YouTube is the second largest search engine, processing more than 3 billion searches per month. Think about what that means—after direct Google searches, people are turning to YouTube to find solutions to their problems—looking for tutorials and other information in video form to address their pain points. Plus, most key demographics watch it more than cable TV. These facts alone demonstrate the huge possibility your video content will be seen by your target audience. 
For example if your YouTube Channel happens to provide valuable video content for a very specific audience.  Say the channel teaches business owner how to organize their finances, track their expenses and save money on taxes.  Any company who is trying to reach business owners would love to place their ads on that channel because you would both share the same demographic.  The people who view that channel are their potential customers.
A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Adrianna did a really solid job for us on this ebook design. This is beyond what I expected but yet again, she's outdone herself. I was really grateful for her input. Initially, all I was hoping for was a better powerpoint presentation, meanwhile she totally reenvisioned the project. Now, I have this appealing and engaging eBook to show off to my clients. It's been a positive experience every time.
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
“If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored. The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.” – Ash Read, 7 Secrets of Super-Successful Video Marketing, Buffer; Twitter: @buffer
When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.

YouTube began as an angel-funded enterprise working from a makeshift office in a garage. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million,[9] and Roelof Botha (a partner of the firm and former CFO of PayPal) joined the YouTube board of directors. In April 2006, Sequoia and Artis Capital Management invested an additional $8 million in the company, which had experienced significant growth in its first few months.[10]
It's 2018. We don't watch TV with commercials, we don't listen to the radio, and when was the last time you bought a newspaper? Advertising has moved to digital and I've been plugged into it since the beginning. I prefer to focus on e-commerce, crowdfunding, and lead generation. But if you have a project outside of that, I'm open to talking about it. I've managed Facebook advertising campaigns for companies that spend over $275,000 per month to companies that spend around $1,000 per month. I focus on ROI. That's what matters right? Five years of experience in Facebook advertising, SEO, Google AdWords, YouTube advertising, content creation copy, authority pages, blog posts, Instagram, Facebook, landing page design, CRM management, mobile advertising, retargeting, display advertising, and publisher relations. Google AdWords Search Advertising Certified Google Video Advertising Certified Google Analytics Certified HubSpot Inbound Marketing Certified Managed, devised creative, and executed Facebook advertising account for e-commerce operation with monthly budgets of up to $275,000+. Managed international display advertising budgets of over $40,000 per month ($296,000 per month across all clients) with a 15% cost of COS. Managed domestic Google AdWords budgets of over $15,000 per month ($49,000 per month across all clients) with an average of 24% COS. Turned around 5+ year existing Google AdWords campaign from $856 per lead to $130 per lead in six months. Built outdoor industry blog into a content site with over 40,000 unique visitors per month over 2 years. Increased inbound calls to local plumbing business by 223% per month using Google AdWords and call tracking over three months. Designed Facebook ad campaign to add 8,623 likes to an outdoor industry company over 30 days and at a cost of only $379. Increased traffic through SEO and SEO based content creation by an average of 26% over four months across an agency portfolio of 12 clients.
“We are still in investment mode,” Wojcicki said at the Fortune Most Powerful Women summit in Laguna Niguel, Calif. on Tuesday. She explained further that the declining TV viewership of people in the 18 to 34-year-old segment represents a massive opportunity for her team, which Google (googl) bought for $1.6 billion in 2006. Areas where they are investing, she added, include virtual reality. “There’s no timetable,” she said, referring to a question on profitability.

After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
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