“Even if advertisers are paying a decent amount to promote their products through video ads, only a portion of their expenditures ever make it into content creators’ pockets,” says entrepreneur Michael Johnston. “For example, if advertisers are paying an average of $20 per 1,000 ad impressions, the videos where those ads are being shown may only generate $2 or $3 per 1,000 views.”

Hello! My name is Paul. I excel at combining a knack for creative thinking with hard professional skills. I use this to bring a fresh perspective to the table on a broad set of skills from YouTube channel management and optimization to professional video editing and shooting to social media marketing. EDUCATION: -Finance and Entrepreneurship double major (Indiana University, Kelley School of Business) -Creative Writing minor (Indiana University) EXPERIENCE I have been doing freelance and contract work in the telecommunications field for several years now, including a 6-month contract with the NCAA communications department (March-September 2017) to solve issues they were having with email delivery and salesforce as well as help strategize for their future outreach/recruitment tactics. I have extensive experience with video editing and animation in Adobe After Effects, and Adobe Premiere Pro, ranging from dynamic streaming videos and lyric videos for musical artists to music video editing, professional/corporate video arrangement and editing, script writing and delivery, YouTube video editing, and much more. Some of my specialties include: -Video animation (professional promotional videos, logo animation sequences, etc) -YouTube channel management and optimization (both corporate and recreational) -Video arrangement, color grading, special effects, etc. - Notable clients include: The NCAA, VertiMax, Adobe Experience Cloud I draw from an education balanced between the professional work environment and creative spheres to present a blend of strong professional communication skills, critical thinking, and creative problem-solving. Some of my business-related specialties include -Business plan writing and editing -Small business consultation (corporate strategy, operations, and supply chain) -Marketing strategy and social media marketing -Professional communication -Partnerships and contracts -Non Disclosure Agreements (drafting and editing) -Business plan drafting and editing -Presentation editing I also drum for and manage 2 nationally-touring bands. This has given me excellent experience in assembling and editing EPK's (electronic press kits), as well as writing for and managing social media accounts of all kinds, analyzing and optimizing YouTube channels using YouTube analytics, search engine optimization, and using Facebook ads and analytics to maximize post reach. -EPK's (electronic press kits) -Social media management and optimization -YouTube analytics, optimization, and search result placement -Facebook ads and analytics/optimization

33. Think of YouTube as a content website. “Do not be too aggressive with marketing on YouTube. If you upload a sales video and wonder why it hasn’t gone viral, it is time to understand that YouTube is a content website. Deliver good content and then ask people to visit your website.” – Deepak Raj, 16 Tips to Boost Your YouTube Marketing Strategy, DailyBlogTips; Twitter: @danielscocco


46. Put the hook in the first burst of your message. “You only have a few seconds to make your message stick. In those precious moments, it’s crucial to have your brand message heard. Before posting the content, it’s important to ask yourself, ‘Can a viewer get a persuasive glimpse of what they’re about to watch?’ Whether your video is entertaining, informative, sarcastic, or best of all, authentic, be sure the first burst of your message has the hook they need to keep watching.” – Dustin Kapper, As Seen on YouTube: Tips for Video Marketing, PepperGang; Twitter: @Pepper_Gang
YouTube celebrated its tenth birthday the other day, almost nine of those years being as a property of Google (GOOG). It would seem like a raging success: Some stars of the medium make significant amounts of money, companies use it as a powerful marketing tool, and Google harvests enormous amounts of user data that become marketing gold. YouTube is the top video site in the world, with more than a billion users and $4 billion in annual revenue.

The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure.
What kind of sales multiple does this fast-growing video juggernaut deserve? It's tough to think of a direct comparison. Netflix, which trades for over eight times its 2018 revenue consensus, relies on subscription revenue rather than ads. And whereas YouTube largely relies on ad revenue-sharing deals with content partners, Netflix directly pays its content partners for their material.

