He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on. You should also add tags, which helps the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.

Step 4 Write smart descriptions. Youtube displays the first 125 characters in the search results. So be aware of your first sentence. Make it count. You want to compel someone to click on your result. But don’t stop there. The full description has room for 5,000 characters. That is prime real estate. Use it wisely and add in a few latent semantic keywords and tags in your description.
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”

“According to YouTube’s documentation, End Screens can be incorporated anywhere within the last 5 to 20 seconds of a video and can include up to four elements. In addition to promoting a creator’s own videos and encouraging users to subscribe, the feature can also point viewers to other videos, playlists, or channels on YouTube, or can be used to promote non-YouTube content, like websites, merchandise for sale, or crowdfunding campaigns.
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Need a Plan to improve and grow your channel? I can help you improve and optimize your channel and give you strategies to grow your channel successfully. I can help you with any YouTube related question. Contact me for great prices on Channel consultations! I work with Businesses and Individuals with generally less than 50K subscribers. About Me: I created my own channel Lindsey LaVida and within 6 months, I went to work in office with Grant Cardone's team. Grant Cardone has over 750K subs and 100,000,000+ views. I can personally coach you along the way to YouTube success. Now, I am sharing my expertise on Upwork! SERVICE: YouTube Channel Consultation/Review: I will review your channel and videos and provide you feedback on areas to improve and strategies to help you grow and succeed in your niche and business. I can provide you ways to monetize your channel, create a script that gets subscribers, and tips on creating your own custom thumbnails easy and fast! *I can also created thumbnails and banners for your channel if you do not want to do it yourself or don't have time! Contact me with your channel and goals and I would love to help get your channel growing! ____________ About me: I started my own channel in 2016 and I started working for Grant Cardone New York Times Best Selling Author and speaker in 2017. I learned the secrets of Social Media, particularly YouTube, for growing businesses. Grant Cardone is the author of the 10X Rule and has grown a multi-million dollar business empire utilizing YouTube, video and social media. I will take what I have learned from experience with his team and my own channel and use it to grow your channel and business exponentially. Forbes says that if you aren't getting into video in 2018, you are missing out on money for your business. When your video and channel are ranked higher they will show up on the first page of YouTube search which is key for being found by potential clients, customers, and subscribers. YouTube is owned by Google, so having a video on the first page of YouTube search, is like having a website on the first page of Google. Consistently uploading quality content on a regular basis, is also an essential way to grow online. If you have the content, but don't know how to optimize your channel for growth or do not have the time, that is where I can help you. If you are just starting out with a YouTube channel or have had a channel for a while and aren't seeing the growth that you would expect and need a coach, strategist or someone to bounce ideas off of, then I am the person you are looking for. In addition for working with Grant Cardone's team, I have taken courses in video and channel optimization from Sean Cannell from Think Media. He is a top YouTube Creator and consultant, listed in Forbes. I look forward to working with you! Lindsey Jordan PS - YouTube Bonus Tip: Secret to YouTube Success: YouTube is a search engine, not social media. Therefore, it is essential to create video ideas around popular and searched titles that viewers are looking for. You must research your topics and video titles and verify that people are actually searching for that information if you want to grow a channel. People frequently make videos on whatever they want to talk about and are disappointed when they don't get the views and subs they want. Research first so that you do not waste time! If you are a business, consider "How-to" videos, tip videos, and informational videos on topics related to your business and topics people are searching for. If you need help understanding how to grow your channel and make videos people want to see, do a consultation with me and I can get your channel on the right track!
“If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored. The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.” – Ash Read, 7 Secrets of Super-Successful Video Marketing, Buffer; Twitter: @buffer
Alternatively, you can also become an affiliate for brands and make residual passive income through commissions from every sale you generate through your channel. This works especially well if you review products as part of your YouTube channel. Since there's no risk involved on the brand's end (they only pay when they make sales), there's usually a low bar to getting started.
I am an LA based video producer. I shoot, edit video, and capture audio. I also do consulting for brand growth and identity. I seek to further hone my skills, broaden my experience and create amazing content. -I shoot -I edit -I design motion graphics -I sweeten and mix audio Most of all I tell stories. If you need an video editor or producer with a knack for narrative and a big picture approach to brand, I am here for you. I am well versed in capturing in the field under every kind of circumstance. I work with a wide variety of software platforms, tools and equipment. Be it video, audio, still photography or all three at once, I have the skills and background required. I have over 5 years experience with Adobe Premiere, Photoshop, Lightroom, and Audition. My past clients include Super Bowl winning quarterback Trent Dilfer, World Series winning pitcher Adam Wainwright, and Hoverboard. I also also collaborate with non-profits, musicians, and small local businesses. I am passionate about new media platforms, particularly YouTube. I have been an active part of the community for over a decade. I have a keen understanding of brand identity and growing social channels. In my spare time I host a podcast, run a YouTube series, and photograph creatives for Instagram. Hit me up for any video editing, audio mixing or production needs.
If you are an online business with a passion for education, I can help you grow your community through video. I love helping businesses, teachers and influencers have a valuable conversation with their audience. I specialize in YouTube video strategy and optimization, online course creation, and content packaging so your audience becomes loyal, engaged followers. Within the next decade, any online business who doesn't make video a top priority will be left behind. For years I've helped businesses in the fields of personal/professional development, health and wellness, wealth creation, and real estate. I look forward to helping you grow your business and audience!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
In 2006, Time Magazine featured a YouTube screen with a large mirror as its annual 'Person of the Year'. It cited user-created media such as that posted on YouTube and featured the site's originators along with several content creators. The Wall Street Journal and The New York Times also reviewed posted content on YouTube in 2006, with particular regard to its effects on corporate communications and recruitment. PC World Magazine named YouTube the ninth of its Top 10 Best Products of 2006.[20] In 2007, both Sports Illustrated and Dime Magazine featured positive reviews of a basketball highlight video titled, The Ultimate Pistol Pete Maravich MIX.[21]
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
“Explainer videos are the best types in the engagement field: they use a short introduction to present the problem during the first few seconds, then they offer a possible solution to that problem and finally introduce the brand and explain why people should choose this product among the competition to solve their problem.” – Juan Mendez, 12 Video Marketing Tips to Help You Rank Higher on YouTube, TheNextWeb; Twitter: @TheNextWeb
The first is that viewer attention spans- and loyalty- are a bitch. I’m even lumping in my own impatience online here; as a user, if I click to watch a tutorial, an ad pops up, and I see a similar tutorial in the “You May Also Like This” feed, I’ll give that one a shot instead. I’m not kidding. I’ve done this twice today. You don’t want to do anything that will cause viewers to lose interest in your video, or worse, to click to a competitor’s video instead.

