or all three at once, I have the skills and background required. I have over 5 years experience with Adobe Premiere, Photoshop, Lightroom, and Audition. My past clients include Super Bowl winning quarterback Trent Dilfer, World Series winning pitcher Adam Wainwright, and Hoverboard. I also also collaborate with non-profits, musicians, and small local businesses. I am passionate about new media platforms, particularly YouTube. I have been an active part of the community for over a decade. I have a keen understanding of brand identity and growing social channels. In my spare time I host a podcast, run a YouTube series, and photograph creatives for Instagram. Hit me up for any video editing, audio mixing or production needs.
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.
"Whether your business is closer to Boeing or P&G, or more like YouTube or flickr, there are vast pools of external talent that you can tap with the right approach. Companies that adopt these models can drive important changes in their industries and rewrite the rules of competition"[134]:270 "new business models for open content will not come from traditional media establishments, but from companies such as Google, Yahoo, and YouTube. This new generation of companies is not burned by the legacies that inhibit the publishing incumbents, so they can be much more agile in responding to customer demands. More important, they understand that you don't need to control the quantity and destiny of bits if they can provide compelling venues in which people build communities around sharing and remixing content. Free content is just the lure on which they layer revenue from advertising and premium services".[134]:271sq

16. Create usable, valuable content. “First and foremost, a YouTube video should serve a purpose and give consumers a reason to visit your channel. Instead of trying to create the next viral video, focus on what type of information your clients are looking for and provide that information in an interesting and valuable way. The Home Depot’s You Tube page is a great example of crafting video content that their audience is looking for. The company’s channel is packed full of how to videos that cater to their consumer’s do it yourself attitude. Remember, your You Tube Channel is a great educational tool and one that can provide your target customer with valuable information and establish a lasting relationship with your organization.” – Payden Sewell, YouTube Marketing Tips, Full Media; Twitter: @fullmedia
“Explainer videos are the best types in the engagement field: they use a short introduction to present the problem during the first few seconds, then they offer a possible solution to that problem and finally introduce the brand and explain why people should choose this product among the competition to solve their problem.” – Juan Mendez, 12 Video Marketing Tips to Help You Rank Higher on YouTube, TheNextWeb; Twitter: @TheNextWeb
So far, though, this has all proved to be mostly idle speculation. Analysts say Google has not been bidding aggressively to win streaming rights. It's not clear whether YouTube, long the top video site overall in unique visitors, aims to be the No. 1 aggregator of all video, says Joel Espelien, an analyst at the Diffusion Group, a video-focused research firm.
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9. Know your audience. “Your audience has needs, and no two audiences are alike. This group of people that have started to follow your content, these are individuals that are interested in what you have to say. You need to be able to give them what they came for, while also being able to stay true to your brand. Finding that healthy balance between what your brand needs and what the audience wants is key to maximizing how you market your content. By using YouTube as a social media marketing tool, you’re connecting with the people who support you, while also growing your brand.” – Stevan McGrath, The 7 Key Ways to Be Successful on YouTube, BestTechie; Twitter: @besttechie
You should focus on targeting one goal per video. Some of the most common video goals are to increase brand awareness or views, clicks, or inbound links and social shares . Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
Brooke was exceptional to work with. She presented the material in an extremely organized and well documented manner. We were looking for a roadmap to help us navigate our way through Youtube, and Brooke gave us that and so much more. Because of her research and thorough understanding of our needs, we walked away with an invaluable resource. KNOWLEDGE! I'd highly recommend her to anybody!
Need a Plan to improve and grow your channel? I can help you improve and optimize your channel and give you strategies to grow your channel successfully. I can help you with any YouTube related question. Contact me for great prices on Channel consultations! I work with Businesses and Individuals with generally less than 50K subscribers. About Me: I created my own channel Lindsey LaVida and within 6 months, I went to work in office with Grant Cardone's team. Grant Cardone has over 750K subs and 100,000,000+ views. I can personally coach you along the way to YouTube success. Now, I am sharing my expertise on Upwork! SERVICE: YouTube Channel Consultation/Review: I will review your channel and videos and provide you feedback on areas to improve and strategies to help you grow and succeed in your niche and business. I can provide you ways to monetize your channel, create a script that gets subscribers, and tips on creating your own custom thumbnails easy and fast! *I can also created thumbnails and banners for your channel if you do not want to do it yourself or don't have time! Contact me with your channel and goals and I would love to help get your channel growing! ____________ About me: I started my own channel in 2016 and I started working for Grant Cardone New York Times Best Selling Author and speaker in 2017. I learned the secrets of Social Media, particularly YouTube, for growing businesses. Grant Cardone is the author of the 10X Rule and has grown a multi-million dollar business empire utilizing YouTube, video and social media. I will take what I have learned from experience with his team and my own channel and use it to grow your channel and business exponentially. Forbes says that if you aren't getting into video in 2018, you are missing out on money for your business. When your video and channel are ranked higher they will show up on the first page of YouTube search which is key for being found by potential clients, customers, and subscribers. YouTube is owned by Google, so having a video on the first page of YouTube search, is like having a website on the first page of Google. Consistently uploading quality content on a regular basis, is also an essential way to grow online. If you have the content, but don't know how to optimize your channel for growth or do not have the time, that is where I can help you. If you are just starting out with a YouTube channel or have had a channel for a while and aren't seeing the growth that you would expect and need a coach, strategist or someone to bounce ideas off of, then I am the person you are looking for. In addition for working with Grant Cardone's team, I have taken courses in video and channel optimization from Sean Cannell from Think Media. He is a top YouTube Creator and consultant, listed in Forbes. I look forward to working with you! Lindsey Jordan PS - YouTube Bonus Tip: Secret to YouTube Success: YouTube is a search engine, not social media. Therefore, it is essential to create video ideas around popular and searched titles that viewers are looking for. You must research your topics and video titles and verify that people are actually searching for that information if you want to grow a channel. People frequently make videos on whatever they want to talk about and are disappointed when they don't get the views and subs they want. Research first so that you do not waste time! If you are a business, consider "How-to" videos, tip videos, and informational videos on topics related to your business and topics people are searching for. If you need help understanding how to grow your channel and make videos people want to see, do a consultation with me and I can get your channel on the right track!
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
Now that your YouTube channel is up and running, let’s talk about search. Remember how we mentioned that YouTube is the second largest search engine? While creating engaging content is a must, it’s not the only factor for success. There are several things you can do to optimize your videos to rank highly on both YouTube and in Google search results.
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