In 2006, Time Magazine featured a YouTube screen with a large mirror as its annual 'Person of the Year'. It cited user-created media such as that posted on YouTube and featured the site's originators along with several content creators. The Wall Street Journal and The New York Times also reviewed posted content on YouTube in 2006, with particular regard to its effects on corporate communications and recruitment. PC World Magazine named YouTube the ninth of its Top 10 Best Products of 2006.[20] In 2007, both Sports Illustrated and Dime Magazine featured positive reviews of a basketball highlight video titled, The Ultimate Pistol Pete Maravich MIX.[21]

YouTube already offers advertisers the opportunity to withdraw from advertising on some videos – such as LGBTQ content or discussions of mental health – if it doesn’t sit well alongside a brand’s message. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video.
In re: your second point, getting users to pay for content is absolutely part of the equation, but not the entire equation. The whole other half of it is creating ways to minimize the cut a middleman takes such that even if it’s zero sum game, more of the sum is going to the content creators, as well as developing new revenue streams that don’t require a direct cost from users to give direct profit to content creators.
Making a lot of money on YouTube is not as easy as you might think. There are a lot of hurdles to overcome in the process. It's definitely not a way to get rich quick. However, if you have a hobby, are really good at a particular activity and would like to help people, are funny, or even if you just want to have some fun, YouTube is a great option to cash in some extra bucks doing something you love.
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[3] Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign.[4] YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.[5]
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.

Remind your YouTube viewers to subscribe to your channel, during or after the video plays, and in the description or comments section. Tag your videos with relevant keywords, so people can find your work. Push traffic to your YouTube channel from other social platforms. “Boosting your subscribers won’t happen overnight, but keep it up. Consistency is key, and you can reach out to other creators for advice or collaboration,” adds Ezarik (YouTube says collaboration is critical, too). Interact with your viewers by responding to comments.
As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.
Facebook and Twitter could pose new challenges to YouTube, because those social networks are creating their own video services. “If YouTube wants to move towards strong profitability, or to be profitable, they are gong to have to take that advertising and make it part of any actual programming,” Bajarin said. “And one way to have control over all that is to create their own content.”
All channels should absolutely, 100% have a featured video. This video will be placed prominently in the top and near-center of your channel. When users click to it, it will auto-play, catching their attention immediately. This lets you choose how you want to introduce yourself to your viewers. This is particularly important, because the description of your business doesn’t appear on your first page.
Whether you’re new to YouTube video marketing or looking for ways to improve your efforts, you will benefit from tips for engaging your audience, perfecting your strategy, and using the platform as effectively as possible. We’ve collected 50 YouTube video marketing tips from marketing leaders, video experts, social media aficionados, and other authorities in the field to help you in your quest to create engaging videos and increase your traffic, gain YouTube channel subscribers, and ultimately boost revenue. To help you find the tips you need most, we have categorized them and then alphabetized the tips within each category; thus, our 50 expert YouTube marketing tips are not ranked or rated in any way.
33. Think of YouTube as a content website. “Do not be too aggressive with marketing on YouTube. If you upload a sales video and wonder why it hasn’t gone viral, it is time to understand that YouTube is a content website. Deliver good content and then ask people to visit your website.” – Deepak Raj, 16 Tips to Boost Your YouTube Marketing Strategy, DailyBlogTips; Twitter: @danielscocco

