Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
In order for a YouTuber to get paid for an ad, the viewer of their video must have Ad-Block turned off (meaning they will see all the ads on videos) and must watch at least 30 seconds of videos they could otherwise skip. Or, this will work if the viewer sees smaller ads like banner ads, according to YouTuber Mah-Dry-Bread. The money generated from the viewer watching these ads is split between YouTube and your channel.
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
Advertisers only pay when someone clicks an ad or watches for 30 seconds. This is why you can’t tie your channel views to dollars. If your video gets ten million views but nobody watches or click the ads, you don’t make any money. This is how I’m able to make $1 per 25 views. Advertisers pay big money to get their ad in front of specific and targeted audience.
“Additionally, such branding is important for ensuring that your viewers remember the video, which is especially handy when they need to refer someone to it. Even though they might forget the actual content and the name of the video, remembering your branded footage will help direct viewers to your channel.” – Jon Clark, 7 Vital Elements of a Successful YouTube Video, SearchEngineJournal; Twitter: @sejournal
At the end of the day, though, there are a lot of variables that can affect just how much you can make on YouTube. Your audience has a lot to do with the type of ad that would work best. For example, if you are making short funny videos, it’s probably best to not include a 30-second ad at the beginning—a viewer might just skip right on by. Luckily, YouTube has an analytics page that you can use to see just about every measurable aspect of your video—from demographics to time of day watched and location.
Just ask Justine Ezarik (a.k.a. iJustine), an L.A.-based creator with 3.7 million YouTube subscribers on her channel, and with more than 630 million views on her videos. “Essentially, I’m a content creator who gets to talk about everything that I love – namely, cooking, tech, travel, and video games,” explains Ezarik in a telephone interview with USA TODAY. “YouTube is an extension of myself.”
Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient sharing.
Facebook and Twitter could pose new challenges to YouTube, because those social networks are creating their own video services. “If YouTube wants to move towards strong profitability, or to be profitable, they are gong to have to take that advertising and make it part of any actual programming,” Bajarin said. “And one way to have control over all that is to create their own content.”
“Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.” – Eric Sui, 4 Tips to Improve Your YouTube Marketing, Social Media Examiner; Twitter: @SMExaminer
Having outside income streams is especially important. After all, a change to how YouTube partners with and compensates creators could drastically shake up a YouTuber's ability to earn money with little warning. This happened in January, when the YouTube Partner Program boosted the eligibility requirements for monetization from 10,000 lifetime views to 4,000 hours of watch time within the previous year and 1,000 subscribers, leaving some content creators scrambling to reclaim their ability to earn money.
29. Prioritize the visual appeal of your YouTube channel. “Next, work on the visual appeal of your channel. Describe what the channel is all about and add links to relevant content that you may have shared in websites and other platforms. This makes it easier for visitors who want to check your credentials again or learn what your brand is all about. Do not neglect the margins on the left and right side of your channel. Use them to showcase pictures and other content related to your brand.” – Maryanne Gaitho, How to Make YouTube Your Social Media Marketing Tool, SimpliLearn.com; Twitter: @simplilearn
“We are still in investment mode,” Wojcicki said at the Fortune Most Powerful Women summit in Laguna Niguel, Calif. on Tuesday. She explained further that the declining TV viewership of people in the 18 to 34-year-old segment represents a massive opportunity for her team, which Google (googl) bought for $1.6 billion in 2006. Areas where they are investing, she added, include virtual reality. “There’s no timetable,” she said, referring to a question on profitability.
Advertising rates -- Online media in general has had major problems with ad revenue. Even though video ads pay better than banners or other text ads, advertisers only want to be charged for people who actually see the ads. The question of verifying the actual audience that saw an ad is a thorny one. Older media like print and television were hugely profitable in their heydays because they never had to show that the audiences they claimed were ever truly realized by advertisers.
You don’t need expensive hardware to get going. Content is far more important than having 4K or 360-degree video. Great quality helps, but today’s smartphones are more than good enough to start with. That said, good lighting is very important: natural is great, if you can be outdoors, or near a window, or pick up some lighting kits that start at a couple of hundred dollars. Clear audio is critical, too; you can buy a highly-rated clip-on lavalier (“lav”) mic starting at only $23.
YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.
“Using YouTube’s autocomplete suggestions, you may also get some good target phrases to consider, as well as harvest new ideas for future videos. Google Trends for YouTube Search can also help you evaluate the popularity dynamics of topical keywords and phrases.” – Aleh Barysevich, YouTube SEO: How to Optimize for the YouTube Ranking Algorithm, SocialMediaToday; Twitter: @socialmedia2day
Because of the time you're allotted with this ad format, it's suggested that you create this type of ad with the goal of views and brand development, rather than just clicks into your website. This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don't want to skip, and one viewers remember the next time they approach your product or service.
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.