YouTube began as an angel-funded enterprise working from a makeshift office in a garage. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million,[9] and Roelof Botha (a partner of the firm and former CFO of PayPal) joined the YouTube board of directors. In April 2006, Sequoia and Artis Capital Management invested an additional $8 million in the company, which had experienced significant growth in its first few months.[10]
14. Collaborate for greater reach and views. “Collaborate in your niche. If you are a fashion brand, then find top channels in allied fields like maybe travel or hospitality and feature them on your channel and see if you can be featured on theirs. This collaboration will give your brand a wider reach and a target audience that matches your audience profile. You can even collaborate with influencers on Youtube or Vloggers and ask them to add videos around your theme/playlist. This works great if you are holding an event or wish to do a series of review/demo of your products.” – Vikrant Chaudhari, 9 Smart Tips to Boost YouTube Marketing for Your Business, SocialChamps; Twitter: @SocialChamp
Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
38. Brand your content and videos. “If you are the original creator of the content then you should brand it with your name and logo along with a link to your website. Branding is very important because it gives you the credibility. On top of that, if your videos provide value then tons of visitors will share them with others. In this way, if your video is posted or uploaded elsewhere, you will still get the credit and traffic because of your branding.” – Salman Ahsan, Top Five YouTube Marketing Tips that Work, Mastermind Blogger; Twitter: @MMBlogger
TaylorEdwinWilliams.com I have been involved with YouTube since its inception and I have had the wonderful opportunity to watch from an insiders perspective as the platform became a giant in new media communications. YouTube is the best way to authentically reach a fan base that is actively looking for content. The most important part of what separates me from my peers is the priority I place on understanding the current landscape of the market. Every Content Creator has something that impassioned them. Here’s a brief overview of what I specialize in. -Lifestyle Vlogs -Character Animation -Whiteboard Animation -Travel Vlogs -Lectures -Interviews -Reaction Videos -Storytime Videos -Listicles -Independent News Reports -Personal Branding Videos -Product Promotion -eLearning Video My Goal as a Video Editor is make sure each person’s unique message is heard loud and clear in a way that an audience can enjoy.
Surf around YouTube and click through the most-viewed video clips to get an idea of the types of videos that garner the most hits. Everything from original music to product reviews, pranks, and even video blogs create interest on YouTube. The goal is to create an audience, so use your webcam or digital video camera to garner interest. Remember that YouTube does not allow pornographic images, nor can you make money from cover songs to which you do not own the rights.
“The first step in producing a video that ranks high in your niche is finding the right keywords. You should find keywords that have YouTube video results on the first page of Google so that your video also has a high likelihood of ranking near the top of the page for the relevant search terms.” – Raghav Haran, A YouTube Video Marketing Guide to Increase Prospects in Your Funnel, Single Grain; Twitter: @singlegrain
There was some backlash over these new benchmarks, but frankly, the vast majority of people who lost their monetization privileges weren’t earning much anyway. Most channels make somewhere between $1.50 and $3 per thousand views, depending on their content and audience, and Google won’t even cut a paycheck for under $100 (or roughly 50,000 views — a pretty tall order for the average 14-year-old posting eyeliner tutorials). In other words, if you were looking for an easy side gig, YouTube was never the efficient choice.

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As “iJustine,” Ezarik has broadened her brand outside of YouTube. She often hosts or emcees live events around the world. She’s written a book, I, Justine: An Analog Memoir (2015), and has dabbled in merchandise, mobile apps (yes, more than one), and has starred in TV commercials. Ezarik says YouTube creators could also engage YouTube’s “Super Chats,” announced in May, where fans can pay small amounts to interact with YouTubers during live streams. “Fan funding is fairly new, but these donations are another way you can make money,” says Ezarik.


Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
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