They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.
34. Treat videos like blog posts. “Don’t waste the opportunities to drive traffic to your YouTube channel through other social media platforms. Think of it as you would a blog post. The more nurturing it gets from all of your social activities, the more traffic it will get. So tweet it, blog about it, post it on Facebook, and promote it through your email newsletters.” – Six Tips for Using YouTube for B2B Marketing, Bluetext; Twitter: @bluetext
The second view is e.g. taken by Christian Fuchs in his book "Internet and Society". He argues that YouTube is an example of a business model that is based on combining the gift with the commodity. The first is free, the second yields profit. The novel aspect of this business strategy is that it combines what seems at first to be different, the gift and the commodity. YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers.[135] YouTube would sell its audience that it gains by free access to its advertising customers.[135]:181
The idea of making millions off of videos the way YouTubers like PewDiePie famously have certainly seems like a pseudo-new-American Dream. And while not all of us will reach internet stardom with our videos, it might be worth looking into how you could make a few dimes from the popular platform. So, how do you make money from YouTube, and what will you need? 
I received a Bachelor's in Business Administration from Worcester State College in 2010. In 2014 I opened an online retail business and currently sell my private label products through Amazon. I designed a website that highlights the features and benefits of the products. The website also has a health and wellness blog for which I regularly create content. Recently, I launched a YouTube channel for which I create and edit my own videos. My strengths include but are not limited to: Optimizing Amazon Titles, Product Descriptions, and Bullet Points Creating Enhanced Brand Content Amazon Back-End Keyword Research Product Research Consulting For Amazon Sellers SEO Social Media Marketing Video Editing I pride myself on my communication skills and my ability to adapt to the ever-changing way business is conducted.
I am an LA based video producer. I shoot, edit video, and capture audio. I also do consulting for brand growth and identity. I seek to further hone my skills, broaden my experience and create amazing content. -I shoot -I edit -I design motion graphics -I sweeten and mix audio Most of all I tell stories. If you need an video editor or producer with a knack for narrative and a big picture approach to brand, I am here for you. I am well versed in capturing in the field under every kind of circumstance. I work with a wide variety of software platforms, tools and equipment. Be it video, audio, still photography or all three at once, I have the skills and background required. I have over 5 years experience with Adobe Premiere, Photoshop, Lightroom, and Audition. My past clients include Super Bowl winning quarterback Trent Dilfer, World Series winning pitcher Adam Wainwright, and Hoverboard. I also also collaborate with non-profits, musicians, and small local businesses. I am passionate about new media platforms, particularly YouTube. I have been an active part of the community for over a decade. I have a keen understanding of brand identity and growing social channels. In my spare time I host a podcast, run a YouTube series, and photograph creatives for Instagram. Hit me up for any video editing, audio mixing or production needs.

Next let’s break down the types of advertisements on YouTube. You’re probably familiar with them if you watch any amount of YouTube videos. There’s the bottom text based ad that is displayed at the bottom of your video, and then there is the clip that plays at the beginning of your video. You can select which of these ads your video can have, and it might make a difference depending on your audience or how much revenue your video brings in.
46. Put the hook in the first burst of your message. “You only have a few seconds to make your message stick. In those precious moments, it’s crucial to have your brand message heard. Before posting the content, it’s important to ask yourself, ‘Can a viewer get a persuasive glimpse of what they’re about to watch?’ Whether your video is entertaining, informative, sarcastic, or best of all, authentic, be sure the first burst of your message has the hook they need to keep watching.” – Dustin Kapper, As Seen on YouTube: Tips for Video Marketing, PepperGang; Twitter: @Pepper_Gang
In order to truly succeed on YouTube, you need to approach it differently than other social platforms. Facebook, Instagram, and Twitter revolve around both creating and sharing great content with the goal of creating awareness, engagement, and conversation. (That’s a simple definition, but for the purpose of this argument, it will work for now). It’s about actually socializing.
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.

“When you create your videos, you should keep this in mind. What is going to be the ad that draws people to the video? If you’re going to draw people in with an offer of information, then the video should get to that information right away. For example, if the link to the video said ‘Weekly market report,’ then the video should begin with the weekly market report, or some information pertaining to it.” – Michael Darmanin, The 4 Essential YouTube Tips, RISMedia; Twitter: @RISMediaUpdates
The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.

You don’t need expensive hardware to get going. Content is far more important than having 4K or 360-degree video. Great quality helps, but today’s smartphones are more than good enough to start with. That said, good lighting is very important: natural is great, if you can be outdoors, or near a window, or pick up some lighting kits that start at a couple of hundred dollars. Clear audio is critical, too; you can buy a highly-rated clip-on lavalier (“lav”) mic starting at only $23.
In January 2010,[34] YouTube introduced an online film rentals service which is currently available only to users in the US, Canada and the UK.[35][36] The service offers over 6,000 films.[37] In March 2010 YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.[38]

Fancy becoming a YouTuber? You first need to figure out your passion – whether it’s gadgets, celebrity gossip, religion, politics, pets, make-up, and so on. “The most important thing is find out what you want make videos about, and have fun,” says Ezarik. “It’s also ideal if you’re doing something unique, some niche content, you can become the best at.” Create a free YouTube channel. Sign up for AdSense to monetize your videos (see below).


With the basic profile complete, it’s time to add a few finishing touches! Before we move on, it’s important to get one thing straight -- you can customize the way your YouTube channel looks to subscribers and unsubscribed visitors. This means that unsubscribed viewers would see different featured content than dedicated, subscribed viewers. Pretty cool, right?
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